Posts by UPCEA
UPCEA Announces Retirement of Chief Membership Officer Kimberly Zaski, New Staff Additions
WASHINGTON, D.C., October 28, 2022 – UPCEA, the association for leaders in online and professional continuing education, has announced a number of key staff changes. Chief Membership Officer and Vice President, Corporate Partnerships Kimberly Zaski is retiring at the end of the calendar year. She will be replaced by Kathleen Ives, formerly CEO of the…
Read MoreSEO & Digital Advertising: Jet Fuel for Your Higher Education Marketing Strategy
If you were asked what digital channels facilitate your most qualified prospects’ journey to inquiry or application, would you know the answer? It’s no secret that in the last three years, demand for online education has skyrocketed, while the demographics of Professional, Continuing and Online (PCO) education units’ students have evolved. Facilitated by the Great…
Read MoreNew Book Turns Lens on Online Education’s ROI Imperative
‘Using ROI for Strategic Planning of Online Education’ explores process for shifting to an ROI mindset amid pressure for higher ed to prove value and relevance WASHINGTON, DC, UNITED STATES, October 25, 2022 — Higher education has rarely employed return on investment (ROI) methodology in strategic planning for online education. This may be about to…
Read MoreNew Study: Third-Party Providers and PCO Units
UPCEA recently collaborated with ed2go on research related to professional, continuing, and online (PCO) education units’ relationships with third-party providers. This study, Perceptions of Third-Party Providers as a Result of the Pandemic, found that PCO units often sought assistance from third-party providers to help expand bandwidth to support existing students, diversify their portfolios, and continually…
Read More2022 UPCEA MEMS Award Recipients Announced
15 Recipients Chosen For Three Award Categories WASHINGTON, D.C., October 20, 2022 — UPCEA, the leader in online and professional continuing education, has announced the recipients of the 2022 Excellence in Enrollment Management Award, Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award, and the new Excellence in Marketing Award. All…
Read MoreWhen to Outsource Online Learning, and When Not To (Inside Higher Ed)
Like a lot of professors whose field of study is higher education, Jeffrey C. Sun frequently gets asked by administrators at his institution to weigh in on thorny issues they’re debating. When his bosses at the University of Louisville were considering how best to expand their online learning offerings, they asked Sun, a Distinguished University…
Read MoreHigher Ed Curricula – the Short Game
It is time that we prepare for adding a more relevant, more responsive, student-centered, technology-delivered curriculum. Rick Seltzer reports in Higher Ed Dive that a recent Bill and Melinda Gates Foundation funded study of 18-to-30-year-olds without a college degree, found: “Respondents prioritized their own emotional, mental and financial health more frequently than a college education.…
Read MoreAre OPMs meeting college officials’ expectations? (Higher Ed Dive)
OPMs have exploded over the last decade, and more than 500 colleges have contracts with these companies to help launch and grow their online programs. Many OPMs work with colleges on a revenue-share basis, a model that has been criticized for potentially spurring companies to aggressively recruit students in order to receive higher compensation. Even chief online learning officers…
Read MoreIn-House or Outsource? UPCEA/University of Louisville study explores factors at play in deciding to work with an OPM
New Research Offers Insights into the Criteria and Contractual Agreements Chief Online Learning Officers (COLOs) Consider When Deciding to Work With an OPM LOUISVILLE, KY and WASHINGTON, DC (October 6, 2022) — With the explosive growth of online learning and the accompanying rise of online program managers (OPMs), Chief Online Learning Officers (COLOs) at higher…
Read MoreFaculty Teaching the Way They Were Taught
Whether you consider teaching an art, craft, science, or profession, it is clear that K-12 teachers are more fully prepared than many of us who teach in higher ed. Teacher education programs leading to elementary and secondary certification often require significantly more than the traditional 120 credit hours for the baccalaureate degree. With required teaching history,…
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