Marketing, Enrollment & Student Success
Today’s online and professional continuing education leaders need marketing strategies and tactics to compete in a crowded marketplace and attract students seeking professional development, online learning and degree completion. UPCEA offers opportunities for marketing professionals to gain key skills in marketing, enrollment management, and student success (to stay current and build on their current initiatives) to address the needs of today's learners.
UPCEA provides robust consulting and a wide variety of resources for members, including the annual MEMS: Marketing. Enrollment Management. Student Success conference held each year.
News & Events
MEMS 2024: Marketing. Enrollment
Management. Student Success
UPCEA’s annual Marketing, Enrollment Management and Student Success conference is the premier event for leaders and practitioners responsible for PCO education marketing and enrollment management at colleges and universities around the world. For over 30 years, MEMS has drawn professionals from institutions of all sizes to showcase thought leadership in our field and to explore trends in adult student recruitment and retention. Join us in Philadelphia for MEMS 2024, December 3 - December 5.
Conferences, Seminars, Webinars
From our major annual conference, leadership, marketing and regional events to topical webinars and coffee chats, UPCEA offers unparalleled networking, presentation and learning opportunities for all areas of online and professional continuing education.
Major UPCEA Events include:
- MEMS Conference: Marketing, Enrollment Management, Student Success
- UPCEA Annual Conference
- Distance Teaching & Learning (DT&L) and the Summit for Online Leadership and Administration + Roundtable (SOLA+R)
- Convergence: Credential Innovation in Higher Education
- Regional Salons
Resources and Publications
The Pulse of Higher Ed
Perspectives on Online and Professional Education from UPCEA’s Research and Consulting Experts.
Higher education is facing its greatest challenge in decades. Our field may be at a transformational cusp where the transactional currency for education may shift from credits…
Higher education institutions, particularly those with online and professional continuing education (PCE) units, are increasingly tasked with balancing financial sustainability and operational efficiency in a resource-constrained environment.…
I am part of Generation X. I was born in 1965 and which makes me one of the cohort’s older members. Although I am a part of…
UNBOUND is UPCEA’s e-publication in magazine format, designed to showcase thought leadership, case studies, research and other valuable contributions to the field. UNBOUND welcomes articles from all those who are involved in higher education, especially those who work with adult students.
Get Involved
Members - Join the Marketing, Enrollment &
Student Success Network
This Network focuses both on powerful fundamentals and new and emerging practices to successfully attract and retain students in an ever-changing and increasingly competitive adult, online and professional continuing education marketplace. UPCEA Networks are a membership benefit.
Gain Knowledge and Advance Your Career
With UPCEA’s Online Professional Development you will learn from expert facilitators and connect with peers online courses including Markets, Marketing, and Managing the Cycle from Prospects to Learners. Earn a badge for individual courses or bundle multiple courses to earn a Certificate from UPCEA.
Become an UPCEA Member
UPCEA members get more...
- Access to useful research
- Networking opportunities
- Real time advice, answers and ideas
- Exclusive member content
UPCEA has the knowledge and resources colleges and universities need to serve adult learners, online learners and contemporary students.
Learn more about UPCEA's other focus areas:
Alternative Credentials
Contact Us!
To learn more about how UPCEA can help you and your organization navigate the vastly changing landscape of online and professional continuing education please complete this form or email us at [email protected]