Marketing, Enrollment & Student Success
Today’s online and professional continuing education leaders need to invest in marketing strategies for higher education to compete in a crowded marketplace and attract students seeking professional development, online learning and degree completion. UPCEA offers opportunities for marketing professionals to gain key skills in marketing, enrollment management, and student success (to stay current and build on their current initiatives) to address the needs of today's learners.
UPCEA provides robust consulting and a wide variety of resources for members, including the annual MEMS: Marketing. Enrollment Management. Student Success conference held each year. This event brings together leaders and practitioners responsible for university marketing strategy at institutions worldwide, creating a platform for sharing insights and exploring trends in adult student recruitment and retention.
News & Events
MEMS 2026: Marketing. Enrollment
Management. Student Success
UPCEA’s annual Marketing, Enrollment Management and Student Success conference is the premier event for leaders and practitioners responsible for online and professional continuing education marketing and enrollment management at colleges and universities around the world. For over 30 years, MEMS has drawn professionals from institutions of all sizes to showcase thought leadership in our field and to explore trends in adult student recruitment and retention. Join us in Orlando for MEMS 2026, November 30 - December 2.
Conferences, Seminars, Webinars
From our major annual conference, leadership, marketing and regional events to topical webinars and coffee chats, UPCEA offers unparalleled networking, presentation, and learning opportunities across all areas of online and professional continuing education, marketing for higher education, and enrollment management.
Major UPCEA Events include:
Resources and Publications
The Pulse of Higher Ed
Perspectives on Online and Professional Education from UPCEA’s Research and Consulting Experts.
COLO Compass: Evidence and practical direction for chief online learning officers. National Distance Learning Week runs November 2 through 6, and one of USDLA’s themes this year…
COLO Compass: Evidence and practical direction for chief online learning officers. For years, one of the challenges facing online learning leaders was convincing the institution that online…
COLO Compass: Evidence and practical direction for chief online learning officers. National Distance Learning Week runs November 2 through 6 this year. USDLA’s 2026 theme includes advancing…
Get Involved
Members - Join the Marketing, Enrollment &
Student Success Network
This Network focuses both on powerful fundamentals and new and emerging practices to successfully attract and retain students in an ever-changing and increasingly competitive adult, online and professional continuing education marketplace. By providing access to a community that remains at the forefront of trends in marketing for higher education and best practices in enrollment management, UPCEA Networks deliver invaluable benefits to members. UPCEA Networks are a membership benefit.
Advance Your Career with the UPCEA Digital Learning Academy
Build the knowledge, practical skills, and leadership capabilities you need to succeed in today's rapidly evolving higher education landscape. The UPCEA Digital Learning Academy offers flexible professional learning through self-paced courses, instructor-led experiences, short learning opportunities, and leadership development designed specifically for online, professional, and continuing education professionals. Learn from recognized experts, connect with peers across the field, and choose learning pathways that support your career goals at every stage.
The Academy features three integrated learning pathways—Essential Learning, Professional Practice, and Leadership Development—including the new Enterprise Leadership Certificate with concentrations in Chief Online Learning Officer (COLO) and Professional and Continuing Education. Whether you're building foundational knowledge, strengthening workplace skills, or preparing for executive leadership, the Academy offers flexible learning designed to help you make an immediate impact.
UPCEA Professional Development Courses:
Become an UPCEA Member
UPCEA members get more...
- Access to useful research
- Networking opportunities
- Real time advice, answers and ideas
- Exclusive member content
UPCEA has the knowledge and resources colleges and universities need to serve adult learners, online learners and contemporary students. With a focus on marketing for higher education and enrollment management, members gain insights that enhance their marketing efforts and strategies for successful student recruitment and retention.
Learn more about UPCEA's other focus areas:
Contact Us!
To learn more about how UPCEA can help you and your organization navigate the vastly changing landscape of online and professional continuing education please complete this form or email us at [email protected]