Marketing and Enrollment Management

Today’s professional, continuing, and online (PCO) education leaders need marketing strategies and tactics to compete in a crowded marketplace and attract students seeking professional development, online learning and degree completion. UPCEA offers opportunities for marketing professionals to gain key skills in marketing, enrollment management, and student success (to stay current and build on their current initiatives) to address the needs of today's learners.

UPCEA provides robust consulting and a wide variety of resources for members, including the annual MEMS: Marketing. Enrollment Management. Student Success conference held each year.

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News & Events

MEMS 2022: Marketing. Enrollment
Management. Student Success

UPCEA’s annual Marketing, Enrollment Management and Student Success conference is the premier event for leaders and practitioners responsible for PCO education marketing and enrollment management at colleges and universities around the world. For over 29 years, MEMS has drawn professionals from institutions of all sizes to showcase thought leadership in our field and to explore trends in adult student recruitment and retention. Join us in New Orleans for MEMS 2022, November 30 - December 2.

Conferences, Seminars, Webinars

From our major annual conference, leadership, marketing and regional events to topical webinars and coffee chats, UPCEA offers unparalleled networking, presentation and learning opportunities for all areas of professional, continuing, and online education.

Major UPCEA Events include:

  • Summit for Online Leadership and Administration (SOLA+R)
  • UPCEA Annual Conference
  • Regional Conferences
  • MEMS: Marketing. Enrollment Management. Student Success.
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Resources and Publications

Lead consultant Jim Fong, Founding Director of UPCEA’s Center for Research and Strategy

Benchmark This!

A blog on the latest trends impacting marketing and higher education from UPCEA’s Chief Research Officer and Director of UPCEA's Center for Research and Strategy, Jim Fong.

Problem Solved. Flexible, Future-Facing, Non-Degree Education Supporting Degreed Education

May 20, 2022

Beyond the health and social implications of the pandemic, the economic dominos that fell for higher education included The Great Resignation followed by The Great Interruption.  The…

Program Development During and After the Pandemic

May 16, 2022

Prior to the pandemic, for the UPCEA Center for Research and Strategy it was business as usual – conducting feasibility studies, environmental scans and an occasional review…

Looking at the New Learner

April 8, 2022

Recent Center for Research and Strategy studies have explored different facets of today’s new learner. Explore these studies for details on how your institution can best meet…


UNBOUND is UPCEA’s e-publication in magazine format, designed to showcase thought leadership, case studies, research and other valuable contributions to the field. UNBOUND welcomes articles from all those who are involved in higher education, especially those who work with adult students.


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Get Involved

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Members - Join the Marketing, Enrollment &
Student Success Network

This Network focuses both on powerful fundamentals and new and emerging practices to successfully attract and retain students in an ever-changing and increasingly competitive adult, professional, continuing, and online education marketplace. UPCEA Networks are a membership benefit.

Gain Knowledge and Advance Your Career

With UPCEA’s Online Professional Development you will learn from expert facilitators and connect with peers online courses including Markets, Marketing, and Managing the Cycle from Prospects to Learners. Earn a badge for individual courses or bundle multiple courses to earn a Certificate from UPCEA.


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Become an UPCEA Member

UPCEA members get more...

  • Access to useful research
  • Networking opportunities
  • Real time advice, answers and ideas
  • Exclusive member content

UPCEA has the knowledge and resources colleges and universities need to serve adult learners, online learners and contemporary students.

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Contact Us!

To learn more about how UPCEA can help you and your organization navigate the vastly changing landscape of online, professional and continuing education please complete this form or email us at [email protected]

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