Marketing, Enrollment & Student Success

Today’s online and professional continuing education leaders need marketing strategies and tactics to compete in a crowded marketplace and attract students seeking professional development, online learning and degree completion. UPCEA offers opportunities for marketing professionals to gain key skills in marketing, enrollment management, and student success (to stay current and build on their current initiatives) to address the needs of today's learners.

UPCEA provides robust consulting and a wide variety of resources for members, including the annual MEMS: Marketing. Enrollment Management. Student Success conference held each year.

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News & Events

MEMS 2024: Marketing. Enrollment
Management. Student Success

UPCEA’s annual Marketing, Enrollment Management and Student Success conference is the premier event for leaders and practitioners responsible for PCO education marketing and enrollment management at colleges and universities around the world. For over 30 years, MEMS has drawn professionals from institutions of all sizes to showcase thought leadership in our field and to explore trends in adult student recruitment and retention. Join us in Philadelphia for MEMS 2024, December 3 - December 5.

Conferences, Seminars, Webinars

From our major annual conference, leadership, marketing and regional events to topical webinars and coffee chats, UPCEA offers unparalleled networking, presentation and learning opportunities for all areas of online and professional continuing education.

Major UPCEA Events include:

  • MEMS Conference: Marketing, Enrollment Management, Student Success
  • UPCEA Annual Conference
  • Distance Teaching & Learning (DT&L) and the Summit for Online Leadership and Administration + Roundtable (SOLA+R)
  • Convergence: Credential Innovation in Higher Education
  • Regional Salons
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Resources and Publications

The Pulse of Higher Ed

Perspectives on Online and Professional Education from UPCEA’s Research and Consulting Experts.

The Risk of Being Too Good at Something: Bananas and the Degree

March 13, 2024

A friend once told me that the everyday banana in the U.S. has such strong qualities, such as taste, appearance, nutritional value, cost, manageable perishability, growth predictability,…

A Look in the Mirror – Using Inquirers Perspectives to Understand Enrollment Funnels

February 12, 2024

Eleven months ago, my wife and I were on vacation in Tucson, Arizona. In a past life, I’d briefly worked in Saguaro National Park removing invasive species,…

Blurring the Lines for Faculty Development

January 30, 2024

In December 2020, my staff at the Vanderbilt University Center for Teaching sent a survey to about 500 faculty and other instructors who had completed the online…

UNBOUND

UNBOUND is UPCEA’s e-publication in magazine format, designed to showcase thought leadership, case studies, research and other valuable contributions to the field. UNBOUND welcomes articles from all those who are involved in higher education, especially those who work with adult students.

 

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Get Involved

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Members - Join the Marketing, Enrollment &
Student Success Network

This Network focuses both on powerful fundamentals and new and emerging practices to successfully attract and retain students in an ever-changing and increasingly competitive adult, online and professional continuing education marketplace. UPCEA Networks are a membership benefit.

Gain Knowledge and Advance Your Career

With UPCEA’s Online Professional Development you will learn from expert facilitators and connect with peers online courses including Markets, Marketing, and Managing the Cycle from Prospects to Learners. Earn a badge for individual courses or bundle multiple courses to earn a Certificate from UPCEA.

 

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Become an UPCEA Member

UPCEA members get more...

  • Access to useful research
  • Networking opportunities
  • Real time advice, answers and ideas
  • Exclusive member content

UPCEA has the knowledge and resources colleges and universities need to serve adult learners, online learners and contemporary students.

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Learn more about UPCEA's other focus areas:

Leadership in Online Learning

Alternative Credentials

Professional & Continuing Education

Research & Consulting

Contact Us!

To learn more about how UPCEA can help you and your organization navigate the vastly changing landscape of online and professional continuing education please complete this form or email us at [email protected]

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