Marketing, Enrollment & Student Success

Today’s online and professional continuing education leaders need marketing strategies and tactics to compete in a crowded marketplace and attract students seeking professional development, online learning and degree completion. UPCEA offers opportunities for marketing professionals to gain key skills in marketing, enrollment management, and student success (to stay current and build on their current initiatives) to address the needs of today's learners.

UPCEA provides robust consulting and a wide variety of resources for members, including the annual MEMS: Marketing. Enrollment Management. Student Success conference held each year.

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News & Events

MEMS 2024: Marketing. Enrollment
Management. Student Success

UPCEA’s annual Marketing, Enrollment Management and Student Success conference is the premier event for leaders and practitioners responsible for PCO education marketing and enrollment management at colleges and universities around the world. For over 30 years, MEMS has drawn professionals from institutions of all sizes to showcase thought leadership in our field and to explore trends in adult student recruitment and retention. Join us in Philadelphia for MEMS 2024, December 3 - December 5.

Conferences, Seminars, Webinars

From our major annual conference, leadership, marketing and regional events to topical webinars and coffee chats, UPCEA offers unparalleled networking, presentation and learning opportunities for all areas of online and professional continuing education.

Major UPCEA Events include:

  • MEMS Conference: Marketing, Enrollment Management, Student Success
  • UPCEA Annual Conference
  • Distance Teaching & Learning (DT&L) and the Summit for Online Leadership and Administration + Roundtable (SOLA+R)
  • Convergence: Credential Innovation in Higher Education
  • Regional Salons
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Resources and Publications

The Pulse of Higher Ed

Perspectives on Online and Professional Education from UPCEA’s Research and Consulting Experts.

“What? Like It’s Hard?” The Legal Profession’s Great Makeover

July 18, 2024

When Elle Woods strutted into Harvard Law School, clad head to toe in pink, she broke the mold for what an aspiring law student should look like.…

Four Steps to Help Enrollment Managers Lead in a Challenging Environment

July 9, 2024

Many institutions are facing significant financial hurdles and enrollment managers are called upon now more than ever to solve the multiple challenges related to enrollment issues including…

What Do Students Want from Their Online Programs?

June 20, 2024

Knowing what our potential students want is critical in a time of greater competition for students who will enroll in our programs.   Things have dramatically changed since…


UNBOUND is UPCEA’s e-publication in magazine format, designed to showcase thought leadership, case studies, research and other valuable contributions to the field. UNBOUND welcomes articles from all those who are involved in higher education, especially those who work with adult students.


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Get Involved

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Members - Join the Marketing, Enrollment &
Student Success Network

This Network focuses both on powerful fundamentals and new and emerging practices to successfully attract and retain students in an ever-changing and increasingly competitive adult, online and professional continuing education marketplace. UPCEA Networks are a membership benefit.

Gain Knowledge and Advance Your Career

With UPCEA’s Online Professional Development you will learn from expert facilitators and connect with peers online courses including Markets, Marketing, and Managing the Cycle from Prospects to Learners. Earn a badge for individual courses or bundle multiple courses to earn a Certificate from UPCEA.


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Become an UPCEA Member

UPCEA members get more...

  • Access to useful research
  • Networking opportunities
  • Real time advice, answers and ideas
  • Exclusive member content

UPCEA has the knowledge and resources colleges and universities need to serve adult learners, online learners and contemporary students.

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Learn more about UPCEA's other focus areas:

Leadership in Online Learning

Alternative Credentials

Professional & Continuing Education

Research & Consulting

Contact Us!

To learn more about how UPCEA can help you and your organization navigate the vastly changing landscape of online and professional continuing education please complete this form or email us at [email protected]

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