Higher Ed Marketing: A Corporate Approach for Institutional Success
By Kevin Phang, VP, Partnership Development, Marketing & Enrollment, Noodle Marketing plays a key role in shaping a company’s success, and in higher education it’s no different. Colleges, universities, and other institutions face more competition every year, and with market demands and trends in constant flux, the need for strategic, impactful marketing that delivers has…
Read More Three common challenges adult learners face — and how holistic coaching can help
As innovators and changemakers in the adult learner space, you’re always looking for the best ways to support the students you serve and help them overcome obstacles on their educational journey. Through coaching, you can provide adult learners with a personalized approach tailored to each individual, ultimately giving them the tools and techniques they need…
Read More The Fastest-Growing Job Skills for Universities to Prioritize in 2024
In an ever-evolving job market, higher education plays a crucial role in preparing students for strong career outcomes. I’m excited to share that Coursera’s third annual Job Skills Report is here to guide higher ed leaders as they navigate this landscape by highlighting the essential skills and credentials that are shaping the workforce. The Job…
Read More The Symbiotic Relationship Between Academia and Stackable Credentials
As the next generation enters secondary education and the workforce, traditional university experiences are no longer enough to prepare students for their professional lives. Even generations who have been in the workforce for years are making career transitions, meaning that they are trying to learn applicable skillsets and earn relevant credentials to bolster their portfolios.…
Read More From the Ground Up: Attracting Working Adults as a New Student Market
Like many colleges and universities today, Spelman College was faced with the challenge of generating more revenue and also expanding beyond their core student population of women of color. Ultimately, the college made the decision to target working adults and professional learners who have been in the workforce for 10–15 years, a promising and relatively…
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Alignment for the Long Term: How CE Can Drive Institution-Wide Credential Innovation
Higher education institutions across the United States and Canada are in their “credential innovation era”—exploring new ways to serve new demographics of learners and awarding new kinds of credentials to recognize their learning. Except… this isn’t really new, is it? Not in the Continuing, Professional and Workforce Education sector anyways. Offering certificates, microcredentials and badges…
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Get Involved with UPCEA
Professional development isn't just about attending sessions. Get involved with UPCEA to meet members from other institutions, share the great work your institution is doing, and hone your own skills. From submitting a session proposal for a conference or an article for a publication to serving as a volunteer on a conference planning committee, there are as many ways to engage with us!
Awards of Excellence
Since 1953, UPCEA has recognized its members' outstanding contributions to the Association and the field, as well as their achievements in innovative programming, marketing and promotion, community development and services, research and publications, and many other areas.