Major Updates

  • Supreme Court Race-Based Admissions Updates + Webinar Recording

 

  • Save Student Aid – Contact Your Representatives and Make Your Voice Heard
    The House of Representatives has proposed eliminating important student aid programs, and the Senate has proposed cutting funding of some programs by millions of dollars. These programs should be strengthened, not eliminated or cut, to help students who are struggling in the post-pandemic economy. The proposed cuts will make college more expensive and less accessible for low- and moderate-income students and could cause a number of students to forgo pursuing a degree. In an effort to show opposition to the proposed funding cuts to federal student aid programs, we are asking UPCEA members to use the Student Aid Alliance website’s contact Congress page.

    There, you can quickly and easily send messages to your Representatives and Senators. Make your voice heard alongside so many others by sending a message before lawmakers return to Capitol Hill in September. Please customize your message and make it more personal as those messages break through with congressional offices more clearly, and set yourself apart from those which are only using the suggested language. Contact your members of congress and tell them not to cut funding for these important programs.

    UPCEA is a proud member of the Student Aid Alliance.

 

Other News

 

UPCEA is excited to announce that we are now sponsoring the Intentional Teaching podcast hosted by Derek Bruff. Derek is an educator, author, and higher ed consultant. He directed the Vanderbilt University Center for Teaching for more than a decade, where he helped faculty and other instructors develop foundational teaching skills and explore new ideas in teaching. Derek has a Ph.D. in mathematics and has taught math courses at Vanderbilt and Harvard University.

Intentional Teaching is aimed at college and university educators to help them develop foundational teaching skills and explore new ideas in teaching. The podcast’s name is a spin on Derek’s 2019 book, Intentional Tech: Principles to Guide the Use of Educational Technology in College Teaching

Find the Intentional Teaching podcast every other Tuesday wherever you listen to podcasts, including Apple Podcasts, Spotify, Overcast, and the Intentional Teaching podcast RSS feed. Recent episodes include: 

  • July 25: Synchronous Instructor Presence with Mary Ellen Dello Stritto, director of the Ecampus research unit at Oregon State; Enoch Park, senior instructional designer and online learning specialist at the University of North Carolina at Charlotte; and Lidija Krebs-Lazendic, lecturer in psychology at the University of New South Wales in Australia
  • July 11: Teaching Students with ADHD with Cathryn Friel, senior instructional designer at Missouri Online
  • June 6: Professional, Continuing, and Online Education with Robert Hansen and Julie Uranis of UPCEA

Be sure to take a listen, and share with the instructors, instructional designers, and educational technologists on your team! 

 

The advent of Generative AI has hit higher education with the force of an earthquake, deeply shaking many faculty members who have serious concerns for their careers.

IBM reports that 40% of the workforce will require reskilling due to the advent of genAI. And, that is just in the next three years!

Imagine reading reports that after all of the years of preparation and professional practice, your career is threatened by newly-developed large language models (LLM) that can conduct research; write reports; create curricula and courses; teach and tutor students; and provide detailed reports on student progress with active, adaptive paths to ensure all students meet essential outcomes. All of these developments have come in the virtual blink of an eye. Last fall, very few faculty members had heard of the Large Language Model called Generative Pre-training Transformer (GPT). Now, LLMs are everywhere in the news and have proliferated into a number of models supporting many chatbots and other apps.

These concerns and the resulting anxiety have affected senior, mid-career, and new faculty members alike. The anxieties are shared by many staff and administrators. As we open the university doors this fall, we need to address the anxiety and help resolve the very real and the imagined fears.

First, we must begin with a realistic assessment of the current state of GenAI as well as the realistic expectation of continuing rapid development and expansion in the coming couple of years. We must not understate the importance, scope and relevance of the advent of GenAI. One can justifiably argue that this is bigger than anything those who are living today have ever seen. Bill Gates was quoted in Time magazine earlier this year:

The development of AI is as fundamental as the creation of the microprocessor, the personal computer, the Internet, and the mobile phone… It will change the way people work, learn, travel, get health care, and communicate with each other.

Generative AI will pervade societies across continents in the coming year. By 2025, some one and one-half billion jobs will have been significantly changed by this new tool. Just as the advent of the personal computer revolutionized education at all levels, workplaces around the globe and personal lives, so too will GenAI bring about such sea changes, but they will come much faster than they did with personal computers. This will not require new hardware to be produced, purchased and installed. Instead, it will require a spectrum of training and development for students, workers and casual users to achieve optimum utility. We cannot afford to let our valuable personnel become frozen in fear.

Leo S. Lo, Dean and Professor of the College of University Libraries and Learning Services at the University of New Mexico, examines the human feelings and associated anxiety that arises in workers who fear their careers will have to change in the article “Human Meets AI: Helping Educators Navigate Their Emotions About Technological Change.” He suggests that this is to be expected:

The thought of a classroom driven by an AI tutor, curriculum being curated by algorithms or administrative tasks being managed entirely by AI tools, while fascinating prospects, can incite anxiety and fear among educators. Yet, in the face of these psychological obstacles, it’s essential to remember that resistance is a natural human response to change and an inherent part of our human condition. It’s not indicative of weakness or failure. Recognizing and addressing these fears is crucial in smoothly navigating a major shift in education…. I knew that for a fundamental transformation like this to take root, leadership was critical, so I led by example, modeling the kind of change I hoped to see among staff.

Among the concerns today are:

  • Will this be the end of my career?
  • Will I be able to learn enough about this technology to use it effectively?
  • Will my students know more about this than I do?
  • Does this mean that I must now trash decades of developing syllabi and lesson plans?
  • Where will I find the time to learn about GenAI?
  • Who will help me?

One more response we have seen is to simply ignore the genAI with the hope that it will “go away” or it will not impact one’s career. That is the most serious of responses. As Darren Coxon writes in The EducAIte Newsletter:

If we do not do all we can to learn about this shift as quickly as possible. Then we should be scared. Because what we are standing on the edge of is an inevitable shift into a new way of living, learning and working. A new intelligence has been unleashed on us, and it is only going to become cleverer. We can either look the other way while our students lose all interest in us, or we can do something about it.

So, what should we do?

  1. We should implement a university-wide study this semester to determine how genAI will impact faculty and staff positions in every college and department. Will fewer faculty and staff be needed? Will fewer or different staffing and curricula be required? This must be done in an open and transparent process.
  2. We should provide training to deans, directors, chairs, and staff in our health services units to prepare them to discuss these issues with our employees. Services should be cultivated for a range of responses from panic and depression to even more serious reactions.
  3. Our Human Resources department should prepare workshops and associated materials for examining career futures as well as opportunities for upskilling and reskilling for employees who will likely be impacted.

This is emerging at a time when our “market” of new high school graduates is predicted to fall by 15% as the 2025 enrollment cliff looms large, and in an environment of more and more businesses and governments dropping baccalaureate requirements for new employees. Budgets will shrink and the pressure will be on to become more efficient in operations.

The clock is ticking. What is your institution doing to prepare to address employee anxieties and impending shifts in staffing?

 

This article was originally published in InsideHigherEd’s Transforming Teaching and Learning Blog. 

UPCEA is pleased to announce the 2023 cohort of Bethaida “Bea” González Diversity in Leadership Scholars. 

Representative and diverse leadership is a cornerstone of UPCEA’s Commitment to Diversity and Inclusive Excellence. The goal of the Diversity Scholars program is to equip diverse professionals at any stage of their career with the skills and knowledge needed to move into leadership positions on campus, in the field of online and professional education, and in UPCEA.

“We are honored to have so many amazing applicants that have demonstrated their devotion and dedication to enhancing diversity and inclusive excellence at their institutions. We look forward to the continued professional development of the 2023 González Scholars and their role as change agents in the future,” said Jasmeial “Jazz” Jackson, Ed.D., Vice Provost and Chief Student Success, Equity and Inclusion Officer at Thomas Edison State University and co-chair of UPCEA’s Diversity and Inclusive Excellence Committee.

The Diversity in Leadership Scholars program is named for Bethaida “Bea” González, 2014-15 UPCEA President and longtime leader at Syracuse University’s University College. 

“It is with great pride that we congratulate this year’s González Scholars,” said UPCEA CEO Bob Hansen. “You embody the spirit of progress and transformation that Bea championed throughout her higher education career.” 

The 2023 Diversity in Leadership Scholars are: 

  • Ramon De Los Santos, LaGuardia Community College
  • Mary Hinson, Southern New Hampshire University
  • Heather Murphy, University at Albany-SUNY
  • Shirmenia Nunes, Georgia State University
  • Diana Theisinger, College of William & Mary
  • Maria Tobar, Johns Hopkins University
  • Sandra Watts, University of North Carolina at Charlotte

 

Each Diversity in Leadership Scholar is receiving a full scholarship for the PCO Professional Certificate or the PCO Leader Certificate (both certificates consist of five courses). 

We look forward to these seven individuals joining our learning community as they pursue the courses in their certificate program. 

The 2023 Gonzalez Scholarship review committee is Saira Cooper, Rice University; Juleisy Gomez, William Patterson University; Anna Mehl, University of Illinois at Urbana-Champaign; Heather McCullough, University of North Carolina System Office; Pamela Wimbush, California State University, Sacramento; and Nichole Henry, Syracuse University.

 

Learn more about UPCEA’s Commitment to Diversity and Inclusive Excellence.

Learn more about UPCEA’s online professional development program. 

Higher education institutions aiming to develop successful corporate learning partnerships must be willing to acknowledge that marketing to and engaging businesses is different from marketing to and engaging students.

In the first part of this series on higher ed corporate learning, we discussed how schools can position themselves to effectively market to businesses.

Once that positioning has been developed, the gold is in the follow-through: finding the right people, showing up at the right place at the right time, and building a sales process to bring corporate partners on board.

Cultivate the Right Mindset for Approaching Corporate Partnerships

Before diving into sales strategies for corporate partnerships, let’s talk a little bit about mindset—because it’s critical to have the right mindset as you prepare to go to market.

In the context of establishing corporate partnerships, it’s important to recognize that sales is not a bad word. Companies expect to interact with business development representatives; they want someone who understands and can speak their language—not the language of instructional design or higher ed.

It may help to think of sales as a form of education: a company faces a challenge, they want to learn how to overcome it, and your institution can help them get to that place.

Preparing for Corporate Partnerships

When preparing for a corporate partnership, here is a checklist to get you started.

Make a list

Begin by identifying the top three organizations with whom you currently have a solid relationship. Learn about what’s important to them and how they view your institution. Then, expand to your top ten organizations, with the goal of eventually having 50+ organizations on your list.

Remember that these kinds of sales engagements can take much longer than a typical enrollment cycle. You’re on the companies’ time frames—not yours.

Use an advisory board

Members of nonprofit advisory boards typically expect to support the organizations whose boards they serve on. Set the expectation that your advisory board members will help build programs that are relevant to their industry. Ask them to commit to sending a set number of students during the first year of the program.

Provided you’re working with your advisory board in good faith to create programs they’ll find valuable, it’s natural that they’ll want to enroll their people in those programs. It’s a win-win.

Configure your product set strategically

Consider how you can configure your product set to offer units that are smaller, easier to access, or tailored to specific industries and companies.

Rather than building a custom course or program, take a simpler approach, like offering a flexible capstone course that allows students to complete a specific project relevant to their industry.

Develop pricing and creative funding models

Many schools wonder where they will find the budget to build a new program. I recommend identifying the 3-5 largest employers in your area and asking if they’ll be charter members, funding the development of a program that will benefit each of them.

In exchange for their charter membership, they’ll get to send 10-20 students through the program when it initially launches. This perk doesn’t just benefit them—it also benefits you, as you’ll have a group of students to enroll in the program right out of the gate whose experiences with the program you can learn from.

Keep learning and iterating

Developing successful corporate learning partnerships is a process, and it’s unlikely that you’ll achieve perfection immediately. Is your school prepared to learn and iterate? Do you have what we call the “institutional will” to persist through the first, second, and third potential failures?

If you’re willing to put in the resources to continually improve, these efforts will pay off.

Preparing for Sales

Next up is preparing for sales. Here are several essential actions to take:

  • Codify your sales cycle. Identify the stages of your sales cycle and develop clear criteria for each stage. Understand that this sales cycle will be long—potentially up to 18 months or even two years.
  • Develop your qualifying questions. The questions you ask are important. Test and improve the style of your questions (i.e., making them feel natural) and how to get the information you need to identify opportunities.
  • Document your business process. Because sales cycles can take up to two years, you’ll likely experience turnover internally during that time. Document your processes so that when someone else steps in mid-cycle, they can easily pick up the thread.
  • Configure your CRM. A robust customer relationship management (CRM) system is critical to maintaining contacts. Configure yours to gain optimal value from automation.
  • Measure what matters to you and the companies you serve. Businesses need to know that if they do X, they will get Y in return. Demonstrate examples of that return to connect with them.
  • Communicate a clear value proposition. The best value propositions convey not what you or a faculty member think is valuable, but what your advisory board has proven to you is valuable.

Showing up in the right places

When you’re ready to sell, you’ll need to show up in the right places. A website is essential for building credibility, but it’s generally not where you will conduct business in these cases. Instead, be where the decision-makers and influencers are:

  • Conferences
  • Journals
  • Events
  • Onsite
  • Professional associations
  • Government and quasi-government agencies

MindMax Can Support Your Sales Process with Higher Education Consulting

If you need support planning and executing sales strategies for corporate learning partnerships, MindMax is here to help. Our higher education consulting services include driving schools’ relationships with businesses in their community and beyond. Connect with us to learn more!

Lee Maxey is Founder and CEO of MindMax. Lee has led MindMax since its founding in 2009, providing technology-enabled marketing solutions to accelerate enrollments for universities. Lee takes pride in building long-lasting relationships with MindMax’s university partners and building a culture focused on results aligned with client specific needs. MindMax provides strategic guidance, proven processes, and the latest digital tools to optimize online marketing and enrollment operations for university-affiliated continuing and professional education organizations. We are a trusted advisor to many of the nation’s top universities, and have transformed hundreds of online programs, impacting over 1 million students.

Significant grant will build capacity in higher ed for industry and learning ecosystem

WASHINGTON (August 21, 2023) – UPCEA, the online and professional education association, is honored to receive a $395,000 grant from Walmart to accelerate work in the alternative credentials space with a project titled,Building Capacity, Expanding Pathways: Accelerating the Growth of Credential Innovation in Higher Education.” 

Through the grant project, UPCEA will facilitate the adoption of scalable business and program models for colleges and universities, based on market research tied to employer needs. The project will utilize a peer learning community to support the development and delivery of noncredit, short-term credentials.

Several models are emerging across the country in the areas of non-degree credentials and credential pathways that provide opportunities to upskill and re-skill. To accelerate growth of credential innovation, the project will:

  1. Identify (through national benchmarking research) a number of viable and scalable credential business and program models for use by colleges and universities;
  2. Form a pilot consortium of 8-10 UPCEA member institutions that will use these models to deeply engage local or regional businesses in the development of curriculum to upskill or reskill current and future employees; and
  3. Disseminate a “playbook” and best practices to help scale credential innovation across the field. 

The project will build on the infrastructure related to alternative credentials that UPCEA has built in recent years, including: 

“Walmart shares UPCEA’s vision of the transformative power of non-degree credentials in higher education, and we are thrilled to be supporting this work,” said Patti Constantakis, Director, Retail Opportunity at Walmart.org. “Ultimately, this will create more opportunities for all people to grow and advance, which our Walmart.org team has been investing in for over 10 years.”

“Non-degree credentials are a new frontier that is a decade or so behind the evolution of online learning, and the vision that informs this project is based on UPCEA’s success in helping institutions grow—and scale—quality online learning at the enterprise level,” said Bob Hansen, CEO of UPCEA. “Our long-term goal, beyond the term of this project, is for more two- and four-year institutions to develop and deliver skills-based, alternative credential programs that align with employer needs and high demand jobs.”

Amy Heitzman, UPCEA Deputy CEO and Chief Learning Officer, and Aaron Brower, Special Advisor to UPCEA, are serving Co-Principal Investigators for the one-year grant. 

A call for proposals to join the project consortium will be shared with UPCEA members on August 23.

# # #

 

About UPCEA

UPCEA is the online and professional education association. Our members positively impact millions of lives by continuously reinventing higher education. We advance the professional field through cutting edge research, professional development, networking and mentorship, conferences and seminars, and stakeholder advocacy. Our collaborative, entrepreneurial community brings together decision makers and influencers in education, industry, research, and policy interested in improving educational access and outcomes. Learn more about us at UPCEA.edu and follow us on social media @UPCEA.

 

About Philanthropy at Walmart

Walmart.org represents the philanthropic efforts of Walmart and the Walmart Foundation. By focusing where the business has unique strengths, Walmart.org works to tackle key social and environmental issues and collaborate with others to spark long-lasting systemic change. Walmart has stores in 24 countries, employs more than 2 million associates and does business with thousands of suppliers who, in turn, employ millions of people. Walmart.org is helping people live better by supporting programs to accelerate upward job mobility for frontline workers, advance equity, address hunger, build inclusive economic opportunity for people in supply chains, protect and restore nature, reduce waste and emissions, and build strong communities where Walmart operates. To learn more, visit www.walmart.org or connect on Twitter @Walmartorg.

 

CONTACT:

Molly Nelson, UPCEA Vice President of Communications, [email protected] 

One of the greatest leaders in the history of the United States commonly closed his correspondence with “Your obedient servant, A. Lincoln.”

There is much we in higher education can learn from Lincoln, not the least of which is his approach to leadership. He led with courage, conviction, and a vision of service that encompassed America. It is that vision of service that made his leadership stand out. The 16th US President was not focused on his personal advancement, wealth and reputation, but rather on serving others.

There are other leaders who are often cited as servant leaders, among them Mahatma Gandhi, Nelson Mandela, Eleanor Roosevelt, Cesar Chavez, and host of religious figures who put others ahead of themselves. Even successful contemporary corporate leaders are heralded as service leaders, such as Herb Kelleher, former CEO of Southwest Airlines; Cheryl Bachelder, former CEO of Popeyes Louisiana Kitchen; and Art Barter CEO of Datron World Communications, Inc. are among those cited for putting high priorities on the success of their employees. Jack Welch, the at times controversial former CEO of General Electric, wisely wrote, “before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.”

Although there were many great servant leaders in history, the leadership approach gained a name and some definition through Robert K. Greenleaf in his 1970 essay “The Servant as Leader.” Greenleaf was a career leader at AT&T; however, he was also known as an author, management consultant, and educator. He articulated the concept of a style of leadership that is based on the idea that leaders prioritize serving the greater good. Leaders with this style serve their team and organization first. They don’t prioritize their own objectives.

This approach is a great fit for higher education leaders. Our mission is in the service to our learners and broader society carried out by our employees. Writing in the BetterUp blog, Aída Lopez Gomez notes that if you have a desire to work toward the greater good or inspire your employees to make an impact, servant leadership might be right for you. She goes on to write “Servant leadership seeks to achieve a vision by providing strong support to employees. In turn, this allows employees to learn and grow while bringing their own expertise and vision to the table. This hinges on building influence and authority rather than using control and toxic leadership tactics. In servant leadership, employees are empowered. But the leader doesn’t just disappear.”

Servant leaders empower and serve their followers to achieve a shared vision for the future; effectively “leading from behind.” Leadx, the leadership development platform company, describes in Servant Leadership: Definition, Examples, Characteristics, that “the upside-down pyramid” is another way experts describe servant leadership. In a traditional hierarchy, the CEO and upper levels of management are at the top of the pyramid, and those underneath—including middle management and frontline employees, are responsible for catering to their needs. Servant leadership flips this model on its head, putting employees and customers at the top.

Aida Lopez Gomez notes “Servant first” leadership represents the opposite of the traditional leadership model. Traditional leadership is defined as a model of leadership where the leader is seen as the central point of the team. Employees are there to support the leader’s efforts to meet company goals. In contrast, servant leadership puts the needs of others at the forefront. Under this leadership philosophy, the more you invest in serving as a “scaffold” for your employees, the more productive your team becomes.

Gomez identifies seven characteristics of servant leadership:

  • Teamwork: The team needs to come first.
  • Employee satisfaction: Employee satisfaction and cooperation turn the wheel.
  • Adaptability: Servant leadership varies from revenue-focused sales environments to non-profit organizations that set out to promote social good.
  • Motivation: Servant leaders provide high levels of support to employees, fueling motivation and engagement.
  • Transparent communication: The team trusts a leader who can provide clarity, even in complex, changing situations.
  • Authenticity: Servant leaders need to genuinely care about individual and team development. Leadership must embrace authenticity.
  • Accountability: Ownership activates commitment and purpose. Employees work toward goals they’ve set for themselves and take responsibility for the results.

In years as a department head and administrative leader in higher education, I came to understand that, in my case, it was the knowledge, skills, and strengths of the team that superseded my abilities alone. It was in cultivating, supporting, and sustaining the team that we were able to excel in our mission to serve the students through advancing effective distance learning practices and programs.

The success of the mission was not my success. It was the cumulative successes of the team that brought about our accomplishing the shared vision and mission. My role was to directly support the team. It was to create an environment and conditions that made their work and their collective vision possible.

In recent months, I have received high honors and awards in recognition of the successes I have seen. Thank you to UPCEA and the University of Illinois Springfield. In accepting those, however, I have tried to explain that the successes were not mine, but rather they were directly earned by the team. That is the truth. My success, came through selecting, encouraging and supporting team members who possessed the qualities of shared purpose, intelligence, communication and caring for the mission of serving the university and the students. I was part of the team, but not at the at the top of the pyramid.

Have you considered the role of the servant leader? In higher education we have such talented, highly educated, and socially committed people who have the ability to move mountains. Ours is a natural environment for servant leadership. Those in leadership positions now might find it worthwhile to read the few articles cited in this piece. I encourage those who aspire to leadership positions also to read about servant leadership. It is not in your vision and ability alone that leadership succeeds best, rather it is through supporting, encouraging and facilitating a team that many of the greatest accomplishments are achieved.

 

This article was originally published in Inside Higher Ed’s Transforming Teaching & Learning blog. 

The Distance Teaching & Learning (DT&L) conference and Summit for Online Leadership and Administration + Roundtable (SOLA+R) held July 25-27, 2023 in Madison, Wisconsin was a great success, with more than 400 onsite attendees and nearly 200 virtual attendees.

In case you missed it, we wanted to share some of the highlights from the conference:

On Tuesday, July 25th, we began our time in Madison with the Chief Online Learning Officer (COLO) Roundtable convening. COLOs from institutions around the country came together to discuss the latest trends in online learning and leadership. Each UPCEA institution has the opportunity to designate a COLO. COLOs have the added benefit of additional convenings and engagements throughout the year. Contact [email protected] to inquire about the COLO designation on your institutional roster. 

Michelle Pacansky-Brock, Online Faculty Developer and Author, Foothill College, kicked off the conference with The Human Advantage: Online Teaching and Learning in the AI Era. Michelle explored how to humanize online teaching in the era of AI. She shared strategies for using AI to create more personalized and engaging learning experiences for students. One tactic she discussed is the liquid syllabus. Follow her on X (formerly Twitter).

On Wednesday, July 26th we began the day with a panel focused on generative AI, where Asim Ali, Bettyjo Bouchey, and Tom Cavanagh shared their thoughts on using AI as a tool to empower learners and transform online learning. As moderator Ray Schroeder shared, “You won’t lose your job to AI; you’ll lose your job to someone who knows how to use AI.” Check out Ray’s insights on AI and other topics on his Online: Trending now blog on Inside Higher Ed.

Two men (Bob Hansen and Ray Schroeder) stand on stage, smiling at the camera. Ray holds an award.

UPCEA CEO Bob Hansen with award recipient Ray Schroeder, UPCEA Senior Fellow & University of Illinois Springfield Professor Emeritus

On Wednesday afternoon, a number of awards were presented. CEO Bob Hansen announced a new award, the UPCEA Leadership Award for the Advancement of Digital Learning, which was presented to Ray Schroeder, UPCEA Senior Fellow & University of Illinois Springfield Professor Emeritus. During the awards presentation, Bob Hansen announced that after this year the award will be called the Ray Schroeder Leadership Award for the Advancement of Digital Learning, in honor of Ray as the inaugural recipient. The awards presented included:

  • The Shauna Schullo Award for Best Distance Teaching Practices, presented to Lea Wood and Kari Lane of the University of Missouri
  • The UPCEA Outstanding Service in Instructional Design Award, presented to Holly Fiock of Purdue University
  • UPCEA Leadership Award for the Advancement of Digital Learning was presented to Ray Schroeder, UPCEA Senior Fellow & University of Illinois Springfield Professor Emeritus.

Later, Bettyjo Bouchey and Luke Dowden shared their insights on how COLOs and other online leaders can grow in their roles. They emphasized the importance of networking, volunteering, and staying up-to-date on the latest trends in online learning. UPCEA and specifically #DTLSOLAR23 provides opportunities for vibrant volunteering (to combat quiet quitting). Volunteer today!

Additionally, Ray Schroeder shared a mini-site for those who have heard about generative AI but have not experimented with it. The site features links to seven of his favorite genAI apps and a “how-to” for each one. Also included is a summary on prompt writing and a “heads-up” that OpenAI is planning to open an Academy using GPT as instructors later this year.  

On Thursday, July 27th the conference wrapped up with a presentation by Jim Fong and a reaction panel featuring Steve VandenAvond, Jessica Dupont, Evie Cummings, Rovy Branon, and Craig Wilson. Fong shared his predictions for how AI, automation, and other technologies will shape online learning in the years to come. Jim Fong regularly shares his insights on the UPCEA Research and Consulting team’s blog. 

Wildflowers in the foreground, with people talking and the Madison capitol building in the distance.

View from the Monona Terrace Community and Convention Center rooftop.

The DT&L and SOLA+R conference also featured a number of other sessions, workshops, and networking opportunities. Attendees had the opportunity to learn from leading experts in the field of online learning, share their own experiences, and connect with colleagues from around the world. 

Save the date for the 2024 DT&L and SOLA+R conference! The conference will be held in Minneapolis, Minnesota from July 22-24. This is the 40th anniversary of DT&L, so it is sure to be a special time. Be sure to register early to save your spot!

Generative AI can be an important assistant in promoting excellence in the role of Dean, Associate Dean, Department Chair or Department Head.

In recent weeks, we have been identifying ways that we can use generative AI to help with engaging students in classes. In particular, we have been motivated by the urgent need to give learners relevant experience with AI that can be shared when applying for a job. Teaching is paramount in our AI priorities because employers are now seeking employees with experience and an understanding of how gen AI can best be used on the job.

However, there is much more to consider in integrating AI into your university operations. With the help of gen AI, your department can excel by growing enrollments; improving national exposure; doing more with lower budgets; improving policies and practices; and adjusting to shifting university emphases and initiatives.

The greatest challenge I face in encouraging higher education department, college and school leaders to begin using generative AI is the collective lack of knowledge of just what this form of AI can do. This is understandable because, in most cases, these leaders have not had any prior direct exposure to the power of the many apps that have been released. We must understand, first, that ChatGPT is not the only generative AI tool. There are a whole host of new apps that have been released, each one with somewhat different strengths and capabilities. As Bharat Sharma reports in India Times Technology, Apple is said to be building yet another competitor to ChatGPT, Google Bard, Claude 2, Perplexity, You.com and the rest.  

We must also understand that these tools are insightful, articulate, and very powerful. The abilities to research, analyze and organize are every bit as capable as what one would expect of a graduate assistant or postdoc who had already passed the interstate bar exam and posted near perfect scores on the SAT and GRE. 

In these early days of generative AI, we find that some institutions in higher education are effectively utilizing the capabilities of these tools, but many more are not. Those who are not optimally using these awesome tools are losing competitive advantage, creativity and efficiencies that others are realizing. 

In preparing the following examples of just what these tools can accomplish in mere seconds, I went directly to two of the sources, Google Bard and Perplexity on July 20, 2023.  The following results are stimulated by the modest prompt I wrote asking for help in administering departments, schools and colleges within universities. 

With the simple preparation of a three or four sentence inquiry, Google Bard reports on three different areas that gen AI could provide immediate assistance:

  • Comparison to other programs: generative AI could be used to compare the department’s performance to other similar programs. For example, generative AI could be used to compare the department’s graduation rates, student satisfaction ratings, and research productivity to other departments in the same field.

  • Adjusting policies to promote success: generative AI could be used to analyze data on student performance and identify policies that are not working as well as they could. For example, generative AI could be used to identify policies that are leading to high dropout rates or low graduation rates. This information could then be used to adjust the policies to promote student success.

  • Recruitment: generative AI could be used to create personalized recruitment materials that are tailored to the interests of potential students. For example, if a department is recruiting students who are interested in environmental science, generative AI could be used to create a recruitment video that highlights the department’s environmental research and student opportunities.

  • Budgeting: generative AI could be used to help department chairs create and manage budgets. For example, generative AI could be used to forecast student enrollment, identify cost-saving opportunities, and reallocate resources to areas where they are most needed.

Imagine getting those reports in mere seconds, then following-up with further inquiries (prompts) for more data and recommendations. Bard will give citations for information it shows if requested in the prompt. Google has just released new improvements to Bard including support of 42 languages, text and speech input and output, Google Lens support for images and more.   

Perplexity responded to the same prompt with its usual brevity, but automatically with citations for more information. Here are some examples:

Now is the time to begin applying generative AI to the challenges you face in higher education administration. Begin with your most pressing problem and seek answers using at least two different apps.  In these early days, it is best to cross-reference responses to make sure the responses are reliable.  You can gain deep insight into your enrollment patterns and, equally important, into the enrollment patterns and practices of your competitors.  You can quickly clean up less-effective practices and identify new opportunities.  You can find a way to make your budget fit the reductions that many are facing.  With gen AI, you now have an able and ready assistant with new ideas and a huge volume of data to help you through the fall term.

 

This article was originally published in Inside Higher Ed’s Transforming Teaching & Learning blog.