Leaders in Professional, Continuing and Online Education

Higher education has undergone a sea change.

For most of today’s students, the iconic image of lazy afternoons on the ivy-covered quad couldn’t be further from reality.

A growing portion of traditional-age students are first-generation and low-income students who often lack the support and guidance needed to successfully navigate college.

More working adults are turning to college to complete the postsecondary credentials that have become a necessity in most industries.

Even adults with degrees are seeking further credentials as their career paths evolve.

 

Read the full article here. 

Over the past two decades, professional, continuing, and online (PCO) education units of colleges and universities have reaped the rewards of Boomers returning to complete their bachelor’s degrees. As Boomers gave way to Generation X and Millennials, PCO units developed professional master’s degrees to further feed these groups. Now, higher education will soon graduate their first Generation Z’ers. Compared to generations past, Z will have a higher percentage of college educated professionals and be the first generational cohort that was raised in a mobile and wired society.

In addition to the challenges of marketing to Z, units must look to redesigning continuing education to meet this generation’s unique needs. No generation has experienced what they have in terms of the use mobile phones, the Internet, video-on-demand and social media, among other technologies. Thankfully, this generation believes in just-in-time learning and are quite skilled at finding information. Higher education will ultimately have to change its product line and marketing approaches to carefully reach this powerful generation.

Even within Generation Z, there are segments which may influence higher education. There are gender and education differences in the use of social media, ride sharing and entertainment.

Did you know that …

  • There are clear segments that prefer certificates and other credentials based on various demographics, as well as education earned. There are many Gen Z’ers who have a college degree and Millennials in college that believe there is value in earning certificates in the future. In fact, roughly one-fourth strongly value certificates while more than 40% of those with a degree somewhat value certificates.
  • There are generational and gender differences among Gen Z’ers and Millennials regarding specific social media usage. For example, 95% of Generation Z females surveyed have SnapChat compared to 72% of male Gen Z’ers. However, Gen Z females use it 10 times per day compared to less than 6 times for males.
  • Gen Z’ers and Millennials, while heavily dependent on social media, do see email as an official and preferred way to communicate with a college or university. However, the challenge in upstream marketing is often fragmentation of media. UPCEA/Blackboard showed that the generations expect or value multiple types of contact from a higher education institution, including email, a telephone call or through social media. Many would use passive approaches in their selection of an institution (browsing an institution’s webpage, searching online for ratings, talk to family) before even engaging the college or university.

Are institutions of higher education truly prepared for this mysterious generation? Do PCO units have programs, marketing, and delivery in alignment with Z? Are CRM systems in place to manage the digital preferences of Z? Join me as we continue to discuss these questions.

In my early days as a director, I found that, even when doing my best to scope a course development cycle, there would inevitably come one-off request for “urgent course fixes or builds” that hovered around the beginning of the semester. Despite doing what we could to assist, I could never seem to explain to folks why asking at that time of the year was the most problematic. At the time, I created a heat map graphic that I have used several times sense… in hopes that the colors (similar to a stop light) would help them see when would better be able to reach out for help, and why help was hard to come by when they were asking. I share this with you as well.

Also, a great solution is to also organize your team up to accommodate two needs: production shop and faculty assistance. In my experience, even if you are just a production shop, faculty assistance comes back to haunt you, because you established a relationship with the faculty, so it’s something to field for in your shop design.

I’m sure you each have your own version of this map (with your unique development schedules), but I share this with you as a tool that has helped me.

-Camille Funk, Director, UPCEA eDesign Collaborative

As online offerings have grown increasingly important to colleges over the past decade, large public university systems looking to launch or expand degree programs have been faced with a key question: To centralize or not to centralize?

Systems across the country have adopted a wide range of approaches — creating a separate institutional entity for all online efforts, housing online programs at individual campuses, sharing online courses among several campuses with oversight from a central body, among others.

But the answer for most lies on a spectrum between centralized and decentralized. Each approach offers benefits and drawbacks, with no one emerging as the dominant or superior model. System leaders interviewed for this article said the key for any university is not to follow a specific path or precedent, but to find the approach that best suits the institution’s strengths and diminishes its challenges.

Highlights of how university systems manage their expansive online programs are below.

Campuses Lead
The University of Illinois’s online effort lies on the decentralized end of the spectrum. A small centralized unit provides learning management system assistance and pedagogy training for instructors, but each campus creates online programs that suit its priorities and personality.

“They host a committee every couple of months with the leaders of the online programs just to make sure we don’t step on one another — so we don’t launch directly competing degrees and the like,” said Ray Schroeder, associate vice chancellor for online learning at the University of Illinois at Springfield.

 

Click here to read the full story.

Customer relationship management is a critical component of an education provider’s enrollment operations process. Increased competition and tightening budgets have led to a growing need for efficient and effective customer relationship management systems. Many education providers have developed external partnerships to meet this need. Helix Education and the University Professional and Continuing Education Association have partnered on a study of continuing education metrics to examine the enrollment operations and customer relationship management strategies of various education providers.

With student conversion being one of the primary drivers of enrollment operations, identifying the most effective actions in an education provider’s enrollment funnel is crucial. More than one third of respondents indicated that the action with the highest conversion rate is phone communication with an enrollment representative. In response to this metric, education providers should ensure that their teams have the necessary resources and training to quickly and effectively respond to inquiries by phone. Understanding this may allow them to use their enrollment operation’s resources more efficiently to increase conversion rates.

Summary of Key Findings

  • A significant portion of education providers (77%) are currently leveraging an external customer relationship management (CRM) system to help manage their enrollment operations.
  • The activity with the highest conversion in the respondent’s enrollment funnel is telephone communication with an enrollment representative (36%).
  • Eighty-eight percent of respondents reported their ability to contact an outbound inquiry within one day.

 

UPCEA Members: Click here to login to CORe to download the complete PDF of the report.

Not an UPCEA Member?: Call 202-659-3130 for more information.

WASHINGTON, D.C. – October 12, 2017 – A joint research report released today by UPCEA and Chmura Economics & Analytics reveals a number of major occupational shifts in technology, healthcare, and other industries and their impact on higher education. The study, Occupational Shifts and Higher Education Credentials found a rise in alternative credentialing in the form of certificates, short-term courses, licensing, badges and micro-credentials among adult learners as well as traditional students.

The study, conducted by Jim Fong, director of UPCEA’s Center for Research and Strategy; Christine Chmura, founder of Chmura Economics & Analytics; and Patrick Clapp, economist at Chmura Economics & Analytics; explored how alternative credentials are an attractive substitute to a four-year degree in the changing economic landscape. The study also examined the generational and socioeconomic factors that have led to increased demand for alternative credentials.

“This labor analysis shows that our market is changing much quicker than many of us anticipated and that we have to acknowledge a stronger role for alternative credentialing,  said Jim Fong, Director of the UPCEA Center for Research and Strategy. “The degree is not dead, but colleges and universities need to develop educational programs that are in alignment with rapidly changing business needs and societal demographics.”

Among the study’s key findings:

  • The economy is shifting faster than the current educational model.
  • Alternative credentialing is an effective way to develop “middle skills” for today’s blue-collar jobs.
  • Two of the fastest growing fields in the next decade are predicted to be healthcare and professional services.
  • Today’s adult learners have different priorities and preferences than past generations—they want greater flexibility, shorter commitments, more options, and studies that bring value immediately.
  • For-profit/private sector entities staked out alternative credentialing early on, but the market is large enough to accommodate colleges and universities that wish to supply non-degree programming. They have the brand recognition, size, and resources to reach larger populations.

“With the national unemployment rate dipping below 4.5 percent, firms will seek creative ways to fill positions,” said Christine Chmura, founder of Chmura Economics & Analytics. “Credentials offered by higher education institutions can help fill these skill gaps.”

The study indicates the importance of alternative credentialing in the years to come. Adult learners are interested in more focused learning and limiting expenses. Jobs in healthcare, social assistance, virtual reality, drones and interpretation services, among others, are expected to rise over the next ten years. Higher education must be ready to adapt to the changing market of professional development.

The complete study, Occupational Shifts and Higher Education Credentials, is available here.

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About Chmura Economics & Analytics

Chmura Economics and Analytics is a leader in providing the education, business and government sectors with economic and analytical consulting.  It also offers JobsEQ, an industry leading platform delivering labor market data with a priority on data governance. Chmura brings a research team approach to client assignments and products, providing a broad spectrum of expertise to solve problems and answer questions. Chmura’s economists conduct primary research, investigate prior art, and create custom forecasting and economic models. Its mathematicians and statisticians analyze primary and secondary data and ensure data integrity while data scientists develop technology solutions to deliver data and create visualizations to help tell the story of the data. Chmura’s strategic planners develop implementation plans to move from data-driven analysis to action plans.  For more, visit chmuraecon.com

 

About UPCEA

UPCEA is the association for leaders in professional, continuing, and online education. Founded in 1915, UPCEA membership includes the leading public and private colleges and universities in North America. For more than 100 years, the association has served its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA also builds greater awareness of the vital link between adult and nontraditional learners and public policy issues. Learn more at upcea.edu.

 

WASHINGTON, D.C., October 11, 2017 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2017 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership.

This year, UPCEA is honoring 196 recipients for their excellence in 26 awards categories across 8 divisions: Print Publications, Print Advertising, Outdoor/Exhibit Signage, Broadcast Advertising, Mixed Media Campaign, Most Improved, Strategic Recruitment Marketing Plan, and Interactive Media.

“As competition continues to increase in the continuing and online education space, marketers need to differentiate themselves, innovate, and find ways to turn heads,” said Michele Long, UPCEA Awards Committee Chair. “Kudos to this year’s Marketing Award recipients for their work propelling the vision of their institutions forward through an impressive convergence of creativity and strategy.”

Award recipients will be honored, and Division and Best in Show award recipients will be announced, at the 2017 UPCEA Marketing and Enrollment Management Seminar, on December 6 in Washington, D.C.

The 2017 Marketing Award recipients are:

Print Publications

Catalog/Tabloid, 4-Color

  • Georgia Institute of Technology, Client Marketing, 2016-2017 Defense Technology Catalog, Gold
  • Kansas State University Global Campus, Marketing and Communication Services, Distance Program Catalog, Bronze
  • Kennesaw State University, College of Continuing and Professional Education, The Course Catalog, Gold
  • Ryerson University, The G. Raymond Chang School of Continuing Education, 2016/17 Print Catalogue, Gold
  • Texas Tech University, TTU eLearning Marketing, TTUISD Program Guide, Silver
  • Texas Tech University, TTU eLearning Marketing, TTUISD School and District Solutions, Silver
  • University of Delaware, Professional & Continuing Studies, Fall 2017 OLLI Wilmington Catalog, Gold
  • University of Delaware, Professional & Continuing Studies, Fall 2017 Educational Opportunities Guide, Silver
  • University of Denver, University College, Enrichment Program Winter/Spring 2017 Catalog, Silver

Catalog/Tabloid, Color Cover

  • Indiana University Purdue University Fort Wayne, Division of Continuing Studies, Spring/Summer 2017 Catalog, Bronze
  • Sephora Markson Hartz, The New School’s Open Campus, Spring 2017 Continuing Education Catalog, Bronze
  • University of Nebraska, High School, 2017-2018 UNHS Course Catalog, Silver

Annual/Anniversary Report/Magazine

  • Georgetown University School of Continuing Studies, Marketing, A School in Focus, Silver
  • Georgia Instiute of Technology, Professional Education, GTPE and Georgia Tech-Savannah FY16 Impact Reports, Silver
  • Johns Hopkins Engineering, Marketing, Communications, and Recruitment, Johns Hopkins Engineering Marketing, Communications, and Recruitment FY16 Annual Report, Silver
  • Kansas State University Global Campus, Marketing and Communication Services, Link magazine, Silver
  • University of Delaware, Professional & Continuing Studies, 2016 Impact Report, Silver
  • University of Washington Continuum College, Continuum College, Continuum College Year in Review, Silver
  • Utah State University, Student Marketing & Communications, 2017 Recruitment Viewbook & Inserts, Silver

Brochure/Booklet

  • Boston University Metropolitan College, Administrative Sciences, IRNOP Conference Program Book, Bronze
  • Boston University Metropolitan College, Biomedical Laboratory & Clinical Sciences, Biomedical Laboratory & Clinical Sciences Brochure, Bronze
  • Bridgewater State University, College of Continuing Studies, Moving Forward in Life, Silver
  • California State University, Northridge, Tseng College, College of Science and Mathematics brochure, Gold
  • College of Continuing Education at Sacramento State, Marketing-Communications, Advanced Placement Program Brochure, Silver
  • CSU Bakersfield, Extended Education and Global Outreach, CSU Bakersfield International Student Viewbook, Bronze
  • Georgetown University School of Continuing Studies, Marketing, Georgetown University Summer Sessions Brochure, Gold
  • Georgia Institute of Technology, Professional Education, Georgia Tech Professional Education Brochure, Gold
  • Indiana University Purdue University Fort Wayne, Division of Continuing Studies, Value of an MBA Brochure, Gold
  • Kansas State University Global Campus, Marketing and Communication Services, General Distance Brochure, Silver
  • Kennesaw State University, College of Continuing and Professional Education, Open House Booklet, Gold
  • Northwestern University, School of Professional Studies, College Prep Brochure, Bronze
  • Northwestern University, School of Professional Studies, Summer Session Brochure, Bronze
  • Rhode Island School of Design, Continuing Education, RISD Adult Extension Summer 2017 Brochure, Gold
  • The New School, Open Campus, Design Thinking Activity Book for Professionals, Silver
  • Texas Tech University, TTU eLearning Marketing, Local Food and Wine Brochure, Bronze
  • University of Minnesota, College of Continuing Education, Get to Know the College of Continuing Education, Silver
  • University of Nebraska, High School, 2017 UNHS Graduation Ceremony Program, Bronze
  • University of Nebraska, University of Nebraska Online, Partnership Brochure, Silver
  • Utah State University, Student Marketing & Communications, Life Sciences Development Booklet, Silver
  • Utah State University, Student Marketing & Communications, New Student Orientation Parent Handbook, Silver

Postcard

  • Bridgewater State University, College of Continuing Studies, Summer @ BSU, Bronze
  • California State University Stanislaus, University Extended Education, Summer Session Finish Faster, Silver
  • Indiana University Purdue University Fort Wayne, Division of Continuing Studies, Summer Classes: A Cool Idea, Gold
  • Michigan State University, Executive MBA, 2016-17 Postcard Campaign, Silver
  • Washington State University, Global Campus, Launch Your Career postcard, Bronze
  • Washington State University, Global Campus, WSU Global Campus Summer 2017 application deadline postcard, Silver

Newsletter

  • Kennesaw State University, College of Continuing and Professional Education, OLLI Newsletter, Silver
  • University of Virginia School of Continuing and Professional Studies, Marketing and Communications, Columns Newsletter, Silver

Poster

  • California State University Stanislaus, University Extended Education, MBA Information Sessions, Bronze
  • California State University Stanislaus, University Extended Education, Summer Session, Silver
  • California State University, Northridge, Tseng College, Open University Spring 2017 poster, Silver
  • Northwestern University, School of Professional Studies, College Prep Poster, Bronze
  • Northwestern University, School of Professional Studies, Summer Session Poster, Silver

Miscellaneous Print Pieces

  • Boston University Metropolitan College, Programs in Food & Wine, Brochure Portfolio: Culinary Arts & Beverage Studies, Silver
  • Georgia Institute Of Technology, Professional Education, GTPE Pocket Folder, Silver
  • University of California, Irvine, Division of Continuing Education, New Building Open House Celebration, Bronze
  • University of Wisconsin–Madison, Division of Continuing Studies, Summer Swag, Bronze
  • Amanda Brock, Extended Education – Marketing, Veterans Flyer, Gold
  • Western Washington University, Extended Education, #WWUhowtostudent Coloring Sheets, Bronze

 

Print Advertising

Single Ad

  • Kennesaw State University, College of Continuing and Professional Education, Braves Yearbook – “Take Your Win Home”, Bronze
  • Michigan State University, Executive MBA, 2017 EMBA Tiger’s Year Book, Silver
  • Michigan State University, Executive MBA, 2017 EMBA Red Wings Year Book, Silver
  • Texas Tech University, TTU eLearning Marketing, TACS Magazine Ad – “Next Adventure”, Bronze
  • Texas Tech University, TTU eLearning Marketing, TACS Advertisement – Callaborative Ad for Worldwide eLearning/TTUISD, Bronze
  • Texas Tech University, TTU eLearning Marketing, eLearning NBA Advertisement, Gold

Print Ad Campaign

  • Georgia Institute of Technology, Professional Education, Georgia Tech Professional Education Alumni Magazine Ad Campaign Year Two, Gold
  • Michigan State University, Executive MBA, 2016-17 EMBA Print Ad Campaign, Silver
  • Oregon State University, Extended Campus, Alaska Airlines ad campaign, Gold

 

Outdoor / Exhibit Signage

Transit

  • California State University Stanislaus, University Extended Education, Executive MBA – Learn to Lead Campaign, Bronze
  • California State University Stanislaus, University Extended Education, Online MBA – Whenever, Wherever Campaign, Bronze
  • California State University, East Bay, University Extension, I Can Do It!, Bronze
  • Northwestern University, School of Professional Studies, Directions, Bronze
  • Ryerson University, MarComm, The Chang School Advertising Campaign – Meets, Gold
  • The New School, Open Campus, MTA Corridor Palindrome Poster Installation, Silver
  • University of Nebraska, University of Nebraska Online, Airport Sign Series, Silver

Trade Show Exhibit

  • California State University, Northridge, Tseng College, International programs fabric banner, Bronze
  • Oregon State University, Extended Campus, Graduation Tower, Silver

Outdoor Campaign

  • California State University Stanislaus, University Extended Education, Complete Your Degree, Silver
  • University of Pennsylvania, College of Liberal and Professional Studies, Penn Summer Lawn Signs, Silver

 

Broadcast Advertising

Radio

  • The G. Raymond Chang School of Continuing Education, Ryerson University, MarComm, The Chang School Radio Campaign – Meets, Gold
  • University of Wisconsin–Madison, Division of Continuing Studies, Summer Term Radio, Silver

Television

  • Kansas State University Global Campus, Marketing and Communication Services, Global Campus TV Commercial, Silver
  • University of California Irvine, Division of Continuing Education, Be Amazing II, Silver

Broadcast Advertising Campaign

  • University of California Irvine, Division of Continuing Education, Be Amazing I, Silver

 

Mixed Media Campaign

  • College of Continuing Education at Sacramento State, Marketing-Communications, Writing Workshops Campaign, Gold
  • Georgetown University School of Continuing Studies, Marketing, Georgetown SCS Brand Awareness, Gold
  • Georgia Institute of Technology, Professional Education, Georgia Tech Savananh Coding Boot Camp, Gold
  • Georgia Institute of Technology, Professional Education, Nothing Basic about This Party: Promotional video celebrating the 50th anniversary of the Annual Georgia Tech Basic Economic Development Course, Bronze
  • Georgia Tech Professional Education, Marketing & Communications, Launch of the Online Master of Science in Analytics – Georgia Tech’s Next Degree-At-Scale, Silver
  • Kansas State University Global Campus, Marketing and Communication Services, K-State Summer School, Silver
  • Marylhurst University, Marketing and Communications, Marylhurst University, Mixed Media Campaign – Community College Awareness, Silver
  • The New School, Open Campus, Open Campus Visual Identity and Brand Launch Campaign, Gold
  • The Pennsylvania State University, Penn State World Campus, Penn State Summer Session, Gold
  • Sunshine Barber, TEXAS Extended Campus, Meet Today’s PETEX, Silver
  • The University of Texas at Austin, TEXAS Extended Campus, Blues on the Green, Silver
  • Texas Tech University, TTU eLearning Marketing, Waco Enrollment Campaign, Bronze
  • University of Delaware, Professional & Continuing Studies, “Invest in YOU!” campaign, Gold
  • Syracuse University, University College, Fall 2017 Campaign, Silver
  • University of Denver, University College, Impact Your World Campaign, Gold
  • University of Maine, Division of Lifelong Learning, Summer University 2017, Bronze
  • University of Maine, Division of Lifelong Learning, Think 30, Bronze
  • University of Nebraska, High School, 2017 UNHS Summer School Campaign “Keep Moving Forward”, Gold
  • University of Pennsylvania, College of Liberal and Professional Studies, “I am the Master of” Campaign, Gold
  • University of New Mexico, UNM Continuing Education, Summer 2017 Youth Campaign, Gold
  • Utah State University, Student Marketing & Communications, USU “I Will” Campaign, Gold
  • University of Wisconsin-Extension, Division of Continuing Education, Outreach and E-Learning, University of Wisconsin Sustainable Management Summer Scholarship Campaign, Gold
  • Worcester Polytechnic Institute, Corporate & Professional Education, NFPA Fiyah Campaign, Gold
  • Worcester Polytechnic Institute, Corporate & Professional Education, WPI Biomanufacturing Symposium, Silver

 

Most Improved

  • California State University, Northridge, Tseng College, Program brochures, Silver
  • Georgetown University School of Continuing Studies, Marketing, SCS Website, Silver
  • Georgia Institute of Technology, Professional Education, Georgia Tech Professional Education 2016 Brochure (Most Improved), Gold
  • Iowa State University, Brenton Center for Agricultural Instruction and Technology Transfer, Iowa State University AgOnline website redesign, Silver
  • Johnson & Wales University College of Online Education, , jwu.edu, Gold
  • Kansas State University Global Campus, Marketing and Communication Services, Professional MBA Postcard, Silver
  • Kennesaw State University, College of Continuing and Professional Education, Summer University Banners, Silver
  • Marylhurst University, Marketing and Communications, University Website, Silver
  • Oregon State University, Extended Campus, Course demo and online learning showcase page, Gold
  • Rice University, Susanne M. Glasscock School of Continuing Studies, Glasscock School of Continuing Studies Website, Silver
  • Rice University, Susanne M. Glasscock School of Continuing Studies, Glasscock School of Continuing Studies Facebook Account, Silver
  • Texas Tech University, TTU eLearning Marketing, eLearning Newsletter, Silver
  • Texas Tech University, TTU eLearning Marketing, TTUISD Instagram, Silver
  • Texas Tech University, eLearning Marketing, TTU eLearning Website Redesign, Silver
  • University of Southern Indiana, Outreach and Engagement, Lifelong Learning Web Content Overhaul, Bronze
  • University of Wisconsin-Extension, Division of Continuing Education, Outreach and E-Learning, University of Wisconsin Collaborative Degree “Experience UW” Content, Silver
  • Amanda Brock, Extended Education – Marketing, Flyer to Brochure, Silver
  • Western Washington University, Extended Education, EE Drupal Website, Gold
  • Worcester Polytechnic Institute, Corporate & Professional Education, Transition from Hubspot, Silver
  • York University, Osgoode Professional Development, Osgoode Professional Developement – Creative Redesign, Silver

 

Strategic Recruitment Marketing Plan

  • Georgia Institute of Technology, Georgia Tech Professional Education, Investing in the Next: GTPE Millennial Engagement Campaign, Bronze
  • Georgia Institute of Technology, Professional Education, A Promotional Plan for the History Books: Changing careers and the safety industry in only three months with the Professional Master’s Degree in Occupational Safety and Health, Gold
  • Kansas State University Global Campus, Marketing and Communication Services, Academic Chairpersons Conference, Bronze
  • Kennesaw State University, College of Continuing and Professional Education, January 2017 Open House, Silver
  • The New School, Open Campus, Open Campus Brand Launch Integrated Marketing Plan, Silver
  • University of British Columbia, Extended Learning, UBC Master of Data Science, Gold
  • University of Nebraska, University of Nebraska Online, Strategic Recruitment Marketing Plan: Online RN to BSN Campaign, Bronze
  • University of Pennsylvania, College of Liberal and Professional Studies, Master of Behavioral and Decision Sciences, Silver

 

 

Interactive Media

Website

  • Colorado State University-Global Campus, Marketing, edu, Bronze
  • Georgetown University School of Continuing Studies, Marketing, SCS Website, Silver
  • Rice University, Susanne M. Glasscock School of Continuing Studies, Glasscock School of Continuing Studies Website, Bronze
  • The New School, Open Campus, Open Campus Website, Silver
  • University of Washington Continuum College, Continuum College, Continuum College Website, Bronze

E-communication

  • California State University, Northridge, Tseng College, College of Arts, Media, and Communications e-brochure, Bronze
  • Johns Hopkins Engineering, Marketing, Communications, and Recruitment, Megabytes, Bronze
  • Northwestern University, School of Professional Studies, Public Policy and Administration Email, Bronze
  • Oregon State University, Extended Campus, Ecampus email design and content overhaul, Silver
  • University of Southern Indiana, Outreach and Engagement, Lifelong Learning Email Marketing, Bronze

Streaming/On-Demand Content

  • California State University, Northridge, Tseng College, Assistive Technology Studies and Human Services program video, Bronze
  • Colorado State University, CSU Online – Division of Continuing Education, Video – What Are Digital Badges?, Bronze
  • Colorado State University, CSU Online, Student Testimonial Video – Human Development and Family Studies, Gold
  • Columbia University, School of Social Work, Live Online Events at Columbia University School of Social Work, Silver
  • Georgetown University School of Continuing Studies, Marketing, In Focus Videos, Silver
  • Johns Hopkins Engineering, Marketing, Communications, and Recruitment, Online Courses at Johns Hopkins Engineering, Silver
  • Johnson & Wales University College of Online Education, Inner Monologue & Twinkle, Silver
  • Kansas State University Global Campus, Marketing and Communication Services, Jump Start Videos, Silver
  • Kennesaw State University, College of Continuing and Professional Education, Board of Regents Video, Bronze
  • Kennesaw State University, College of Continuing and Professional Education, Culinary Apprenticeship Certificate Commercial, Silver
  • Northwestern University, School of Professional Studies, Chris Rinere, Master of Science in Information Design and Strategy, Bronze
  • Oregon State University, Extended Campus, Caring for others, Gold
  • Oregon State University, Extended Campus, Oregon State helps military students achieve their education goals, Gold
  • The University of Texas at Austin, TEXAS Extended Campus, Paralegal Certificate Program Video, Gold
  • UCI, Division of Continuing Education, Paralegal Social Media Video Ads, Bronze
  • University of California Irvine, Division of Continuing Education, Human Condition, Bronze
  • University of California Irvine, Division of Continuing Education, UCI+One, Silver
  • University of California Irvine, Department of Continuing Education, Certificate Testimonials, Gold
  • University of Denver, University College, The University College Advantage Video Series, Bronze
  • University of Nebraska, University of Nebraska Online, Stakeholder Video, Gold
  • Washington State University, Global Campus, Sneak Peek: Kettlebells 101, Bronze
  • StreWashington State University, Global Campus, Sneak Peek: Early FAFSA, Bronze
  • Washington State University, Global Campus, Sneak Peek: Backpacking 101, Gold
  • York University, School of Continuing Studies, Cyber Security Program: Promotional Video, Silver

Online Display Ads

  • Bridgewater State University, College of Continuing Studies, Move Forward in Life (digital ad), Silver
  • Kansas State University Global Campus, Marketing and Communication Services, PMBA Kansas City Big 12 Tournament Ads, Bronze
  • Kennesaw State University, College of Continuing and Professional Education, Culinary Apprenticeship Certificate Online Ads, Silver

Mobile Marketing

  • Texas Tech University, TTU eLearning Marketing, TTU at Junction Instagram, Bronze

Interactive Media Campaign

  • Georgetown University School of Continuing Studies, Marketing, What is an MPS? Campaign, Silver
  • Georgia Institute of Technology, Client Marketing, Phased Array Antenna Engineering NEW Certificate Launch Campaign, Silver
  • Johns Hopkins Engineering, Marketing, Communications, and Recruitment, FY17 EP Recruitment Campaign, Gold
  • Oregon State University, Extended Campus, Little gnome facts about summer, Silver
  • Regis University, , Tap Into Regis, Silver
  • Ryerson University, The G. Raymond Chang School of Continuing Education, The Chang School Advertising Campaign – Meets, Silver
  • University of Pennsylvania, College of Liberal and Professional Studies, College of Liberal and Professional Studies LinkedIn Campaign, Silver

Miscellaneous Interactive Media

  • Georgia Tech Professional Education, GTPE Marketing & Communications, Georgia Tech Online Landing Page, Gold
  • Johnson & Wales University College of Online Education, , Blog – Martini, Bronze
  • Kansas State University, Global Campus, Proactive Chat, Bronze
  • Michigan State University, Executive MBA, 2016-17 EMBA Landing Pages, Silver
  • Oregon State University, Extended Campus, Online undergraduate degree comparison, Bronze
  • Texas Tech University, TTU eLearning Marketing, Texas Home School Coalition Landing Page, Bronze
  • Texas Tech University, TTU eLearning Marketing, TTU Online Student Collage, Bronze
  • Texas Tech University, TTU eLearning Marketing, TTU Worldwide eLearning Giveaway, Bronze
  • Texas Tech University, TTU eLearning Marketing, Winter Break for Online Students, Bronze
  • Texas Tech University, TTU eLearning Marketing, TTUISD Is For Young Students Too, Bronze
  • Texas Tech University, TTU eLearning Marketing, Global Educational Community, Bronze
  • Texas Tech University, TTU eLearning Marketing, TTUISD Military Families, Gold
  • Texas Tech University, TTU eLearning Marketing, Fredericksburg Regional Teaching Site Ticket Giveaway, Silver
  • Texas Tech University, TTU eLearning Marketing, TTUISD Adult Students, Silver
  • University of Pennsylvania, College of Liberal and Professional Studies, College of Liberal and Professional Studies Program Videos, Silver

 

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UPCEA is the leading association for professional, continuing, and online education. Founded in 1915, UPCEA now serves the leading public and private colleges and universities in North America. The association supports its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA builds greater awareness of the vital link between adult learners and public policy issues. Learn more at upcea.edu.

CONTACT: 

Molly Nelson, UPCEA Director of Communications and Marketing, 202.659.3130, mnelson@upcea.edu