The Pulse of Higher Ed

Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

An Early Outlook of a Millennial-led Economy in 2030

Rather than rely on what Hollywood’s vision for the what the future could be, UPCEA interviewed 21 innovation leaders in U.S. cities and 14 Millennial leaders, many of whom are CEOs, business owners and community leaders.  Hollywood portrays many scenarios, ranging from a technology-driven culture in Minority Report to the pandemonium of Mad Max to the class societies of The Hunger Games.  Millennial and innovation leaders suggest otherwise, at least in the short-run of 2030.  Many believe that our society will change dramatically through the adoption of many technologies and the evolution of Generation Z and Millennials in the workforce, the core of which will be Millennials taking the leadership reigns as we ride into the next decade. 

Innovation and Millennial leaders have told us that automation, artificial intelligence (AI), self-driving cars, improved transportation and advancements in energy and healthcare are certainties in a new economy.  These advancements will offer new educational opportunities for institutions of higher education, private providers of training or the employer itself.  Higher education has choices to make regarding what they want to do … maintain the bread and butter of the degree in the new economy knowing that it potentially could be a smaller piece of the educational pie or by deepening its reach and portfolio through other credentials, such as certificates or badges. 

Chart: The fertility rate hit a historic low in 2018In 2030, there will be fewer college-age students, as older Millennials delayed having children, waiting into their 30s and 40s.  This coupled with many college-aged young adults sitting on the sidelines contemplating college, high tuition and college loan debt; will create new economic pressures for institutions of higher education and potentially drive more colleges and universities to produce new educational products and services.   

Looking at the workforce in 2030 shows that it is likely to be roughly two-thirds Millennial (70 million+) or Generation Z (40 million).  In 2030, Millennials will be 35 to 49 years old.  They will be entrenched managers.  Generation X will be senior leaders and will be 50 to 65 years of age and will represent about 45 million workers in the U.S.  About 15 million Boomers will still be actively employed, but will lose influence in the new economy decision-making.

A Millennial-led economy will most likely be balanced by the level-headedness of Generation X, but tap into the information smarts of Generation Z.  Generation Z will be advocates for greater adoption of newer technologies and align in support of Millennial principles.  However, the Millennial will be the heart of the new economy, burnishing both the numbers and economic power to quickly challenge the legacies of Boomer processes and infrastructures.  Millennials, while the pure digital natives of Generation Z, will have the level of technical abilities needed to guide others through significant economic and societal upheaval.  They also have a global perspective with a greater appreciation for diversity, making them the perfect boundary spanners in a multi-generational workforce. Chart: The Workforce in 2030

Change is inevitable.  Unless the Mad Max scenario plays out, there will be many industries experiencing major change over the next decade.  However, with change comes great opportunity for higher education.  Higher education will need to:

  • Evaluate existing degrees for relevancy in the future economy. Progressive institutions will revise and improve their degrees for greater alignment.

  • Develop new degrees for the new economy. These new degrees will need to have shelf-life, but also need faster approval processes.  Should the higher education institution deem that the existing process for approval stay the same with great scrutiny, they run the risk of being outflanked by more nimble colleges or universities or opportunistic private providers.

On the Role of Higher Education:

“It needs to speed up, we’re all impatient.  There’s a lot of fluff that people are required to pay for and that puts people in debt.  I think the high schools need to do a better job preparing students for careers to know what they want to study rather than college becoming a very expensive career exploration process.  When I look at what gets in the way of speeding up the delivery of credentials through higher education, it’s usually accreditation.  Accreditation has kind of kept them in that flow of, “You need to take all of these classes and this is precisely what the classes need to look like”.  Colleges and universities who have the will to offer micro-credentials.” – Millennial Workforce Leader, Utah

  • Develop new program credentials for industries and employers not fitting the degree-based model. There will be many educational needs that will not require the rigor and credential of a full degree.  Certificates and badges could provide the upskilling and reskilling needs of employers in rapidly changing industries.  In addition to programming developed to address the new products and services of a future economy, new programs could also be developed as a result of workforce changes, such as how the new workforce will function.  New issues will develop from a workforce that is more diverse, global, generational and technically different and dispersed geographically.
    • New leadership programs will need to be developed to address the unique and special qualities of emerging Generation Z employees.
    • Proactive management and varied communications programs will be developed to address a more diverse workforce, such as a hypothetical scenario of a 23 year-old female graphic designer working in Burlington, Vermont on a videoconference call with a 72 year-old male engineer located in Abilene, Texas, both of whom are being managed by a 45 year-old transgender product manager working overseas.

    • Programs designed to better manage a dispersed and time-flexing workforce may also arise, as Millennials and Generation Z may flex their work schedules to more personally-productive hours, while acknowledging the need to overlap their schedules with traditional 9-to-5’ers.

On the Changing Workforce:

“Because things are getting so digital, we have to communicate with people and people barely even use the phone anymore at this point.  It’s texting, it’s email, so I think that communication is a big thing and being able to keep those alive because there are going to have to be face to face interactions, there’s going to be interactions via Skype or whatever kind of video medium and on the phone.  So, communication needs to be big, especially if you’re not sitting next to these people anymore.  You can’t just get up and go to someone’s office and ask them a question.” – Millennial Talent Retention Executive, Connecticut

  • Revise existing programs to better meet the needs of employers. In earlier blogs, I identified that many employers want graduates that are better communicators and critical thinkers.  Re-aligning the liberal arts degree and adding other credentials and badges to it could improve its value in the new economy.

A Millennial-led economy and society in the U.S. may even have a Millennial president that stands for similar values and principles of their generation.  They may offer radical new ideas to the workplace, such as the execution of goals or the reaching of performance metrics, over the old currency of work … a forty-hour work week.  The forty-hour work week may be challenged, along with the currency of higher education … the 120-credit degree.  The role of higher education in this Millennial-led economy is TBD (to-be-determined), in that institutions can react, lead or share the stage with employers.

Learn more about UPCEA's expert consultants

Do you need help with your PCO unit or campus? We can help. Contact UPCEA Research and Consulting for a brief consult. Email [email protected] or call us at 202-659-3130.

Trusted by the nation's top colleges and universities, UPCEA Research and Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in Online and Professional Continuing education - put them to work for you!

UPCEA Research and Consulting offers a variety of custom research and consulting options through an outcomes-focused pricing model. Find the option(s) that best suit your institution.

Learn more about UPCEA Research & Consulting


The UPCEA Difference

Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.

Cost Effectiveness: As a nonprofit, member-serving organization, we provide unmatched value, allowing you to maximize limited research and consulting budgets.

Action in Motion: Our cadre of experienced, skilled authorities and expert practitioners propels you forward, translating research and consulting into impactful implementation, a distinctive hallmark of UPCEA. Our team of current and former institutional leaders will support you, turning research and consulting into action.

Mission Alignment: Like you, our mission is to enhance and expand educational opportunities and outcomes for adult and other non-traditional learners. We share your values and work in partnership with you to advance access and excellence in education.

Other UPCEA Updates + Blogs

Best Colleges Ranking – 2025 (WalletHub)

Insights from Ray Schroeder, Senior Fellow at UPCEA – The Online and Professional Education Association and Professor Emeritus of Communication – University of Illinois Springfield Are Ivy League and other “name- brand” schools worth the high sticker price? Wise consumers of higher education should begin with the outcome. What career or job is your desired…

Read More

Motivating Students Who Have Some College but No Credential (Inside Higher Ed)

“A survey of roughly 1,000 learners with some college credits but no credential found that many of these former students distrust higher ed and question the value of a degree. The study, highlighted in a new white paper released Tuesday, was conducted by StraighterLine, an online course provider, and UPCEA, the online and professional education association.…

Read More

Stopped-out students are confident in their academic skills — but financial concerns remain (Higher Ed Dive)

“Facing the rapidly approaching demographic cliff — an expected dropoff in high school graduates starting around 2025 — many colleges are pivoting to reengaging students who attended college but left before earning a credential. Officials see significant enrollment potential among this group, as the nationwide pool of stopped-out students is large and growing. By July 2022,…

Read More

New Study Reveals Keys to Re-Engaging the 41.9 Million Americans with Some College, but No Credential

Students’ Perception of the Value of a Degree Drops 50% After Stopping Out WASHINGTON, D.C. (October 15, 2024) — StraighterLine, the leading provider of flexible, affordable post-secondary online courses and industry credentials, and UPCEA (the online and professional education association) released findings from a new study examining the motivations, challenges, and readiness of individuals with…

Read More

Collaborating for the Future: Employer Partnerships and Credential Innovation

UPCEA members are often the advocates and aggregators for credential innovation on their campuses, as those flexible learning opportunities are often noncredit or certificate-centric, and usually online, avenues pioneered by our online and professional community. To help institutions better advocate for the resources needed for a successful, holistic micro-credentialing strategy, UPCEA engaged in a grant-funded…

Read More

2024 UPCEA MEMS Award Recipients Announced

40 Recipients Chosen For Three Award Categories WASHINGTON, D.C., September 27, 2024 — UPCEA, the online and professional education association, has announced the recipients of the 2024 Excellence in Enrollment Management Award, the Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award, and the Excellence in Marketing Award.  All three awards…

Read More

The Nation's Top Universities Choose UPCEA Research and Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.