UPCEA Brand

Our brand is comprised of a few elements including:

• Our Name: UPCEA
• Our Tagline: The Online and Professional Education Association
• Our Positioning Statement: UPCEA is the online and professional education association. Our members are continuously reinventing higher education, positively impacting millions of lives. We proudly lead and support them through cutting edge research, professional development, networking and mentorship, conferences and seminars, and stakeholder advocacy. Our collaborative, entrepreneurial community brings together decision makers and influencers in education, industry, research, and policy interested in improving educational access and outcomes.
• Our key focus areas:
  • Leadership in Online Learning
  • Professional & Continuing Education
  • Alternative Credentials
  • Marketing, Enrollment & Student Success
  • Research & Consulting

Our logo consists of one version that is simply our name, UPCEA, plus two layouts that include the tagline:

Yes, our organization name is UPCEA, pronounced UP-SEE-AH. This is not an acronym. In some instances we pair the name with our tagline/positioning statement: The Online and Professional Education Association.

As we expand UPCEA’s reach to a broader community of institutions, organizations, and practitioners who can benefit from what we provide, we simplified our brand to make it easier for current and prospective members to understand the breadth of what we do and how we can help them succeed in the online and professional continuing education space.

Our name has been simplified. What was previously our acronym – UPCEA – is now our official association name. Our tagline has been differently focused to “The Online and Professional Education Association.” We have updated our positioning statement to reflect our expanding brand focus. We have also expanded our key focus areas and developed key messages around our values, focus areas and solutions that are being woven into all of our communications. Our logo design is essentially unchanged.

UPCEA (pronounced UP-SEE-AH), is no longer an acronym. UPCEA is the online and professional education association.

The letters spell our organization’s name, UPCEA (pronounced UP-SEE-AH), is no longer an acronym. UPCEA is the online and professional education association.