Leaders in Professional, Continuing and Online Education

After successfully piloting virtual ThinkTanks in 2018 with Utah State University and Oregon State University, we’re happy to announce the 2019 eDC ThinkTank Roadshow schedule. We’ve tweaked things a bit and the 2019 eDC ThinkTanks will now be free and open to all members of UPCEA! Non-members will be charged a nominal registration fee.

We hope you are as excited about the 2019 schedule as we are and will share this information with your colleagues in instructional and multimedia design! Registration for these events will open soon, so watch your email for an announcement!

  • Friday, February 8th – Penn State University – Operationalizing Innovation
  • Friday, March 22nd – Arizona State University – Elevating Instructional Design
  • Friday, May 3rd – University of Wisconsin – Faculty Professional Development
  • Friday, July 19th – UC Irvine – Creating a New Design Team: Necessities, Successes, and Pitfalls
  • Friday, October 4th – Brigham Young University – Modified Agile Development & Workflow Processes

What is a ThinkTank: Most conferences have the format of bringing people away from universities to share what they are doing…however, much is lost without seeing things in context. Ours is a “Flipped Conference Model” where we bring people to universities and show them how things work in real time. We meet the whole team, tour, and then spend time in panel discussions and Q&A to learn more. So why attend? To have a behind the scenes look at a university and meet the whole team, network with those in your similar situation and workshop best practices to bring home.

Back in the day, as the leader of an online unit, I struggled with National Distance Learning Week (NDLW). People who know me know I haven’t met a special occasion I don’t like but NDLW was always a head-scratcher for me. Maybe it’s because I associate events with in-person attendance and that’s pretty much the antithesis of online learning. Maybe it’s because I am an unreliable attendee of virtual events and I couldn’t imagine highlighting NDLW with anything other than what we see our good friends in student affairs doing (cotton candy machines and t-shirt cannons FOR THE WIN).

A few years ago our good colleague Witt Salley suggested to a group of us in the Online Administration Network that we craft a resolution and try to get our states to recognize NDLW. I managed to get that done in Kentucky in 2015. For the life of me, I cannot find evidence of this work other than the press release.

Yet there are leaders among us that are actively and consistently highlighting NDLW. I think their good work is notable and could serve as an example for the rest of us.

  • University of Illinois Springfield – Wow, their NDLW featuring UIS students that learn at a distance has a lot of nice stories. I am told they’ll be hosting a competition for their campus in honor of NDLW. I’ll be adding that link to this post!
  • Penn State  – Well, you had to know Penn State was going to do something great – they have an event and a ton of webinars! Check them out here.
  • Purdue University – Purdue Online is hosting synchronous and asynchronous events next week. You can check out their program here.
  • University of Wisconsin-Platteville – They are hosting a gala along with a Virtual Distance Dash 5k and Anti-5k. Two things…1. I don’t think we use the word gala enough. I, for one, would attend just about anything if the organizers used ‘gala’ in the event title. 2. An anti-5K? What’s that, you ask? Check out their link. Serious. Genius!
  • Our good friends at Quality Matters are hosting two workshops during NDLW on social media and teaching. You can find out more here.

Did you wait until the last minute to plan for NDLW? Did this post convince you that you should plan something? Well, Tonya Amankwatia, the Director of Instructional Innovation at Regent University shared with me some of the activities she experienced at a previous institution:

  • University portal announcement and special persistent banner—appreciation by Provost and list of activities
  • Created informational pages for faculty
  • Student videos of their favorite place to study posted online
  • Highlight collections for online learning and open up for recommendations of acquisition
  • Big cake and coffee in the PM for non-traditional learners
  • Posting and promoting USDLA’s webinars and support resources

So, my friends, on this the eve-week of National Distance Learning Week, consider how you might highlight distance or online learning at your institution. Plan something and make it part of your internal and external advocacy work (ooh, she slides in a reference to the UPCEA Hallmarks of Excellence in Online Leadership at the very end, sneaky)!

Enjoy NDLW and feel free to share your NDLW events in the comments for this post or in UPCEA’s Member Forum on my original post.

Is the degree dead, dying, or about to thrive in the new economy? Over the past two decades, higher education has adapted with online master’s and bachelor’s degrees. However, it took two decades to fully embrace the changes of the evolution of the Internet economy dovetailing into the mobile economy.  These economies changed commerce, retail, healthcare, communications, and transportation, but has education kept pace and if so, in what ways? While these economies mature, the automation economy has begun. And like the creation of online degrees, higher education needs to yet again innovate and adapt.  During the evolution of the Internet and mobile economies, some institutions laid out very specific strategies, while others “MacGyver’ed” their way through or hired third-parties to help deliver content.  Others chose to ignore the signals and some faded away.

In the automation economy, the way traditional and adult students learn will change, as will how organizations train and retain employees. How higher education responds will define their success or failure as industries respond to automation, analytics, and robotics among other technologies. Higher education strategies are dependent on understanding the balance of supply and demand for credentials.  In previous research, UPCEA and Pearson have shown that “supply” in the forms of growth in badging and alternative credentials is growing, but at a slow pace.

On the demand side, interests or preference in educational credentials beyond the degree is also growing, while traditional campus-based education has been in decline. In fact, recent UPCEA research shows that preference and adoption of alternative credentials is high while belief that the bachelors degree is in decline, a warning sign for higher education. In a 2018 UPCEA survey of over a thousand Millennial (those born between 1980 and 1996), Generation X (those born between 1965 and 1979) and Baby Boomer (those born between 1946 and 1964) managers, agreement that credentials that are not a bachelor’s degree have value differ by generation. Figure 1 shows that Millennial managers are more likely to believe that an employee can be successful with other forms of educational credentials such as an online course, Massive Open Online Course (MOOC) certificate, or educational badge.

Figure 1:  Belief that an Employee can be Successful by Generation and by Credential

Higher education leaders, faculty, and staff need to embrace the fact that an undergraduate or graduate degree is not the only (or primary) credential for success in the new economy. It also is not going to disappear, but it does need to have stronger alignment to employment and outcomes. For programs and degrees that serve the Millennial or Generation Z populations, rebuilding existing relevant degrees or revising existing degrees should be considered. The delivery and packaging of these degrees into badges and stackable certificates leading to degrees should be considered. Figure 2 shows generational differences regarding whether a person completing a badge or online course has learned something significant, with Millennials being more likely to agree with the statement.

Figure 2:  The Value of a Badge or Completing an Online Course

 

Either the degree will adapt to the new economy or the new economy will create solutions, such as employers developing their own ecosystems to include pre-employee training similar to college and post-college education to develop and retain employees, most likely in the form of training that certifies their own employees or employees within specific industries or occupations. Institutions need to re-evaluate their product lifecycles in the new economy as to whether they want to extend program or degree shelf lives through re-design and innovation, or accept the gradual declines of a mature or declining market.

Online: Trending Now #144

Have we finally arrived at a point where we can effectively teach laboratory classes online?

Recently, the University of Pennsylvania announced that they will launch a baccalaureate degree at scale online next fall. They are not the only ones to offer entire undergraduate degrees online, but they are the first from the Ivy League. There is a surfeit of master’s degrees online from a wide variety of institutions. So, why have the baccalaureates lagged behind? 

There are a number of factors. Of course the baccalaureate commonly requires 120 or more credit hours, while the master’s commonly requires 36 to 48 credit hours. The shorter degrees are easier to mount because they require fewer courses, if for no other reason. The challenges of accessing computer labs for coding and desktop software in general has been tackled by a wide array of virtual desktop solutions. However, the deeper challenge has been to find a way to effectively offer the science laboratories that are part of most general education core curricula. How can chemistry, biology, physics and related sciences be effectively offered without laboratories?

Solutions have been pursued through the use of “kitchen” labs and lab kits sent to students. These offer students the opportunity to perform non-dangerous experiments in their own homes, often using chemicals that are readily available at groceries. It can be useful, particularly for general education, non-science major students. But, there is a growing move toward alternatives that provide more realistic experiences for those who are pursuing STEM degrees. These alternatives include remote access labs and virtual labs and simulations. These can be seen as part of the continuum of advancements to provide more robust AI-enhanced, interactive resources to distant students.

Drexel’s Virtually Inspired site points to a handful of outstanding virtual labs at universities around the world. Most notable are those that use a smart phone app to conduct the experience, rather than requiring a larger machine and monitor. 

Perhaps the use of virtual labs at this point in 2018 is best as an introduction to lab work, rather than advanced experimentation as is suggested in this EdSurge article

While we may not be all of the way there in fully replicating laboratories in virtual and augmented environments, it is still impressive to view how Case Western Reserve University Medical School is implementing the hololens to augment some of their instruction and practice. 

As business and industry continue to implement virtual and augmented tools to replace “wet” labs and approaches, the move to distant virtual labs will accelerate. Stay tuned! 

Of course, I will continue to track the developments in emerging trends, technologies, pedagogies and practicesContinuing and Online Education Update blog by UPCEA. You can have the updates sent directly to your email each morning  – no advertising, no spam!

Best,

Ray Schroeder, Founding Director
National Council for Online Education

 

Southern New Hampshire University is again trying to disrupt the status quo in higher ed — this time by attempting to link middle schoolers with college degrees.

The nonprofit university, which has one of the largest online enrollments in the country, announced today that it is acquiring the nonprofit LRNG — a Chicago-based organization that helps young people find job opportunities by encouraging them to acquire digital badges on its game-based learning platform.

With LRNG, Southern New Hampshire plan to launch physical community-based learning spaces where students aged 14 to 24 can study toward free or low-cost credentials. Currently, none of the existing LRNG credentials can be counted toward a degree. But Paul LeBlanc, the university’s president, wants to change that.

[…]

Ray Schroeder, associate vice chancellor for online learning at the University of Illinois at Springfield, agreed the merger may help to “address the disconnect between degrees and jobs.” Efforts to develop a pipeline of students between school, college and work are not new, he said, adding, however, that “this is the first time that I have encountered such a relationship that reaches down to early teenagers.”

Read the full story here.

WASHINGTON, D.C., October 18, 2018 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2018 Excellence in Enrollment Management Award and the 2018 Marketing Awards.

The UPCEA Excellence in Enrollment Management Award, recognizes an outstanding professional, continuing, and/or online organization (unit or individual) that models best practices and combines process excellence with superior results. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership.

The inaugural recipient of the UPCEA Excellence in Enrollment Management Award is Danielle Henriquez of Rutgers, the State University of New Jersey, for the “Rutgers DoCS CRM – Shared Platform for Growth” award entry.

This year, UPCEA is honoring 207 recipients with Marketing Awards for their excellence in 25 awards categories across 8 divisions: Print Publications, Print Advertising, Outdoor/Exhibit Signage, Broadcast Advertising, Mixed Media Campaign, Most Improved, Strategic Recruitment Marketing Plan, and Interactive Media.

“In today’s competitive world of continuing and online education, attracting, enrolling, and retaining students requires innovation and creativity,” said Mary Angela Baker, UPCEA Awards Committee Chair. “These awards acknowledge the complexity of the work of our field’s marketers and enrollment managers, and celebrate the diversity of approaches exemplified in this year’s winning entries. Bravo to all of our award recipients!”

Award recipients will be honored at the 2018 UPCEA Marketing and Enrollment Management Seminar, on November 8 in Long Beach, Calif.

The 2018 Marketing Award recipients are:

Print Publications

Annual/Anniversary Report/Magazine

  • California State University, Los Angeles, College of Professional and Global Education, Empowerment Through Knowledge: 2016-2017 Annual Report, Gold
  • Georgetown University School of Continuing Studies, Office of the Dean, A School in Focus, Gold
  • Utah State University – SMAC, Student Marketing & Communication, 2017 USU Viewbook, Gold
  • Northwestern University School of Professional Studies, School of Professional Studies, Continuum Magazine, Silver
  • University of Delaware, Professional & Continuing Studies, 2017 Impact Report, Silver
  • University of Denver | University College, University College, Notes of Impact, Silver
  • Georgia Institute of Technology, Georgia Tech Professional Educaton, Georgia Tech Professional Education FY17 Impact Report, Bronze

Brochure/Booklet

  • California State University, Long Beach, MarCom, Corporate Education Training Programs brochure, Gold
  • California State University, Northridge, Tseng College, Elevate brochure, Gold
  • Georgetown University School of Continuing Studies, Marketing, SCS Program Snapshot Brochures, Gold
  • Purdue University Fort Wayne, Division of Continuing Studies, Graduate View Book, Gold
  • Texas Tech University, eLearning & Academic Partnerships, TTU K-12 Presentation Folder and Inserts, Gold
  • Bridgewater State University, College of Continuing Studies, TESOL Certificate Program, Silver
  • California State University, Northridge, Tseng College, Custom-Designed CSUN Programs and Services brochure, Silver
  • Georgia Institute of Technology, Georgia Tech Professional Education, Georgia Tech-Savannah Brochure, Silver
  • Kansas State University Global Campus, Global Campus, Leading the Way flyer, Silver
  • Kennesaw State University College of Continuing and Professional Education, , Branding 2.0 Brochure Series, Silver
  • Northwestern University School of Professional Studies, School of Professional Studies, Program Brochures, Silver
  • Texas Tech University, eLearning & Academic Partnerships, Texas Tech University Center at Junction/LLano River Field Station Brochures, Silver
  • University of Maine, Division of Lifelong Learning, Bachelor of University Studies Transfer Brochure, Silver
  • University of Nebraska High School, High School, 2018 UNHS Graduation Ceremony Program, Silver
  • USU – Student Marketing & Communication, USU – Student Marketing & Communication, AIS Highlights Booklet, Bronze

General catalog or tabloid, Color cover

  • Purdue University Fort Wayne, Division of Continuing Studies, Spring/Summer 2018 Catalog, Bronze

General catalog or tabloid, 4-Color

  • Georgia Tech Professional Education, Marketing & Communications, Defense Technology 2018 Course Catalog, Gold
  • Ryerson University, The G. Raymond Chang School of Continuing Education, 2017/18 Print Catalogue, Gold
  • Kennesaw State University College of Continuing and Professional Education, Course Catalog, Silver
  • University of Delaware, Professional & Continuing Studies, Fall 2018 Guide to Programs, Silver

Miscellaneous print pieces

  • Columbia University School of Professional Studies, Marketing and Communications, SPS HOLIDAY CARD – WINTER LEWISOHN ENTRYWAY, Gold
  • Northwestern University School of Professional Studies, School of Professional Studies, Welcome Packet, Gold
  • Oregon State University Ecampus, Ecampus, OSU Ecampus student mailing – tassels, Gold
  • Texas Tech University, eLearning & Academic Partnerships, TTU K-12 Webcam Cover, Gold
  • University of Nebraska Online, University of Nebraska Online, 2018 Innovation in Pedagogy & Technology Symposium Program, Gold
  • University of Richmond School of Professional & Continuing Studies, School of Professional & Continuing Studies, Spider 3D Printed USB Drive, Gold
  • University of Delaware, Professional & Continuing Studies, Teach (Virtually) Everything, Silver
  • University of Richmond School of Professional & Continuing Studies, School of Professional & Continuing Studies, Bee Student Beer Label, Silver
  • California State University, Northridge, Tseng College, Constitution day flyer, Bronze

Newsletter

  • Kennesaw State University College of Continuing and Professional Education, OLLI Newsletter – 2018 Series, Silver
  • California State University, Los Angeles, College of Professional and Global Education, College of Professional and Global Education Employee Newsletter, Bronze

Postcard

  • California State University, Los Angeles, College of Professional and Global Education, Cal State LA Downtown Recruitment Cards, Gold
  • Kennesaw State University College of Continuing and Professional Education, , Branding 2.0 Postcard Series, Gold
  • Purdue University Fort Wayne, Division of Continuing Studies, Summer: Make it Count! Postcard, Gold
  • Stanislaus State, University Extended Education, Summer Session Finish Faster Postcard, Gold
  • Stanislaus State, University Extended Education, Winter Session 2018 Postcard, Silver
  • The University of Texas at Austin, TEXAS Extended Campus, Thompson Conference Center, A Space for Every Occasion, Silver
  • Western Washington University, Extended Education, Alumni Open House Invitations, Silver
  • California State University, Northridge, Tseng College, Open University Fall 2018 postcard, Bronze
  • Northwestern University School of Professional Studies, School of Professional Studies, Northwestern Summer Writers’ Conference, Bronze
  • Stanislaus State, University Extended Education, Designing Your Tomorrow Postcard, Bronze

Poster

  • Stanislaus State, University Extended Education, Designing Your Tomorrow Poster, Gold
  • Northwestern University School of Professional Studies, School of Professional Studies, Summer Session, Silver
  • Stanislaus State, University Extended Education, Winter Session 2018 Poster, Silver
  • Columbia University School of Professional Studies, Marketing and Communications, Columbia Summer 2018 – College Walk and Campus Poster, Bronze

 

Print Advertising

Single Ad

  • Texas Tech University, eLearning & Academic Partnerships, Dance Magazine/Dance Teacher Magazine: Florencia Paez ad, Gold
  • California State University, Northridge, Tseng College, SFV Business Journal women’s council ad, Silver
  • Stanislaus State, University Extended Education, Executive MBA Magazine Ad, Silver
  • University of Nebraska Online, University of Nebraska Online, RN to BSN Print Ad, Silver
  • Stanislaus State, University Extended Education, Open University Ad, Bronze
  • Stanislaus State, University Extended Education, MBA Information Session Poster, Bronze
  • Texas Tech University, eLearning & Academic Partnerships, USA Today Special Edition: U.S. Army Corps of Engineers – Full-Page Ad, Bronze
  • The University of Melbourne, The Melbourne School of Professional and Continuing Education, Canadian Evaluation Society Single Ad, Bronze
  • University of Delaware, Professional & Continuing Studies, New Opportunities Ahead’ magazine ad, Bronze
  • Webster University, Global Marketing & Communications, Browning Hall Dedication & Academic Symposium, Bronze

Print Ad Campaign

  • Oregon State University, Extended Campus, Oregon Stater alumni magazine ads, Gold
  • Western Washington University, Extended Education, Alaska Airlines Ads, Gold
  • Kennesaw State University College of Continuing and Professional Education, Esther Romanoff Kazer Senior Literacy Program Ad Campaign, Silver
  • Oregon State University Ecampus, Ecampus, Oregon State Ecampus Chronicle ad campaign, Bronze
  • Webster University, Global Marketing & Communications, Conservatory of Theatre Arts 50th Anniversary, Bronze

 

Outdoor / Exhibit Signage

Outdoor billboard/signage

  • California State University, Northridge, Tseng College, Summer Session 2018 Kiosk, Gold
  • USU – Student Marketing & Communication, This is Our U-State Billboards, Silver

Trade show exhibit

  • Columbia University School of Professional Studies, Marketing and Communications, Columbia SPS – Idealist Grad Fairs National Sponsorship, Gold
  • University of Wisconsin-Extension, Continuing Education, Outreach & E-Learning, Marketing/Media, UW Sustainable Management Poster Presentation at NCSE Annual Conference, Gold
  • Georgetown University School of Continuing Studies, Marketing, SCS “Seek Something Greater” Pop-Up Banner, Silver
  • The University of Melbourne, Melbourne School of Professional and Continuing Education, WCPT Expo Rehabilitation Science and Sports Medicine programs, Bronze

Transit

  • Stanislaus State, University Extended Education, Executive MBA ACE Train, Gold
  • University of Illinois at Chicago, UIC Extended Campus, UIC Online – Beyond The Classroom, Gold
  • Northwestern University School of Professional Studies, School of Professional Studies, Directions, Silver
  • Stanislaus State, University Extended Education, Online MBA ACE Train, Silver
  • USU – Student Marketing & Communication, USU – Student Marketing & Communication, UTA Online Bus Wrap Campaign, Silver
  • Georgetown University School of Continuing Studies, Marketing, Georgetown SCS: Career Gridlock Bus Wraps, Bronze

Outdoor Campaign

  • Columbia University School of Professional Studies, Marketing and Communications, SAN FRANCISCO CAREER DESIGN LAB AWARENESS CAMPAIGN, Gold
  • University of Louisville, Online Learning, University of Louisville Winter Session, Gold
  • Stanislaus State, University Extended Education, Winter Session 2018, Silver
  • Stanislaus State, University Extended Education, Summer Session Finish Faster, Silver
  • The University of Melbourne, Melbourne School of Professional and Continuing Education, Online brand campaign, Silver
  • Penn State World Campus, Penn State World Campus, Baltimore Orioles Campaign, Bronze
  • University of Wisconsin–Madison, Division of Continuing Studies, Division of Continuing Studies, Summer Term 2018 Outdoor, Bronze

 

Broadcast Advertising

Radio

  • The G. Raymond Chang School of Continuing Education, Ryerson University, MarComm, Fall 2017 Chang School Radio Campaign – A Future That Fits, Gold

Television

  • Oregon State University Ecampus, Ecampus, Oregon State Ecampus Hulu commercial, Gold
  • USU – Student Marketing & Communication, USU – Student Marketing & Communication, USU-Online TV Spots, Bronze

 

Mixed Media Campaign

  • California State University, Los Angeles, College of Professional and Global Education, Project Management in the San Gabriel Valley, Gold
  • Kennesaw State University College of Continuing and Professional Education, Culinary Apprenticeship and Healthcare Spring Open House, Gold
  • University of Louisville, Online Learning, University of Louisville Winter Session, Gold
  • University of Richmond School of Professional & Continuing Studies, School of Professional & Continuing Studies, Political Campaign Management Professional Certificate, Gold
  • University of Wisconsin-Extension, Continuing Education, Outreach & E-Learning, Marketing, UW Health Information Management and Technology Student Story Video Campaign, Gold
  • Worcester Polytechnic Institute, Corporate & Professional Education, WiNCorps Women’s Leadership Workshop Collateral, Gold
  • College of Continuing Education at Sacramento State, Marketing-Communications, Advanced Placement Marketing Campaign, Silver
  • Kansas State University Global Campus, Global Campus, Topeka Data Analytics Campaign, Silver
  • The University of Texas at Austin, TEXAS Extended Campus, Center for Professional Education, ¿Eres bilingüe?, Silver
  • University of Nebraska High School, High School, 2018 UNHS Summer School Campaign “Soak up Some Sun & Some Credit!”, Silver
  • Wellesley College, Strategic Growth Initiatives, One Wellesley Summer Integrated Campaign, Silver
  • Western Washington University, Extended Education, Experience Western, Silver
  • Penn State World Campus, Penn State World Campus, How Online Learning Works, Bronze
  • The University of Melbourne, Melbourne School of Professional and Continuing Education, Sports Medicine 2018 campaign, Bronze
  • University of Nebraska Online, University of Nebraska Online, Library Science Campaign, Bronze

 

Most Improved

  • California State University, Northridge, Tseng College, Info session presentation, Gold
  • George Washington University, College of Professional Studies, New Website – GW College of Professional Studies, Gold
  • Johnson & Wales University College of Online Education, Enrollment Management, Twinkle and Inner Mono, Gold
  • Kansas State University Global Campus, Global Campus, AcaChair Registration Email, Gold
  • Purdue University Fort Wayne, Division of Continuing Studies, Master of Science in Organizational Leadership Information Packet, Gold
  • Texas Tech University, eLearning & Academic Partnerships, TTU K-12 Website Redesign, Gold
  • Texas Tech University, eLearning & Academic Partnerships | Marketing, eLearning Facebook ad, Gold
  • The University of Melbourne, Melbourne School of Professional and Continuing Education, Master of Ageing creative concept, Gold
  • UCLA Extension, Student And Alumni Services, Scaling Career Services Marketing, Gold
  • University of Denver | University College, University College, University College Website Before and After, Gold
  • University of Nebraska High School, High School, UNHS New Website, Gold
  • University of Wisconsin-Extension, Continuing Education, Outreach & E-Learning, UW HELP, UW HELP website redesign, Gold
  • Wellesley College, Strategic Growth Initiatives, One Wellesley Summer – Building A Brand Foundation, Gold
  • College of Continuing Education at Sacramento State, Marketing-Communications, College of Continuing Education 2018 Pull-Up Banners, Silver
  • Georgetown University School of Continuing Studies, Marketing, SCS Program Snapshot Brochures, Silver
  • Georgetown University School of Continuing Studies, Marketing, Summer Programs for High School Students and Summer Sessions Microsites, Silver
  • Indiana University, Office of Online Education, IU Online Landing Pages, Silver
  • Oregon State University Ecampus, Ecampus, Ecampus Research Unit website redesign, Silver
  • University of Delaware, Professional & Continuing Studies, Osher Lifelong Learning Institute website rebuild, Silver
  • University of Wisconsin–Madison, Division of Continuing Studies, Division of Continuing Studies, New DCS Website, Silver
  • Western Washington University – Extended Education, Extended Education, Facing the Future Rebrand, Silver
  • University of Wisconsin-Extension, Continuing Education, Outreach & E-Learning, Marketing, UW Sustainable Management Facebook Strategy, Bronze
  • Western Washington University, Extended Education, OC/WWU Partnership Ad, Bronze

 

Strategic Recruitment Marketing Plan

  • California State University, Long Beach, MarCom, Bachelor of Arts in Liberal Arts Degree Completion Program, Gold
  • Columbia University School of Professional Studies, Marketing and Communications, COLUMBIA SPS – HIGH SCHOOL SUMMER PROGRAMS, Gold
  • Sacramento State, College of Continuing Education, Arts & Letters Degree Completion Marketing Plan, Gold
  • University of British Columbia, Extended Learning, UBC Future Global Leaders, Gold
  • Columbia University School of Professional Studies, Marketing and Communications, SPS Success Stories, Silver
  • The University of Melbourne, Melbourne School of Professional and Continuing Education, Positioning campaign, Silver
  • University of Nebraska Online, University of Nebraska Online, Low-Cost Content Strategy, Silver
  • University of Richmond School of Professional & Continuing Studies, School of Professional & Continuing Studies, Political Campaign Management Professional Certificate, Silver
  • Kennesaw State University College of Continuing and Professional Education, Culinary Apprenticeship and Healthcare Spring Open House, Bronze
  • University of Wisconsin-Extension, Continuing Education, Outreach & E-Learning, Marketing, University of Wisconsin Applied Computing Launch Plan and Content Strategy, Bronze

 

Interactive Media

E-communication

  • Georgia Tech Professional Education, Marketing & Communications, Achieving the 3Rs of a Connected Content Strategy – Reputation, Relationships and Revenue, Gold
  • Johnson & Wales University College of Online Education, Enrollment Management, What Can You Do With A Hospitality Degree, Gold
  • Texas Tech University, eLearning & Academic Partnerships, TTU K-12 “Wherever You Are” Newsletter, Gold
  • Western Washington University, Extended Education, The Extended Forecast – Electronic Look Book, Gold
  • California State University, Northridge, Tseng College, IPP newsletter, Silver
  • Kansas State University Global Campus, Global Campus, WorldWide Wildcats e-newsletter, Silver
  • Kennesaw State University College of Continuing and Professional Education, Email Marketing, Silver
  • Texas Tech University, eLearning & Academic Partnerships, UPCEA Super 2018 Mid-Atlantic and South Regional Conference artwork, Silver
  • Worcester Polytechnic Institute, Corporate & Professional Education, Panorama Digital Magazine, Silver
  • Boston University Metropolitan College, Marketing & Communications, Programmatic E-newsletter Campaign, Bronze

Interactive Media Campaign

  • Georgetown University School of Continuing Studies, Marketing, SCS Brand Awareness Social Media GIF Campaign, Gold
  • Ryerson University, The G. Raymond Chang School of Continuing Education, Fall 2018 Chang School Digital Campaign – A Future That Fits, Gold
  • Texas Tech University, eLearning & Academic Partnerships, Waco Interactive Media Campaign, Gold
  • University of Missouri, Mizzou Online, Online Finance Program Launch Campaign, Gold
  • Georgia Tech Professional Education, Client Marketing, Become mission-ready and command action with Georgia Tech, Silver
  • USU – Student Marketing & Communication, USU – Student Marketing & Communication, Online MBA Campaign, Silver
  • Boston University Metropolitan College, Marketing & Communications, Health Communication Program 10 Year Event Social Media Campaign, Bronze
  • Georgia Tech Professional Education, Marketing & Communications, Beating the Odds – The MS Analytics Bracket Challenge, Bronze
  • University College of Syracuse University, Marketing and Communications, University College – 100th anniversary, Bronze

Miscellaneous Interactive Media

  • Columbia University School of Professional Studies, Marketing and Communications, HBCU FELLOWSHIP LANDING PAGE, Gold
  • Georgetown University School of Continuing Studies, Marketing, SCS Brand Awareness Social Media GIF Campaign, Gold
  • University of Wisconsin–Madison, Division of Continuing Studies, Division of Continuing Studies, Big Data Quiz, Gold
  • Webster University, Global Marketing & Communications, webster.edu, Gold
  • Worcester Polytechnic Institute, Corporate & Professional Ed, Chronoportation April Fool’s Day Prank, Silver
  • Kennesaw State University College of Continuing and Professional Education, Educational Videos: Social Media Marketing, AutoCAD, Paralegal Certificate, Bronze
  • Purdue University Fort Wayne, Division of Continuing Studies, Proximity Beacon Marketing, Bronze

Mobile Marketing

  • Johnson & Wales University College of Online Education, Enrollment Management, Sticky Button Mobile Test, Silver

Online display ads

  • Georgia Tech Professional Education, Professional Education, Flash From the Past! How Nostalgia-Driven Social Ads Connected Alumni With Lifelong Learning, Gold
  • Sacramento State, Marketing Communications, Arts & Letters Degree Completion Digital Ads, Silver
  • California State University, Stanislaus, University Extended Education, MBA Google Ads, Bronze
  • Johnson & Wales University College of Online Education, Enrollment Management, Start Date Ads, Bronze
  • Johnson & Wales University College of Online Education, Enrollment Management, MBA Course Highlight Ad, Bronze
  • Stanislaus State, University Extended Education, Online RN-BSN Nurses Voice Ad, Bronze
  • Stanislaus State, University Extended Education, Online RN-BSN Google Ads, Bronze
  • Texas Tech University, eLearning & Academic Partnerships, TTU K-12 Google ad, Bronze

Streaming/On-demand Content

  • Johnson & Wales University College of Online Education, Enrollment Management, Twinkle and Inner Monologue, Gold
  • Oregon State University Ecampus, Ecampus, OSU Ecampus innovation video, Gold
  • Texas Tech University, eLearning & Academic Partnerships, Viticulture and Enology video series, Gold
  • University of California Irvine, Division of Continuing Education, Why Choose UCI?, Gold
  • University of Colorado Boulder Division of Continuing Education, Division of Continuing Education, Own Your Journey Video Campaign, Gold
  • University of Missouri, Mizzou Online, News Release Video: Master of Veterinary Public Health, Gold
  • Boston University, Marketing & Communications, Boston University Summer Term Summer Study Internship Program—Student Experience, Silver
  • Bridgewater State University, College of Continuing Studies, Love Summer @ BSU (video), Silver
  • Georgetown University School of Continuing Studies, Marketing, “How To” Professional Development Videos, Silver
  • Kansas State University Global Campus, Global Campus, Student success story series, Silver
  • Kennesaw State University College of Continuing and Professional Education, Videos: Graduation Live Stream, Social Media Student Feature, Catalog Shoots and Reveals, Silver
  • Northwestern University School of Professional Studies, School of Professional Studies, Northwestern SPS Undergraduate Programs, Silver
  • Oregon State University Ecampus, Ecampus, OSU Ecampus Patric Papabathini video, Silver
  • Stanislaus State, University Extended Education, Executive MBA Video, Silver
  • Truman State University, Institute for Academic Outreach, Summer is Coming, Silver
  • University of California Irvine, Division of Continuing Education, It’s All Here, Silver
  • University of California Irvine, Division of Continuing Education, What Does It Take?, Silver
  • University of Denver | University College, University College, University College Alumni and Student Stories, Silver
  • Washington State University, Global Campus, Sneak Peek: Warm Up Like a Champ, Silver
  • Worcester Polytechnic Institute, Corporate & Professional Education, “Gift-Giving With Engineers” Holiday Video, Silver
  • Georgetown University School of Continuing Studies, Office of the Dean, A History of Georgetown University School of Continuing Studies, Bronze
  • Northwestern University School of Professional Studies, School of Professional Studies, Santiago Ernesto Castrillon, MA in Public Policy and Administration, Bronze
  • Texas Tech University, eLearning & Academic Partnerships, TTU K-12 promotional video – Presley Duyck, Bronze
  • University of California, Irvine Division of Continuing Education, Marketing, tv Influencer Marketing Campaign, Bronze
  • University of Nebraska High School, High School, Why Choose UNHS? Staff Perspective Video, Bronze

Website

  • CSU Bakersfield, Extended Education, New Extended Education Website, Gold
  • Indiana University Online & Ranku, How Indiana University Online Tripled Applications by Leveraging a Powerful Platform, Gold
  • Oregon State University Ecampus, Ecampus, Oregon State Ecampus program microsites, Gold
  • University of Denver | University College, University College, University College Website, Gold
  • Columbia University School of Professional Studies, Marketing and Communications, Columbia Summer 2018 Website, Silver
  • Georgetown University School of Continuing Studies, Marketing, Summer Programs for High School Students and Summer Sessions Microsites, Silver
  • UCLA Extension, Student And Alumni Services, UCLA Extension Career Services Marketing Website, Silver
  • UMass Amherst, Continuing & Professional Education, UMass CPE Website, Silver
  • Utah State University – Student Marketing & Communication, USU – Student Marketing & Communication, USU Admissions Website, Silver
  • University of Wisconsin–Madison, Division of Continuing Studies, Division of Continuing Studies, DCS Website, Bronze

 

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UPCEA is the leading association for professional, continuing, and online education. Founded in 1915, UPCEA now serves the leading public and private colleges and universities in North America. The association supports its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA builds greater awareness of the vital link between adult learners and public policy issues. Learn more at upcea.edu.

 

CONTACT:

Molly Nelson, UPCEA Vice President of Communications and Marketing, 202.659.3130, mnelson@upcea.edu

 

Some skills are considered too “small” or specific to become a degree program and aren’t often listed on a student’s academic transcript. Yet, it’s a collection of these very skills that employers know are a big deal in the rapidly-changing 21st century workforce.

This is where badges come in. These digital icons represent achievements or skills in a certain area or subject matter. A form of ‘micro-credentialing,’ badges allow students to break down their educational experience – competency by competency – and tell the complete story of their educational journey to potential employers.

Today, badges are a rising trend in the rapidly changing world of higher education. In fact, according to a 2016 survey by the University Professional and Continuing Education Association, one in five colleges has issued a digital badge.

Read the full story here.

Following their request for input on a wide-ranging set of topics to be placed into a single negotiated rulemaking session, the Department has formally announced their intent to hold sessions in January, February, and March related to these issues. The department has decided to split this rulemaking session into one main committee regarding “Accreditation and Innovation”, and three topic-based subcommittees: the Distance Learning and Educational Innovation Subcommittee; the Faith-Based Entities Subcommittee; and the TEACH Grants Subcommittee. Individuals are encouraged to submit their nominations for negotiators no later than November 15th to negregnominations@ed.gov.

Click here for more information.

Dr. Wayne Smutz, Dean of Continuing Education and Extension at the University of California, Los Angeles, has announced that he is retiring effective October 31, 2018.

Smutz has served as the Dean of Continuing Education and UCLA Extension since October 2013. UCLA Extension is the continuing education division of the University of California, Los Angeles. Courses range from business, arts, engineering, and IT to entertainment studies, public policy, public health, the humanities, and more. Each year, nearly 2,000 UCLA Extension students graduate from more than 170 certificate programs.

With over 38,000 students, UCLA Extension offers more than 5,000 classes and programs per year. UCLA Extension serves the professional development, continuing education, and personal enrichment needs of alumni and professionals and the employees of public and private companies in Los Angeles, the U.S. as well as internationally. As Dean, Smutz led the academic, financial, and operational efforts of this self-supporting enterprise, which delivers programs via face-to-face, online, and hybrid methodologies.

Prior to joining UCLA in 2013, Smutz spent more than 30 years at Penn State Outreach in a variety of roles, most recently as Executive Director of the World Campus. Smutz’s involvement with UPCEA spanned the association, and he most recently served as the association’s 2017-18 President.

A native Californian, Smutz is a Phi Beta Kappa graduate with a BA in History from the University of California at Berkeley, and the recipient of an MA in political science, along with a Ph.D. in higher education, both from Penn State.

Read more here.

According to data from the National Student Clearinghouse, colleges and universities have seen more than six years (or twelve periods) of enrollment decline nationally. Further confirming this are findings from the WCET/Babson study that shows that traditional classroom enrollments have been in decline, to the extent of a decline of over a million enrollments between 2012 and 2016. With enrollments shifting toward online degrees, massive open online courses (MOOCs) and alternative credentials, colleges and universities need to improve their enrollment streams and student supply chains. With impending competition likely to increase in the near future, close partnerships between colleges and universities with outside providers may prove to be critical, especially in the advancement of alternative credentials and MOOC development. However, higher education’s views or strategies toward the nurturing of partnerships may be inconsistent, one-sided, tactical or highly-political. While the figure below shows a relatively high percentage of institutions in communication with outside stakeholders, the quality or depth of the relationship is of question.

The most effective partnerships create mutually beneficial outcomes. Recent partnerships between Georgia Tech and AT&T in the development of a massive open online course (MOOC) master’s degree in computer science, Trilogy Education and Rutgers University partnering on coding bootcamps and Arizona State University with Starbucks allow for a shorter development time, creating more customized education, addressing employment shortages or using education to retain and grow employees. 

A recent joint study by UPCEA and Blackboard shows that not all professional, continuing or online education units or types of institutions place equal importance on partnerships or show the same urgency. Community colleges have suffered over the past decade with maintaining consistent enrollments. Most likely, as a result, they see partnerships as critical to their survival.

Creating non-degree programs with the highest reward while minimizing risk is highly dependent on being close to the decision-maker or end-user/student. Mass marketing or targeted digital marketing could be a method to reach them and promote programs and market research as a tool to understand programmatic and delivery preferences. However, strong partnership efforts, such as highly representative advisory boards and focused communications, can accelerate program development, as well as provide a more direct path to enrollments and revenue. Further complicating relationship and partner development is the persona or demographic of the decision-maker. UPCEA recently surveyed over a thousand Boomer, Generation X and Millennial managers. The research suggests different values and perceptions toward college and universities in providing alternative credentialing. The research also showed that Millennial managers seek many information channels in assessing training and education needs for their companies, which implies generational differences in partnership development and assessment.