Leaders in Professional, Continuing and Online Education

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UPCEA Member Analytics: Managing a Marketing Infrastructure

No longer is marketing just the development of a catalog, viewbook, brochure or billboard. It now includes marketing strategy and customer engagement as well as brand management.  In an evolving economy fueled by data analytics, making wise marketing resource and infrastructure decisions is critical.  Earlier analyses have shown that there has been a clear shift…
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Micro-Mobility, E-Scooters and Implications for Higher Education

If young Millennials and Gen Z’ers continue to disrupt through greater adoption of other modes of transportation in the sharing economy and advancements in driver-assisted and self-driving vehicles continue, expect our cities to start to transform. With less disposable income than previous generations, a heighten consciousness toward the environment and disinclination to purchase big ticket…
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Generational Politics and the New 4th Edition of ‘An Insider’s Guide to Generation Z’

Generation Z is amazing and not annoying; social and not selfish; inclusive and not isolated; informed and not ignorant. They are resourceful individuals and savvy, informed consumers. They are far different from the often-misunderstood Millennial, yet are often classified similarly.  Generation Z is gaining a lot of attention, yet they remain a mystery to many.…
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Cannabis: The New Root and Stem of Higher Education

Given the domestic and global trend towards medicinal and/or recreational cannabis legalization and the multitude of businesses those laws will create, U.S. universities should consider preparing their students for emerging jobs in this growing market. The industry has expanded far beyond smoking cannabis products, especially because that is not how the future average user of…
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The Rise of a New Entertainment Category: Esports

As I deepen my liberal arts side by reading Ernest Cline’s novel Ready Player One, it caused me to flashback to my 70s and 80s childhood of videogaming and skateboarding. It also piqued my interest in exploring the impact of today’s esports world and trends in the gaming community. In professional, continuing, and online (PCO)…
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The Building Blocks of Higher Education’s Future: Blockchain

Are you reading the blogs on technology by Ray Schroeder, Director of UPCEA’s National Council for Online Education?  When he’s not talking about augmented reality or robotics, he’s talking about blockchain.  Are you at an awkward mixer and everyone is talking about blockchain?  You’re not alone.  It’s a simple, but challenging concept that is coming. …
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Get Involved with UPCEA

Professional development isn't just about attending sessions. Get involved with UPCEA to meet members from other institutions, share the great work your institution is doing, and hone your own skills. From submitting a session proposal for a conference or an article for a publication to serving as a volunteer on a conference planning committee, there are as many ways to engage with us!

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Awards of Excellence

Since 1953, UPCEA has recognized its members' outstanding contributions to the Association and the field, as well as their achievements in innovative programming, marketing and promotion, community development and services, research and publications, and many other areas.