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A Simple “Observation” on Trend Watching and Intelligence Gathering

In a growth market, such as online education in the late 1990s and start of millennium, producing products and services is relatively easy or carries with it less risk, as growing market share is the goal rather than stealing share from competitors. Having good intelligence and market research was a luxury back then…to move more…
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The Clock is Ticking…Strategic Recommendations for Higher Education in 2019

The end of 2018 marked a challenging year for institutions of higher education, although the warning signs of declining enrollments and increased competition have been very visible over the past five years or more. For many institutions, there seems to be little sense of urgency to re-think educational products, institutional mission, or alignment to employment…
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Reflections on 2018 Predictions: Playing the Long Game

Predictions are one individual’s hunch based on the information at hand. Rarely do long-term predictions come true in just one year. Many of my 2018 predictions continue to head in the anticipated direction, some faster than others. However, what is clear is that, as happened to the music industry ten years ago, transportation (Uber, Lyft,…
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Generating So Many Leads and Losing Them in a Blink of an Eye

Higher education marketers are faced with significant challenges in attracting new adult students into their professional, continuing, and online (PCO) programs. The target market is now primarily spread across four generations of adult learners, recent Generation Z graduates (those 22 or younger) and Gen Zers not going to college, Millennials (those 23 to 37 years…
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Giving Thanks for the New Economy

With the holidays near, we need to give thanks for the many opportunities that 2019 should provide to higher education. The next few years (including 2019) bring the promise of a new and exciting economy, one based heavily on automation and efficiencies and fueled by the once-mocked Millennials (born between 1980 and 1996; now roughly…
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Exposing Generation Z and Millennials in the Enrollment Management Process

With Halloween only recently past, ghosts still are among us in society. They live among and can frequent colleges and universities, even our professional, continuing and online education units through “ghosting.” Ghosting is a term often associated with younger generations regarding relationships. However, the phrase has recently started entering the workplace with new hires not…
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Get Involved with UPCEA

Professional development isn't just about attending sessions. Get involved with UPCEA to meet members from other institutions, share the great work your institution is doing, and hone your own skills. From submitting a session proposal for a conference or an article for a publication to serving as a volunteer on a conference planning committee, there are as many ways to engage with us!

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Awards of Excellence

Since 1953, UPCEA has recognized its members' outstanding contributions to the Association and the field, as well as their achievements in innovative programming, marketing and promotion, community development and services, research and publications, and many other areas.