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A Generational Redefinition of Higher Education, Post-COVID-19

A Generational Redefinition of Higher Education, Post-COVID-19

Older Gen Zers (often called the “iGeneration”) may be a deciding factor in not only the upcoming presidential and congressional elections, but also in what higher education will look like in the future, post-COVID-19. Generation Z is typically defined as individuals born between 1995 and 2005, are roughly between 14 and 24 years of age,…
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A Short-Term Perspective on Post-COVID-19 Higher Education

A Short-Term Perspective on Post-COVID-19 Higher Education

I wrote recently about a post-COVID-19 economy and the acceleration toward a new economy or what some deem as the Fourth Industrial Revolution. In the long and short run, many industries will change dramatically including higher education. Retail and healthcare will never be the same, as they are certain to employ new technologies and processes…
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2020 UPCEA Benchmarking Research Agenda

Did you know that each year, UPCEA members receive benchmarking data from the Center for Research and Strategy, directed by Jim Fong? UPCEA benchmarking research is not just the industry standard—it is also a nonprofit service designed for institutions like yours. Look out for these forthcoming studies to benchmark your unit to others in the…
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A Glimpse into the Future Economy after the Pandemic

A Glimpse into the Future Economy after the Pandemic

COVID-19 has certainly changed our world, with more suffering yet to come. Many tragedies have reshaped society and the world economy. After the destruction and loss of life from 9/11, the financial markets and economy suffered in the short-term, but certain industries experienced longer lasting effects, primarily the airline, insurance, food and energy sectors. This…
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Creeping Out Generation Z

Creeping Out Generation Z

The next generation of adult learners, Generation Z (those currently between the ages of 13 and 23) and young Millennials (roughly 24 to 30), are very different from other generations.  They research providers more, as well as being more likely to abandon shopping carts.[i]  They get creeped out by our efforts to extract too much…
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Escaping Gilligan’s Island: Lessons for Higher Education

Escaping Gilligan’s Island: Lessons for Higher Education

As an older representative of Generation X, just six months shy of being able to say I am a Boomer, I enjoy watching classic television shows such as I Dream of Jeannie, The Brady Bunch or Gilligan’s Island. Many Millennials and certainly most Gen Z’ers are not aware of Gilligan’s Island nor should we expect…
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Get Involved with UPCEA

Professional development isn't just about attending sessions. Get involved with UPCEA to meet members from other institutions, share the great work your institution is doing, and hone your own skills. From submitting a session proposal for a conference or an article for a publication to serving as a volunteer on a conference planning committee, there are as many ways to engage with us!

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Awards of Excellence

Since 1953, UPCEA has recognized its members' outstanding contributions to the Association and the field, as well as their achievements in innovative programming, marketing and promotion, community development and services, research and publications, and many other areas.