Leaders in Professional, Continuing and Online Education

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Smart Cities and Transportation, and the Impact on Higher Education

Despite the increase in distracted drivers, the number of accidents has declined. While a number of factors may be at play, better technology and engineering are certainly having an impact. While accidents have declined, fatalities from large vehicles, vehicles to pedestrians and vehicles to pedal-pedestrians has increased. Will the self-driving vehicle help improve safety? To…
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Competent Marketing Teams in a Turbulent Economy

As a fan of Discovery Channel’s Deadliest Catch, I’ve come to relate the world of higher education with the rough waters of the Bering Sea. Enrollments can be as elusive as the prized Opilio crab. Different crab (Opilio, Alaskan King, Bairdi) react to different baits and locations, just as there are differences between Generation Z,…
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Fake Meat and an Informed Generation on Higher Education

I went out of my way to go to Burger King to try their Incredible Whopper.  It wasn’t bad, but it got me reflecting on “where did this come from and why?” After one of my presentations on Generation Z a few years ago, a higher education administrator said to me, “You can’t compare education…
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Marketers Matter More in the Dynamic World of Professional, Continuing and Online Education

Advertising and marketing should never be confused. There are many types of marketers in the workplace and hiring the wrong one or not retaining the right one impacts enrollment success. Tomorrow’s marketer needs to understand strategy, competition, metrics, customer relationship management (CRM) systems, and digital and social media and positioning. They also need to manage…
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Cybersecurity, FaceApp, and Higher Ed

I admit it. I did the FaceApp thing and I shouldn’t have been surprised that the “old me” looks a lot like my father. However, like many others, I later learned through the media that there are potential threats and concerns regarding the ownership and permissions of the app. While the developers of the app…
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Leadership at the Crossroads

The state of higher education today is new for most institutions and disruptive for many.  Having to lead through disruption can be rewarding yet risky.  Leaders may have experience in continuing and online education, as well as strong business and operational insights, but do they have good intuition into the impact of alternative credentialing and…
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Get Involved with UPCEA

Professional development isn't just about attending sessions. Get involved with UPCEA to meet members from other institutions, share the great work your institution is doing, and hone your own skills. From submitting a session proposal for a conference or an article for a publication to serving as a volunteer on a conference planning committee, there are as many ways to engage with us!

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Awards of Excellence

Since 1953, UPCEA has recognized its members' outstanding contributions to the Association and the field, as well as their achievements in innovative programming, marketing and promotion, community development and services, research and publications, and many other areas.