Does Higher Ed’s Value Proposition Resonate with Adult Learners?

Recent higher education trends have made it clear that now more than ever, colleges and universities must have successful strategies for engaging adult learners. The US birth rate has declined steadily over the past decade, leading to an inevitable reduction in traditional college enrollees aged 18 to 24. There is also an increasing number of…

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A Dozen Years of Decline

For 150 years dating back to the 1800s, college enrollment in the U.S. experienced annual growth in enrollments with only a handful of short-term drops during wars and other major societal events. That record of steady increases was disrupted a dozen years ago, by the recession of 2007 to 2009 and has never recovered. Of course, the…

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Congressional Members Request Information from Department on OPM Revenue Sharing | Policy Matters (December 2022)

Major Updates Congressional Members Request Information from Department on OPM Revenue Sharing Following previous congressional outreach on the matter, a new letter to Secretary Cardona from Senators Murray, Warren, Smith, and House members Scott and DeLauro as been issued. It highlighted again the increased pressure from congress since the Government Accountability Office (GAO) earlier this…

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UPCEA Welcomes New Board and DEI Committee Members

WASHINGTON, December 15, 2022 – UPCEA, the Washington, D.C.-based association for college and university leaders in professional, continuing, and online education, is pleased to announce the election of new officers and new directors to serve on the UPCEA Board of Directors. Elected in November, these individuals will assume their roles at the conclusion of the…

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Deconstructing ChatGPT on the Future of Continuing Education

The future has arrived in continuing education, however many have yet to realize the arrival. Released on November 30, ChatGPT and GPT-3.5 were publicly unveiled by OpenAI – a leader in generative artificial intelligence. I wondered what this release might mean for the future of continuing higher education. Of course, nothing had yet been written about the…

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UPCEA Announces Creation of Gregory Milton Memorial Scholarship

WASHINGTON, December 7, 2022 – UPCEA, the Washington, D.C.-based association for college and university leaders in professional, continuing, and online education, is honored to announce the establishment of the Gregory Milton Memorial Scholarship.  The memorial scholarship, created through a generous donation from Linda Rose, honors the life of her son, Gregory Milton, Ph.D. A longtime…

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Open the Title IV Door (Inside Higher Ed)

Student debt forgiveness—if ultimately allowed by the Supreme Court to go into effect—will not be enough to address the crisis of college affordability. For too many learners, higher education is just too costly—and risky—of an investment. Any amount of debt cancellation will mean very little without structural reforms that ensure we don’t repeat the mistakes of the…

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Making the Case: Marketing to Adult Learners with Data

With enrollments declining and as a tight labor market reaches record-low unemployment,, marketers and recruiters in higher education now face the difficult task of finding new students in a uniquely challenging time for colleges and universities. One potential source of those new students? Adult learners. Moving Up and Moving Forward, a new research report from Lightcast, uses analysis…

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Time to Consider Your Social Media Options

As higher ed professionals, this is a good time to re-think our social platforms. As of this writing, the future of Twitter is unclear. Elon Musk has taken over the helm with policies and practices that are prompting massive layoffs and resignations that have threatened the regular operation of the social media tool. Some experts…

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