15 Recipients Chosen For Three Award Categories

WASHINGTON, D.C., October 20, 2022 — UPCEA, the leader in online and professional continuing education, has announced the recipients of the 2022 Excellence in Enrollment Management Award, Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award, and the new Excellence in Marketing Award. 

All three awards are sponsored by UPCEA’s Marketing, Enrollment, and Student Success Network. Recipients will be honored at the 2022 UPCEA MEMS: Marketing, Enrollment Management, Student Success conference, November 30-December 2  in New Orleans.

“We are consistently impressed by the high caliber of work our members are doing to both reach and retain students,” said Matt Tate of Appalachian State University and Amanda Keighley of Worcester Polytechnic Institute, 2022 MEMS Awards Subcommittee Co-Chairs. “We congratulate each of this year’s recipients for their creative efforts in higher education marketing, enrollment, and student success.” 

 

The UPCEA Excellence in Enrollment Management Award recognizes an outstanding professional, continuing, and/or online (PCO) organization (unit or individual) that models best practices and combines process excellence with superior results in enrollment management. 

The 2022 recipient is: 

• Enrollment Services
  Oregon State University Ecampus

 

The UPCEA Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award recognizes institutions or departments that have dedicated their time and efforts to promoting diversity, equity, and inclusion throughout their marketing, recruitment, communication, programming, student success/services and/or enrollment efforts. This award focuses on a commitment to equity, representation and inclusion in a school’s marketing, enrollment and/or student success/services. Award recipients will have shown increased and sustained success in recruiting and retaining underrepresented populations based on their marketing and/or student success/services.

The 2022 recipient is: 

• Diversity, Equity, Inclusion & Belonging Task Force
  American Public University System

 

New in 2022, the UPCEA Excellence in Marketing Award recognizes marketing campaigns that excel in creativity, execution, and impact. Regardless of institution size or budget, the award focuses on outstanding and effective marketing in the higher ed industry based upon overall creativity, messaging, results achieved by the campaign, and level of design.

The 2022 recipients are: 

GOLD

• Meet The Right People: Reposition Video Campaign 2021 – 2022
  The Chang School of Continuing Education, Toronto Metropolitan University

 

SILVER

• The Storytelling Videos
  The G. Raymond Chang School of Continuing Education, Toronto Metropolitan University
• Reimagine Arkansas Workforce Project Marketing and Communications
  Global Campus, University of Arkansas
• The Chang School Spring/Summer 2022 Lead Nurturing Campaign
  The G. Raymond Chang School of Continuing Education, Toronto Metropolitan University
• Yes, That Harvard
  Harvard University Division of Continuing Education

 

BRONZE

• Paid Social Media Strategy
  Berklee Online
• 2022 Summer Term Campaign
  University of Wisconsin–Madison Division of Continuing Studies and Vendi Advertising and Kingdom Filmworks
• Beaver for Life
  Oregon State University College of Business
• Conservation and Natural Sciences Marketing Campaign
  Oregon State University Ecampus
• Summer Sampler Series 2022
  University of Washington Tacoma Professional Development Center
• UW–Madison Online Campaign
  University of Wisconsin–Madison Division of Continuing Studies and Heavy
• Revamp, Redesign and Publish
  University of Calgary Continuing Education
• Over 20 Online Graduate Degrees Under $20k
  University of Massachusetts Lowell

 

Congratulations to all of the 2022 Award recipients!

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About UPCEA

UPCEA is the leading association for professional, continuing, and online education. For more than 100 years, UPCEA has served most of the leading public and private colleges and universities in North America. Founded in 1915, the association serves its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA also builds greater awareness of the vital link between contemporary learners and public policy issues. Learn more at upcea.edu.

 

CONTACT:

Molly Nelson, UPCEA Vice President of Communications
[email protected]