Posts by UPCEA
Pruning Programs to Help a Portfolio Bloom
On a recent soggy summer day, I sauntered into my yard with a pair of loppers in one hand and my trusty instructor, my phone, in the other. For the first time, I was going to prune our rose bushes. Like many millennials, I consulted the internet prior to embarking on this task to better…
Read MorePaid Search & SEO in Higher Ed: Are Our Search Marketing Priorities Right?
Key Insights The majority of Professional, Continuing, and Online Education units prioritize paid search advertising. This shows that institutions view search as an important part of a prospect’s journey — but a much smaller portion invest in SEO. Search engine optimization is worthy of ongoing investment. However, university marketing units and outsourced marketing providers don’t…
Read MoreThis Fall, How Will You Integrate Gen AI into Your University Work?
We are already halfway through the summer. Now is the time to put into action your resolution to apply the power of AI at work! Generative AI has been around for a few years, but it hit the higher ed scene in a big way in 2022 with GPT 3.5. All of a sudden, it…
Read MoreAffirmative Action and Student Debt Forgiveness Program Blocked by Supreme Court | Policy Matters (June 2023)
Major Updates Supreme Court Strikes Down Race-Based Admissions for Colleges and Universities On Thursday, June 29th, the Supreme Court rejected the constitutionality of race-based admissions within two cases involving Harvard University and the University of North Carolina. Stating that the affirmative action admissions practices are unlawful, the Court has decided that these sorts of targeted…
Read MoreHow to Quantify Higher Education SEO ROI — “Show Me the Money,” Says the Dean
For higher education marketing strategies, SEO ROI is tricky to define. What is the return? What is the investment? Whose numbers do we even use? And how long do we have to wait to see that return on SEO investment? Higher education websites house tremendous “unseen treasure,” which adds value for SEO. ROI is the…
Read MoreBuilding the New Model for Teaching and Learning
OpenAI, assisted by Khan Academy, is building a new model for teaching and learning, to be called OpenAI Academy. At the center of the model is generative AI. OpenAI CEO Sam Altman says he is committed to leveraging generative AI to support education. He often speaks about his concern for higher education and student debt.…
Read MoreTurning the Tables: Three Game-Changing Business Strategies for Thriving in Today’s Higher Education Landscape
Institutions of higher education are encountering significant threats: The demographic cliff looms, the value perception of a four-year degree is declining along with traditional student enrollments; and the competitive credential-granting landscape is expanding to include business-based learning from entities such as Google and skill and experience-validating credentials from organizations such as The Project Management Institute.…
Read MoreFast Track to AGI: So, What’s the Big Deal?
Artificial general intelligence is a term that elicits fear in some experts, who cite far-ranging human consequences and eager anticipation among those who see the potential for human progress. The rapid development and deployment of ChatGPT is one station along the timeline of reaching artificial general intelligence. On Feb. 1, Reuters reported that the app had…
Read MoreED Releases Proposed Gainful Employment, Certification Procedures, HEERF, and Second Chance Pell; Public Comments Open With Multiple Deadlines | Policy Matters (May 2023)
Major Updates Department of Education Releases Proposed Gainful Employment, Financial Responsibility, Administrative Capability, Certification Procedures, and Ability-to-Benefit Regulations – Public Comment Due June 20 The Department of Education has released the long-anticipated retooling of the Gainful Employment (GE) rule following work during the 2021-2022 Negotiated Rulemaking. Current law requires that certificate programs at all institutions…
Read MoreSteps to Take While AI Chatbots Mature
Too many of us are making snap judgments about AI Chatbots based on reading one or two reviews, or by taking only five minutes to test out the current version. Truth be told, vendors are rushing chatbots out to the market, many of them in beta version, in order to meet their competition and secure…
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