Posts by UPCEA
The Clock is Ticking…Strategic Recommendations for Higher Education in 2019
The end of 2018 marked a challenging year for institutions of higher education, although the warning signs of declining enrollments and increased competition have been very visible over the past five years or more. For many institutions, there seems to be little sense of urgency to re-think educational products, institutional mission, or alignment to employment…
Read MoreThe Forgotten Middle-Skilled
Nearly half of all college graduates are reported to be underemployed in their first job and a third in non-STEM fields remain underemployed after five years. There are more college graduates available than college-requisite jobs in the marketplace at this time. But, there are many more openings than qualified applicants among middle-skill job positions. Burning…
Read MorePartnership Working to Connect Degrees and Certifications (Campus Technology)
Workcred, a nonprofit organization focused on credentialing in the workforce, is partnering with the Association of Public and Land-grant Universities and the University Professional and Continuing Education Association to help create opportunities for undergraduate students to earn certifications as part of their degree program. Supported by a grant from the Lumina Foundation, the effort will bring together experts from higher…
Read MoreReflections on 2018 Predictions: Playing the Long Game
Predictions are one individual’s hunch based on the information at hand. Rarely do long-term predictions come true in just one year. Many of my 2018 predictions continue to head in the anticipated direction, some faster than others. However, what is clear is that, as happened to the music industry ten years ago, transportation (Uber, Lyft,…
Read MoreHey, Google, Alexa, Siri and Higher Ed
The growing use of voice search and virtual digital assistants will have an increasing impact on how we deliver, search for and market higher education. I watch the many ways in which my 7-year-old grandson engages with Google Home when he drops by the house. Whenever a question of history or fact arises, I pull…
Read MoreWorkcred, APLU, and UPCEA Awarded Lumina Grant to Connect Degrees and Certifications
Partnership Aims to Create Opportunities for Students to Earn Credentials with Labor-Market Value New York, December 17, 2018: Workcred, an American National Standards Institute (ANSI) affiliate, has been awarded a grant from Lumina Foundation to partner with the Association of Public and Land-grant Universities (APLU) and the University Professional and Continuing Education Association (UPCEA) to…
Read MoreUPCEA Welcomes 58 New Member Institutions in 2018
UPCEA was pleased to welcome 58 new member institutions in 2018: Arapahoe Community College Baylor University Borough of Manhattan Community College Broward College Campbell University College of Lake County College of William & Mary Collin College Concordia College Dixie State University Drake University Duke University Duquesne University Endicott College Franciscan University of Steubenville George Mason…
Read MoreReflecting on 2018, and (Tentatively) Projecting the Future (Inside Higher Ed)
Just like that, another year is almost over. If it’s been as much of a whirlwind for you as it has for us, you’re likely struggling to make sense of all that changed on the digital learning landscape this year. Our second annual year-end recap is here to help. We gathered some of the most…
Read MoreUPCEA Submits Comments on Proposed Public Charge Rule
Higher education groups request exemption for Title IV student aid and international students UPCEA today joined over 150,000 groups and individuals submitting comments on the Trump administration’s proposal to overhaul how the government evaluates whether a would-be immigrant is “not likely to be a public charge”—that is, not likely to use public benefits such as food stamps or Medicaid,…
Read MoreGenerating So Many Leads and Losing Them in a Blink of an Eye
Higher education marketers are faced with significant challenges in attracting new adult students into their professional, continuing, and online (PCO) programs. The target market is now primarily spread across four generations of adult learners, recent Generation Z graduates (those 22 or younger) and Gen Zers not going to college, Millennials (those 23 to 37 years…
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