UPCEA Welcomes 58 New Member Institutions in 2018

UPCEA was pleased to welcome 58 new member institutions in 2018: Arapahoe Community College Baylor University Borough of Manhattan Community College Broward College Campbell University College of Lake County College of William & Mary Collin College Concordia College Dixie State University Drake University Duke University Duquesne University Endicott College Franciscan University of Steubenville George Mason…

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UPCEA Submits Comments on Proposed Public Charge Rule

Higher education groups request exemption for Title IV student aid and international students ​UPCEA today joined over 150,000 groups and individuals submitting comments on the Trump administration’s proposal​ to overhaul how the government evaluates whether a would-be immigrant is “not likely to be a public charge”—that is, not likely to use public benefits such as food stamps or Medicaid,…

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Generating So Many Leads and Losing Them in a Blink of an Eye

Higher education marketers are faced with significant challenges in attracting new adult students into their professional, continuing, and online (PCO) programs. The target market is now primarily spread across four generations of adult learners, recent Generation Z graduates (those 22 or younger) and Gen Zers not going to college, Millennials (those 23 to 37 years…

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Jobs, Education and the Learner/Worker

Much is written about strengthening the link between education and employment. Jobs are changing and likely to continue to evolve over the coming decades. Education must evolve, too. How do we make sense of all that is being written and said about the linkage between education and employment? Certainly, we are seeing effects of a…

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UPCEA & Other Associations Urge HHS Not to Pursue Definition of Sex

​Shortly before the November election, word leaked that the Department of Health and Human Services (HHS) was considering developing a definition of “sex” that would, in effect, maintain that an individual’s sex was determined at birth and was unchangeable. In a letter​ last week, UPCEA, along with ACE and 27 other higher education associations, urged HHS not…

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Giving Thanks for the New Economy

With the holidays near, we need to give thanks for the many opportunities that 2019 should provide to higher education. The next few years (including 2019) bring the promise of a new and exciting economy, one based heavily on automation and efficiencies and fueled by the once-mocked Millennials (born between 1980 and 1996; now roughly…

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University of Delaware Associate Vice Provost, Professional and Continuing Studies & Online Initiatives Jim Broomall to Retire

Dr. James K. Broomall will retire as associate vice provost, professional and continuing studies & online initiatives at the University of Delaware effective January 15, 2019. Jim holds a secondary appointment in the College of Education and Human Development. Before returning to Delaware in 1988, Jim held program and leadership roles at the University of…

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Search in the Post-Truth Era

Google has dominated search for 20 years. But results today are far too often tainted with information that is incomplete, misleading or false. MIT aims to address that problem with the knowledge graph Underlay. I recall the very early days of Google’s search engine — just after it changed its name from BackRub (really!). It was renamed…

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Exposing Generation Z and Millennials in the Enrollment Management Process

With Halloween only recently past, ghosts still are among us in society. They live among and can frequent colleges and universities, even our professional, continuing and online education units through “ghosting.” Ghosting is a term often associated with younger generations regarding relationships. However, the phrase has recently started entering the workplace with new hires not…

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