New Report Reveals 61% of Higher Education Leaders Believe Continuing Education Units are Undervalued Compared to Traditional Departments

The 2024 State of Continuing Education study focused on institutions’ online and professional continuing education units program offerings, institutional support and capabilities, institutional integration and innovation, and continuing education collaboration and integration within the larger institution. Despite their role in shaping the modern learner’s journey, a staggering 61% of higher education leaders feel their professional,…

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UPCEA and Search Influence Higher Ed Marketing Metrics Research Report: What Gets Measured Gets Managed

With the beginning of the “demographic cliff” upon higher education, college and university leaders need to rethink their institutional strategies. For institutions to survive or thrive in a new economy driven by automation and artificial intelligence, college and university leaders need to reassess their programs, promotion, pricing, and packaging (stackability), as well as their processes…

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Benefits of Becoming a UPCEA Member

UPCEA, the online and professional education association, works to support its members by offering professional development, networking, and mentorship opportunities. As a collaborative and entrepreneurial community, we are proud of the fact that our members are thought leaders in the higher education administration field who continuously strive to improve educational access and outcomes for all students. Why UPCEA? The…

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Seeking Tech Antidotes for Enrollment Cliff (Inside Higher Ed)

A looming enrollment cliff—expected to bring a massive dip in traditional-aged students—cast a shadow over conversations at the annual UPCEA conference last week. But many attendees at the online education–focused event in Boston sought to brighten the mood with solutions and tactics that included embracing artificial intelligence and pursuing personalized learning bolstered by microcredentials. “We’re…

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Online Continuing Ed Programs See Improved Staffing but Problems Remain (Inside Higher Ed)

Online continuing education programs saw improved staffing and increased support from institutional leadership in the last year, but still face many challenges, according to a new report released Tuesday. The “State of Continuing Education 2024” from UPCEA, the organization previously known as the University Professional and Continuing Education Association, found that 45 percent of respondents said they have…

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How to Choose a Microcredential (U.S. News & World Report)

Microcredentials – sometimes referred to as non-degree or short-term credentials – have grown in popularity, raising many questions about their worth. In the U.S., the public has more familiarity with degrees than short-term credentials, says Marni Baker Stein, chief content officer at Coursera, an open online course provider. “There’s a lot of information about short-form…

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Online Education Truly Coming of Age

When I was just beginning my career in higher education, after a couple of relatively short stints rebuilding television systems at two community colleges in Massachusetts, I landed the job of chief television engineer for the College of Engineering at the University of Massachusetts at Amherst. The operation I worked within was then called the…

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UPCEA Seeks Full-Time Controller 

UPCEA is currently seeking a full-time Controller for a fully remote position with the association.   The Controller will oversee and manage all aspects of the organization’s accounting functions. This includes ensuring financial accuracy, compliance with relevant regulations, and providing timely financial reports for internal and external stakeholders. The Controller also plays a key role in…

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