Posts by UPCEA
US Department of Education Seeks Input on How to Reduce Reporting Burdens | Policy Matters (July 2023)
Major Updates US Department of Education Seeks Input on How to Reduce Reporting Burdens Comment Deadline: August 14 “The U.S. Department of Education (Department) is seeking comments from the public on how it can reduce the burden associated with its information collection requests (ICRs) on State, local, territorial, and Tribal governments, educational institutions, nonprofits, and…
Read MoreUPCEA Recognizes the 2023 Distance Teaching & Learning Conference and Summit for Online Leadership and Administration Award Recipients
6 Individuals Receive Honors MADISON, WI (July 26, 2023) – UPCEA, the online and professional education association, is pleased to recognize the recipients of this year’s awards, presented at the Distance Teaching & Learning (DT&L) Conference and Summit for Online Leadership and Administration (SOLA+R). Award recipients were honored today at the DT&L and SOLA+R conference…
Read MoreCorporate Learning Partnerships Part 1: Position Your School to Market to Businesses Effectively
How to establish successful corporate partnerships Corporate learning partnerships are effective revenue generators for many higher education institutions. These partnerships can also help schools better serve their missions by expanding access to higher education for adult learners. But developing successful higher education marketing initiatives to establish relationships with corporate partners can be challenging. At MindMax,…
Read MoreNew Research from UPCEA, AACRAO, and Modern Campus Shows Barriers Affecting Effective Collaboration between Academic Registrars and PCE Units
Benchmark Survey Addresses Challenges and Opportunities Faced by Professional and Continuing Education Units and Traditional Academic Programs Washington, DC (July 24, 2023) – UPCEA, the online and professional education association, the American Association of Collegiate Registrars and Admissions Officers (AACRAO), and Modern Campus recently partnered on a survey of their respective undergraduate-serving institutional members in…
Read MoreProductively and Painlessly Integrating Gen AI into Your Fall Classes
It is important that we give our learners experience in using generative AI to prepare them for job interviews, career advancement and efficient practices in the workplace. One might ask why should we bend to the latest fad in our field? Let me be clear that AI is not a fad. It will not fade…
Read MorePruning Programs to Help a Portfolio Bloom
On a recent soggy summer day, I sauntered into my yard with a pair of loppers in one hand and my trusty instructor, my phone, in the other. For the first time, I was going to prune our rose bushes. Like many millennials, I consulted the internet prior to embarking on this task to better…
Read MorePaid Search & SEO in Higher Ed: Are Our Search Marketing Priorities Right?
Key Insights The majority of Professional, Continuing, and Online Education units prioritize paid search advertising. This shows that institutions view search as an important part of a prospect’s journey — but a much smaller portion invest in SEO. Search engine optimization is worthy of ongoing investment. However, university marketing units and outsourced marketing providers don’t…
Read MoreThis Fall, How Will You Integrate Gen AI into Your University Work?
We are already halfway through the summer. Now is the time to put into action your resolution to apply the power of AI at work! Generative AI has been around for a few years, but it hit the higher ed scene in a big way in 2022 with GPT 3.5. All of a sudden, it…
Read MoreAffirmative Action and Student Debt Forgiveness Program Blocked by Supreme Court | Policy Matters (June 2023)
Major Updates Supreme Court Strikes Down Race-Based Admissions for Colleges and Universities On Thursday, June 29th, the Supreme Court rejected the constitutionality of race-based admissions within two cases involving Harvard University and the University of North Carolina. Stating that the affirmative action admissions practices are unlawful, the Court has decided that these sorts of targeted…
Read MoreHow to Quantify Higher Education SEO ROI — “Show Me the Money,” Says the Dean
For higher education marketing strategies, SEO ROI is tricky to define. What is the return? What is the investment? Whose numbers do we even use? And how long do we have to wait to see that return on SEO investment? Higher education websites house tremendous “unseen treasure,” which adds value for SEO. ROI is the…
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