Posts by UPCEA
Tracking the Right Higher Education SEO Metrics for Marketing Success
Key Insights Looking at SEO success metrics helps you evaluate your SEO strategy’s performance, while analyzing SEO health metrics lets you inform your SEO strategy. Institutional leaders want reporting on SEO metrics, but most don’t receive regular updates. From deans to marketing leaders to SEO analysts, various audiences need to receive and review different levels…
Read MoreBiden Administration Issues Resources in Response to Race-Based Admissions Decision | Policy Matters (August 2023)
Major Updates Supreme Court Race-Based Admissions Updates + Webinar Recording Biden Administration Issues Guidance and Resources in Response to Race-Based Admissions Decision The Biden Administration released resources to assist institutions understand the Supreme Court’s recent decision on race-based admissions. These resources will help colleges and universities as they work to lawfully pursue efforts to achieve…
Read MoreListen to Derek Bruff’s Intentional Teaching podcast, now sponsored by UPCEA!
UPCEA is excited to announce that we are now sponsoring the Intentional Teaching podcast hosted by Derek Bruff. Derek is an educator, author, and higher ed consultant. He directed the Vanderbilt University Center for Teaching for more than a decade, where he helped faculty and other instructors develop foundational teaching skills and explore new ideas…
Read MoreSupporting the Faculty Member Fearing GenAI
The advent of Generative AI has hit higher education with the force of an earthquake, deeply shaking many faculty members who have serious concerns for their careers. IBM reports that 40% of the workforce will require reskilling due to the advent of genAI. And, that is just in the next three years! Imagine reading reports…
Read MoreUPCEA Announces 2023 Diversity in Leadership Scholars
UPCEA is pleased to announce the 2023 cohort of Bethaida “Bea” González Diversity in Leadership Scholars. Representative and diverse leadership is a cornerstone of UPCEA’s Commitment to Diversity and Inclusive Excellence. The goal of the Diversity Scholars program is to equip diverse professionals at any stage of their career with the skills and knowledge needed…
Read MoreCorporate Learning Partnerships Part 2: Higher Ed Strategies for B2B Sales
Higher education institutions aiming to develop successful corporate learning partnerships must be willing to acknowledge that marketing to and engaging businesses is different from marketing to and engaging students. In the first part of this series on higher ed corporate learning, we discussed how schools can position themselves to effectively market to businesses. Once that…
Read MoreUPCEA Receives Grant from Walmart to Accelerate Growth of Credential Innovation in Higher Education
Significant grant will build capacity in higher ed for industry and learning ecosystem WASHINGTON (August 21, 2023) – UPCEA, the online and professional education association, is honored to receive a $395,000 grant from Walmart to accelerate work in the alternative credentials space with a project titled, “Building Capacity, Expanding Pathways: Accelerating the Growth of Credential…
Read MoreThe Servant Leader in Higher Education
One of the greatest leaders in the history of the United States commonly closed his correspondence with “Your obedient servant, A. Lincoln.” There is much we in higher education can learn from Lincoln, not the least of which is his approach to leadership. He led with courage, conviction, and a vision of service that encompassed…
Read MoreHighlights from The Distance Teaching & Learning (DT&L) conference and Summit for Online Leadership and Administration + Roundtable (SOLA+R)
The Distance Teaching & Learning (DT&L) conference and Summit for Online Leadership and Administration + Roundtable (SOLA+R) held July 25-27, 2023 in Madison, Wisconsin was a great success, with more than 400 onsite attendees and nearly 200 virtual attendees. In case you missed it, we wanted to share some of the highlights from the conference: On…
Read MoreGenerative AI in College and Departmental Administration
Generative AI can be an important assistant in promoting excellence in the role of Dean, Associate Dean, Department Chair or Department Head. In recent weeks, we have been identifying ways that we can use generative AI to help with engaging students in classes. In particular, we have been motivated by the urgent need to give…
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