Posts by UPCEA
Majority of Grads Wish They’d Been Taught AI in College (Inside Higher Ed)
A majority of college graduates believe generative artificial intelligence tools should be incorporated into college classrooms, with more than half saying they felt unprepared for the workforce, according to a new survey from Cengage Group, an education-technology company. The survey, released today, found that 70 percent of graduates believe basic generative AI training should be integrated…
Read More“What? Like It’s Hard?” The Legal Profession’s Great Makeover
When Elle Woods strutted into Harvard Law School, clad head to toe in pink, she broke the mold for what an aspiring law student should look like. And, if market data is to be believed, the legal profession itself may be headed for a similarly unexpected makeover. The 2023 Future Ready Lawyer Survey revealed that…
Read MoreYour marketing team knows AI is the new jackpot. What hinders its growth? (University Business)
Many higher education marketing and enrollment management teams are on board with integrating AI into their everyday job functions, but timid leadership and a lack of resources are inhibiting widespread adoption and experimentation, a new report from UPCEA and EducationDynamics declares. The organizations surveyed over 120 professionals, finding respondents were optimistic about integrating emerging technologies, with 80% citing…
Read MoreThree Steps to Help Enrollment Managers Lead in a Challenging Environment
Many institutions are facing significant financial hurdles and enrollment managers are called upon now more than ever to solve the multiple challenges related to enrollment issues including low numbers, diversification of learners to include the growing number and importance of adult learners, international enrollments, and tension between undergraduate and graduate program enrollments. Changing our current…
Read MoreHow will the rise of AI in the workplace impact liberal arts education? (Higher Ed Dive)
Demand for liberal arts education has declined in recent years as students increasingly eye college programs that directly prepare them for jobs. But according to many tech and college experts, as businesses launch advanced AI tools or integrate such technology into their operations, liberal arts majors will become more coveted. That’s because employers will need…
Read MoreAn Online Pivot That Continues to Pay Off (Inside Higher Ed)
Unity Environmental University has celebrated explosive enrollment growth since it transitioned to a predominantly online institution beginning in 2016. And at a time when many small colleges are struggling with stagnant enrollment and financial challenges, Unity’s strategic pivot to digital learning continues to pay off. […] Online higher education experts applaud the choices Unity administrators have…
Read MoreUPCEA’s Finance Department Grows, Welcomes Tanya Smith
UPCEA proudly welcomes Tanya Smith as the association’s new Controller. Tanya is a Certified Public Accountant with an extensive background in higher education. Prior to joining UPCEA’s Finance and Accounting team, she dedicated 25 years to the University of Alabama in Huntsville (UAH), where she most recently served as the Director of Accounting and Financial…
Read MoreUniversities Investing in Microcredential Leadership (Inside Higher Ed)
Amy Heitzman noticed a new trend when UPCEA, an online and professional education association, put out calls last year to institutions looking to bulk up microcredential programs. “Five of the 40 [applicants] said, ‘We’re going to hire someone to head this up,’” said Heitzman, UPCEA’s deputy CEO and chief learning officer. “And it was like,…
Read MoreDrive Success: Using Recruitment SEO to Fill Higher Education Seats
Higher education marketing teams face a critical challenge: adapting to how learners now discover and explore educational programs. From the first touchpoint to application completion, marketers must ensure a seamless experience for prospective students and maintain their presence throughout the enrollment funnel. This makes recruitment SEO more important now than ever before. With fewer…
Read MoreFuture-Focused: Laying the Groundwork for Student Success with an Effective Orientation
Butler University has long been recognized for its commitment to providing high-quality education and fostering the development of well-rounded professionals. The Doctor of Pharmacy (PharmD) program has been a cornerstone of the university’s academic offerings for decades. Through a continuous commitment to improvement, Butler has embraced innovative approaches to ensure its offerings remain relevant and…
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