Posts by UPCEA
Results of Global Lifelong Learning Study Released
UPCEA supported the Universities Association for Lifelong Learning (UALL)’s comprehensive global study. WASHINGTON (June 18, 2025) – UPCEA, the online and professional education association, today announced the release of an international study, “Making lifelong learning central to university strategy,” conducted by the Universities Association for Lifelong Learning (UALL) and CarringtonCrisp. UPCEA (alongside EUCEN) is proud…
Read MoreNew Book Offers Strategic Blueprint for the Decade of the Chief Online Learning Officer
UPCEA and Routledge Publish Landmark Guide to Elevating Online Education Leadership WASHINGTON (June 17, 2025) – UPCEA, the online and professional education association, proudly announces the release of The Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education (co-published with Routledge). This essential new volume, co-edited by two of the…
Read MoreNavigating Political Headwinds: Online and Professional Continuing Education Units Support of International Enrollment Efforts
Colleges and universities committed to high-quality teaching and research are navigating a growing set of challenges in attracting and supporting international students. The presence of international students on our U.S. campuses enriches the academic environment, fosters global perspectives, and enhances the cultural competency of the campus communities. These learners often pursue STEM disciplines, contributing significantly…
Read MoreCelebrating the life of Dr. Pamela Wimbush
It is with a heavy heart that we must inform you of the passing of one of our own. Dr. Pamela Wimbush, a friend, mentor, colleague, and member of the UPCEA’s Board of Directors passed away Tuesday. She will be missed, most acutely by her family and the dear friends she has all over the…
Read MoreDigital Marketing Strategy for Higher Education: Drive Enrollment With SEO and PPC
How Do You Market to College Students Today? What is the modern student search journey? Today’s students explore school options across various platforms, often following curiosity rather than a set path. Before they even land on a college website, students might watch a dorm tour on TikTok, get advice from Reddit threads, or ask ChatGPT…
Read MoreWhy Credential Terminology Matters in Higher Education and Workforce Development
In the fast-evolving landscape of higher education and workforce alignment, non-degree credentials are surging in popularity. This trend is largely a result of baccalaureate degrees that are not adapting quickly to address more immediate market needs, coupled with a skepticism about the value of the degree. In place of bachelor’s degrees, students are seeking more…
Read MoreLearning Design: Your Best Underutilized Marketing Tool
Many non-academic factors influence learners’ higher education decisions: financial implications, geography, degree paths, sports success, family legacy, and more. While there are many ways for a given institution to market itself, economic, technological, and societal shifts are motivating schools to refocus their marketing on attributes that specifically drive positive outcomes and generate industry-ready graduates: Learners…
Read MoreMicrocredentials, Modularity, and Mission: Insights from UPCEA’s Coffee Chat on Innovation in Healthcare Education
In partnership with the HELIX Summit on Continuing Medical Education How are institutions navigating the dynamic intersection of workforce demands, digital learning, and credentialing innovation—especially in healthcare? That’s exactly what we explored in a recent Coffee Chat, where UPCEA leaders from across the higher education landscape gathered for an unrecorded but powerfully candid conversation on…
Read MoreLeading with Values-Based Influence in Higher Education
Why Values-Based Influence Matters Now Higher education is undergoing seismic shifts—demographic changes, budget constraints, AI disruption, and questions of relevance. In this environment, how we lead and why we lead matters as much as what we do as leaders. Leaders who operate from a strong internal compass—those grounded in values—offer clarity, stability, and hope. Values-based…
Read MoreUrgent Need for AI Literacy
As we approach May, alarm bells are ringing for all colleges and universities to ensure that AI literacy programs have been completed by learners who plan to enter the job market this year and in the future. The rapid advent of AI capabilities, coupled with the developing economic pressures worldwide, have led to a surge…
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