Posts by UPCEA
Your Lifelong Learning Journey’s “Breadcrumbs” – How to Tell Your Story
As avid backcountry hikers, years ago my family decided it would be prudent to buy a GPS, even though we had a rescue dog with an incredible sense of direction. While many out-and-back or even loop hikes didn’t require high-powered digital GPS coordinates to find our way back to our vehicle, we did appreciate launching…
Read MoreKey Findings from 2024 UPCEA Marketing Survey
As more and more institutions face internal and external pressures to identify and cultivate new revenue streams, many are turning to online and professional continuing education to attract new learners and address fiscal shortfalls. While this continued increase in supply undoubtedly benefits the student, it makes an already saturated market even more competitive. UPCEA’s 2024…
Read MoreThe Disruptive Future of Society as AI Dominates the Workplace
The technology of Generative Artificial Intelligence (AI) gained worldwide attention with the initial release of OpenAI’s ChatGPT on November 30, 2022, and it has continued to expand at awesome speed and capability ever since. This has generated fear and anxiety among some observers and enthusiasm among others. The enthusiasm is for the many ways in…
Read MoreUPCEA Announces Retirement of Chief Research Officer Jim Fong, Reinforces Strength of Research and Consulting Division
Washington, D.C. – April 7, 2025 – UPCEA, the leading association for online and professional education, today announced the upcoming retirement of Jim Fong, its founding Chief Research Officer, after years of transformative leadership in the field of higher education research and consulting. Fong first became involved with UPCEA as a volunteer leader while at…
Read MoreObservations from a (Pretend) Prospective Student: The Do’s and Don’ts of Enrollment Communication
I’ve been through the college enrollment process before, and to be honest, it’s not exactly something that I wish to do again. And yet, as part of my role at UPCEA, I regularly step into the shoes of a prospective student during our Enrollment Process Reviews. These “secret shopper” exercises involve posing as potential applicants…
Read MoreData and Insights from the State of Continuing Education 2025 Report
The 2025 State of Continuing Education study examines the evolving role of online and professional continuing education (PCE) units in higher education, focusing on program offerings, institutional support, technology integration, and collaboration across academic units. This year’s findings highlight a growing emphasis on workforce-aligned education, with institutions increasingly prioritizing corporate training, industry credentials, and employer…
Read MoreInnovation and Collaboration in Higher Education during Challenging Times
The field of higher education is notoriously slow to change. Yet, when faced with the extraordinary challenges of today, our associations are quick to foster support, collaboration and unity. I just returned from the UPCEA Annual Conference held in Denver. A record attendance of some 1,300 administrators, faculty and staff from member institutions gathered to…
Read MoreAnnual Conference Follow Up: Translating PCOE Innovation into the Future of Higher Education
In an era of heightened urgency, higher education institutions find themselves at a pivotal crossroads—confronting enrollment cliffs, shifting demographics, and growing skepticism about the value of a degree. Further, shifting federal policy and changes at the Department of Education will challenge postsecondary leaders like never before. Amid this turbulence, one area consistently demonstrates adaptability, innovation,…
Read MoreEight Weeks Left to Prepare Students for the AI-Enhanced Workplace
We are down to the final weeks left to fully prepare students for entry into the AI-enhanced workplace. Are your students ready? The truth is that the workplace is far different than that which we encountered even last year. There is a new “alpha” teammate in the office. That co-worker goes by its initials, “AI.”…
Read MoreHigher Ed SEO Trends to Stay Competitive
Higher education institutions are navigating a rapidly evolving search landscape. With so many prospective students turning to search engines to explore programs and make enrollment decisions, universities must ensure their SEO strategies keep pace with these changes. Without a clear SEO strategy, institutions risk losing visibility. According to the Higher Ed SEO Research Study developed…
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