Posts by UPCEA
Transitioning to the Agentic University 2026–27
Most of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreConvergence in Action: Building Strategic Credential Frameworks Through Collaboration
At Convergence 2025, a conversation unfolded that perfectly captured the spirit of the event—collaboration across boundaries, disciplines, and traditions to create something more unified and learner-centered. In Convergence in Action: Strategic Credential Framework Collaborations Across Campus, I had the pleasure of moderating a panel featuring Elizabeth Kerr and Molly McDermott-Fallon of the University of Cincinnati…
Read MoreDon’t Bring a Brochure to a Robot Fight: Winning Page One and the AI Overview
Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreUPCEA Announces Exclusive Partnership with the International Distance Education Benchmark Project (IDEBP)
Collaboration empowers online education leaders with confidential benchmarking, data-driven insights, and strategic decision-making tools WASHINGTON, D.C., October 29, 2025 — UPCEA, the online and professional education association, has announced an exclusive partnership with the International Distance Education Benchmark Project (IDEBP), a first-of-its-kind initiative designed to help higher education institutions strengthen their digital learning strategies through…
Read MoreAI Search in Higher Education: The Student Search Trends You Can’t Ignore
Search behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
Read MoreReflections from Convergence 2025: Lessons in Agility, Leadership, and Lifelong Learning
There are few conferences that truly bring together such an inspiring mix of vision, innovation, and authenticity as UPCEA’s Convergence. This year, the event in Washington D.C. proved why it’s one of my favorite gatherings in the field of continuing education. The energy, the openness, and the collective drive to redefine learning for a changing…
Read MoreAI Tools Are Driving Prospective Student Decisions, UPCEA and Search Influence Research Shows
Half of prospective students use AI tools weekly, and early-adopting institutions stand to gain in enrollment visibility. NEW ORLEANS, La., October 13, 2025 – 50 percent of prospective students now use AI-powered search tools at least weekly, making artificial intelligence a critical first step in discovering and evaluating higher education programs. The 2025 AI Search…
Read MoreAI and Cybersecurity: The New Power Couple on Campus
Innovation attracts attention, and not all of it good. Protecting data, students, and credibility now means securing every AI experiment before it secures you. The Bright Side, and the Blind Spots, of AI in Higher Ed AI is higher ed’s new favorite partner and, like any power couple, it comes with complications. It’s rewriting…
Read MoreUPCEA Virtual Forum Recap: Expanding Institutional Capacity for Employer Engagement in Credential Innovation
September 17, 2025 marked UPCEA’s first-ever Virtual Forum on Employer Engagement and Credential Innovation. The event, curated by Amy Heitzman, Ph.D., UPCEA’s Deputy CEO and Chief Learning Officer, brought together senior leaders in professional, continuing, and online education to examine how institutions can strengthen partnerships with employers and scale credentialing strategies that align with workforce…
Read MoreUPCEA Publishes “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today” to Guide Higher Education Leaders into a New Era
Advocacy piece serves as a guide for institutional leaders to navigate challenging times WASHINGTON, D.C., ISSUED OCTOBER 6, 2025…UPCEA, the online and professional education association, today announces the release of its latest advocacy piece, “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today.” Designed to raise awareness of critical questions every campus leader…
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