Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreFederal Grant Opportunities: Funding for Workforce Pell Programs and AI | Policy Matters (November 2025)
Major Updates Federal Grant Opportunities: Funding for Workforce Pell Programs and AI (Applications Due December 3) The Department of Education has launched a rapid grant competition under the Fund for the Improvement of Postsecondary Education (FIPSE–Special Projects), with applications due December 3, 2025. The program is designed in part to help institutions build or scale…
Constructing the Future: Why Credential Innovation Needs Bold Leadership
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Learning Mobility in Action: Removing Barriers and Recognizing the Whole Learner
Learning Mobility: A Movement Taking Shape At this year’s AACRAO Technology & Transfer: A Learning Mobility Summit, higher education leaders from UPCEA member institutions gathered to explore a question at the heart of the learner mobility movement: How can postsecondary institutions recognize, record, and reward all learning—wherever and however it occurs? Moderating this conversation alongside…
Convergence in Action: Building Strategic Credential Frameworks Through Collaboration
At Convergence 2025, a conversation unfolded that perfectly captured the spirit of the event—collaboration across boundaries, disciplines, and traditions to create something more unified and learner-centered. In Convergence in Action: Strategic Credential Framework Collaborations Across Campus, I had the pleasure of moderating a panel featuring Elizabeth Kerr and Molly McDermott-Fallon of the University of Cincinnati…
While you are leading campus responses to the pandemic, our goal is to help you stay connected to the larger PCO community. This community, this professional association, is one of your greatest assets during this challenging time. Now more than ever we are learning from each other. Helping each other solve problems. Supporting each other. …
Read MoreToday we have been forced to cancel the UPCEA Annual Conference originally scheduled for March 18-20, 2020, at the Westin Boston Waterfront Hotel. This year’s conference will not be rescheduled. As we shared previously, we originally opted to postpone the conference due to conditions stemming from the Coronavirus (COVID-19) outbreak. Though we had every…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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