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A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Problem Solved. Flexible, Future-Facing, Non-Degree Education Supporting Degreed Education

May 20, 2022

Beyond the health and social implications of the pandemic, the economic dominos that fell for higher education included The Great Resignation followed by The Great Interruption.  The economy in the U.S. and other parts of the world continues to be impacted by the former, as many jobs remain unfilled or where a constant churn of…

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Program Development During and After the Pandemic

May 16, 2022

Prior to the pandemic, for the UPCEA Center for Research and Strategy it was business as usual – conducting feasibility studies, environmental scans and an occasional review of a professional, continuing and online education unit’s portfolio.  During the pandemic, this flip-flopped as our unit did more portfolio reviews, market needs studies and marketing and enrollment…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Credential Train Is Leaving the Station—Get on Board

May 26, 2022

In 1997, Sylvia Manning, then VPAA of the University of Illinois system, later president of the Higher Learning Commission, declared, “The online learning train is leaving the station—get on board or be left behind!” That prescient message by one of higher education’s most astute leaders of the past quarter century certainly proved to be true.…

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Communicating the Realities of Higher Ed in 2022

May 12, 2022

This is a challenging time to lead, as a provost, dean, director or department chair at a college or university. That is not to say that there are not successes and rewards to be achieved, but they come harder than in decades past. One can say that every era in our field has brought challenges.…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Universities’ continuing ed teams need more data, resources (EdScoop)

Universities are building out continuing education teams to meet demand, but workers say they lack easy access to real-time metrics like enrollment, according to a survey released Monday by the edtech company Modern Campus and the University Professional and Continuing Education Association. According to the report, continuing and professional education professionals see lack of resources…

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Significant Changes on Distance Education Regulations Considered as Negotiated Rulemaking Committee Concludes | Policy Matters (March 2022)

Major Updates Significant Changes on Distance Education Regulations Considered as Negotiated Rulemaking Committee Concludes | Consensus on Only Two of Seven Issue Papers Reached The Institutional and Programmatic Eligibility Committee’s final session at the US Department of Education concluded this month, resulting in consensus on language around two issues: Ability To Benefit, and the 90/10…

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Student Coaching and Best Practices

Student coaching is a critical role to supporting a student’s wellbeing and growth during the time they are enrolled in an academic program. Today’s students are no longer fresh out of high school kids. They hold a variety of titles like first generation college student, active military service member, veterans, working professionals, and everything in…

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Bill with Short-Term Job Training Pell Passes House; Excludes Online Programs | Policy Matters (February 2022)

Major Updates Bill with Short-Term Job Training Pell Passes House; Excludes Online Programs The COMPETES Act passed the House of Representatives in early February. An amendment to the bill establishes a new short-term job training Pell grant program. Unfortunately, this provision excluded any online-only programs. UPCEA has long advocated for short-term job training Pell programs,…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Apply now for free enrollment in January 2022 PCO Pro courses

November 11, 2021

I’m pleased to share with you a special offer for UPCEA members: a complimentary opportunity for you and your colleagues to join us for an UPCEA professional development course. Our professional development courses and certificates have been enthusiastically endorsed and highly rated by participants. Students have appreciated the opportunity to learn from leaders in the…

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UPCEA Seeks Part-Time Data Analyst to Join Center for Research and Strategy Team

September 24, 2021

UPCEA is currently seeking a part-time Data Analyst for a fully remote position with our Center for Research and Strategy team.   The Data Analyst is responsible for collecting, analyzing, and transforming data into actionable insights on various projects for UPCEA. Role responsibilities include identifying, gathering, and analyzing data to produce understandable and insightful figures and…

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Valuable insights from UPCEA's trusted corporate partners.

Four practices to advance equity in online student support

May 6, 2022

Taking a holistic approach to updating DEI practices When you provide a coaching program to online learners across the country, the populations you support are extremely diverse. Different backgrounds. Different cultures. Different ages, socio-economic situations, and life experiences. That’s why, as student supporters in online communities, it’s critical to implement equitable support techniques that serve…

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Reasons Your Website Might Be Preventing Prospective Student Conversions

January 7, 2022

A lot of time and money are invested in your website and marketing tactics to drive traffic to your site. However, if conversions don’t follow, then you’re left wondering if you’re targeting the wrong audiences or if you need to invest more money. Fortunately, the answer is usually “no” – the real issue is often…

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