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A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

A Look into the Future through the Lens of the Winter Olympics

February 11, 2022

The Olympics was created to foster global peace through competition. It has, over the years, adapted to changes in societal interest and needs. While the original Olympics was held nearly 3,000 years ago, the modern games are just over a century old. During this relatively short period of time, the games have changed in many…

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Outlook for 2022: 10 Trends to Consider for Professional, Continuing and Online (PCO) Education

January 14, 2022

In 2021, the higher education community was hoping for recovery and a return to some form of normalcy after the upheaval of 2020. That did not happen as the COVID-19 global pandemic continued to rage on throughout the U.S. and the rest of the world, creating uncertainty and instability, affecting both domestic and global markets.…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Credential Train Is Leaving the Station—Get on Board

May 26, 2022

In 1997, Sylvia Manning, then VPAA of the University of Illinois system, later president of the Higher Learning Commission, declared, “The online learning train is leaving the station—get on board or be left behind!” That prescient message by one of higher education’s most astute leaders of the past quarter century certainly proved to be true.…

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Communicating the Realities of Higher Ed in 2022

May 12, 2022

This is a challenging time to lead, as a provost, dean, director or department chair at a college or university. That is not to say that there are not successes and rewards to be achieved, but they come harder than in decades past. One can say that every era in our field has brought challenges.…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Apply today for the 2022 cohort of the Bethaida “Bea” González Diversity in Leadership Scholars program

UPCEA is proud to once again be offering UPCEA members the Bethaida “Bea” González Diversity in Leadership Scholars Program. Representative and diverse leadership is a cornerstone of UPCEA’s Commitment to Diversity and Inclusive Excellence.  The goal of the Diversity Scholars program is to equip diverse professionals at any stage of their career with the skills…

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Biden Administration Extends Student Loan Pause Through August 31; Signals Debt Cancellation | Policy Matters (April 2022)

Major Updates Biden Administration Extends Student Loan Pause Through August 31; Signals Debt Cancellation Citing the ongoing COVID pandemic and the economic consequences of it, Federal Student Aid (FSA) has extended the federal student loan relief to borrowers which began in March 2020 through August 31, 2022. All student loans that are federally held will…

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Report: Limited Resources Hinder Continuing Education (Government Technology)

[…] Jim Fong, founding director of UPCEA’s Center for Research and Strategy, said the study found neither adequate staffing nor resources focused on continuing education at these institutions. He said that the systems for the typical two- and four-year enrollment process and the continuing-ed systems aren’t necessarily tied together, adding that many institutions are using…

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Image of sun breaking through clouds, with text: UPCEA Welcomes 13 New Board Members

UPCEA Welcomes 13 New Board Members

WASHINGTON, April 14, 2022 – UPCEA, the Washington, D.C.-based association for college and university leaders in professional, continuing, and online education, is pleased to announce the election of four new officers and nine new directors to serve on the UPCEA Board of Directors. Elected in November 2021, these individuals assumed their roles at the conclusion…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Apply now for free enrollment in January 2022 PCO Pro courses

November 11, 2021

I’m pleased to share with you a special offer for UPCEA members: a complimentary opportunity for you and your colleagues to join us for an UPCEA professional development course. Our professional development courses and certificates have been enthusiastically endorsed and highly rated by participants. Students have appreciated the opportunity to learn from leaders in the…

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UPCEA Seeks Part-Time Data Analyst to Join Center for Research and Strategy Team

September 24, 2021

UPCEA is currently seeking a part-time Data Analyst for a fully remote position with our Center for Research and Strategy team.   The Data Analyst is responsible for collecting, analyzing, and transforming data into actionable insights on various projects for UPCEA. Role responsibilities include identifying, gathering, and analyzing data to produce understandable and insightful figures and…

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Valuable insights from UPCEA's trusted corporate partners.

Four practices to advance equity in online student support

May 6, 2022

Taking a holistic approach to updating DEI practices When you provide a coaching program to online learners across the country, the populations you support are extremely diverse. Different backgrounds. Different cultures. Different ages, socio-economic situations, and life experiences. That’s why, as student supporters in online communities, it’s critical to implement equitable support techniques that serve…

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Reasons Your Website Might Be Preventing Prospective Student Conversions

January 7, 2022

A lot of time and money are invested in your website and marketing tactics to drive traffic to your site. However, if conversions don’t follow, then you’re left wondering if you’re targeting the wrong audiences or if you need to invest more money. Fortunately, the answer is usually “no” – the real issue is often…

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