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A Blog on Latest Trends Impacting Marketing and Higher Education
from the Founding Director of UPCEA's Center for Research and Strategy, Jim Fong

Innovating Off the Degree Backbone

July 22, 2022

The National Student Clearinghouse continues to report sobering statistics on higher education enrollments[i].  Their Spring 2022 report shows that undergraduate enrollment fell by 662,698, as compared to the prior year.  In addition, spring graduate enrollments were relatively flat, but still falling by 22,337.  With the predicted demographic cliff looming nearby, a decade of tuition increases…

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Marketing in a Post-Pandemic World

June 24, 2022

Marketing budgets and staffing have significantly increased from pre-pandemic levels I once heard that when faced with trauma or chaos, humans consider a number of options … fight, flight (or flee) or freeze. Institutions and their leadership make similar choices when faced with economic adversity. Based on the 2022 UPCEA Marketing Survey, institutions of higher…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Imagine We Are Starting a University Now

September 22, 2022

In so very many ways, we in higher education have fallen behind business, industry, governments, and society as a whole. We are offering programs and products that may have been relevant 50 or a hundred years ago but are not in touch with the society of the fourth industrial revolution. Learners currently are given few forward-thinking,…

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Longevity Declining Among Higher Ed Employees: What is There to Lose?

September 8, 2022

More than half of college employees say they are likely to leave their jobs in the next year as reported in a new survey by the College and University Professional Association for Human Resources, CUPA-HR. The most common reasons listed for seeking new employment were the prospect of higher pay, an opportunity to work remotely,…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Announcing a new direction for UPCEA’s Regions

Announcing a new direction for UPCEA’s Regions

UPCEA is excited to share the new strategic direction for the association’s five Regions. The Regions are an integral component of UPCEA’s access mission, and are key to both UPCEA’s legacy and future success. Over UPCEA’s 107 year history, the Regions have undergone changes like geographic boundaries, to the more recent Regional conference pilot events…

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Google’s low-cost certificate program aims to help jumpstart tech careers (The College Fix)

Google is making headway with a less expensive and self-paced option to earn digital certifications amid a decline in college enrollment. Google advertises the certification programs as a low-cost option to an expensive and time-consuming four-year higher education pathway. According to the tech giant, a certificate can be earned in three to six months applying…

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U.S. Department of Education Announces Regulatory Agenda; Pushes Some Rulemaking Issues to Next Federal Calendar | Policy Matters (June 2022)

Major Updates U.S. Department of Education Announces Regulatory Agenda; Pushes Some Rulemaking Issues to Next Federal Calendar The Department of Education released their Spring 2022 Agenda and Regulatory Plan, providing timelines and intended regulations they will release this year, and which they will push until the next yearly cycle. The Department broke apart the recent…

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US Government Accountability Office Releases Long-Awaited Report on OPMs | Policy Matters (May 2022)

Major Updates   US Government Accountability Office Releases Long-Awaited Report on OPMs The United States Government Accountability Office (GAO) released a highly anticipated report following a multi-year review of the relationships between Online Program Managers (OPMs) and universities. In their report, they recommended some changes around how the Department of Education deals with universities and…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Apply now for free enrollment in January 2022 PCO Pro courses

November 11, 2021

I’m pleased to share with you a special offer for UPCEA members: a complimentary opportunity for you and your colleagues to join us for an UPCEA professional development course. Our professional development courses and certificates have been enthusiastically endorsed and highly rated by participants. Students have appreciated the opportunity to learn from leaders in the…

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UPCEA Seeks Part-Time Data Analyst to Join Center for Research and Strategy Team

September 24, 2021

UPCEA is currently seeking a part-time Data Analyst for a fully remote position with our Center for Research and Strategy team.   The Data Analyst is responsible for collecting, analyzing, and transforming data into actionable insights on various projects for UPCEA. Role responsibilities include identifying, gathering, and analyzing data to produce understandable and insightful figures and…

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Valuable insights from UPCEA's trusted corporate partners.

Dr. Anthony Carnevale on the Changing Journey from Adolescence to Adulthood

June 7, 2022

Historical and cultural moments that impacted the evolution of the American education system In a new episode of the MindMaxing podcast series, “Adolescence to Adulthood,” Dr. Anthony Carnevale outlines the political, economic, and social shifts that have made obtaining a college education a necessity—and a challenge—for many students, especially those from lower-income families. As research…

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Four practices to advance equity in online student support

May 6, 2022

Taking a holistic approach to updating DEI practices When you provide a coaching program to online learners across the country, the populations you support are extremely diverse. Different backgrounds. Different cultures. Different ages, socio-economic situations, and life experiences. That’s why, as student supporters in online communities, it’s critical to implement equitable support techniques that serve…

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