Industry Spotlight

Valuable insights from UPCEA's trusted corporate partners.

Higher Ed Marketing: A Corporate Approach for Institutional Success

February 28, 2024

By Kevin Phang, VP, Partnership Development, Marketing & Enrollment, Noodle Marketing plays a key role in shaping a company’s success, and in higher education it’s no different. Colleges, universities, and other institutions face more competition every year, and with market demands and trends in constant flux, the need for strategic, impactful marketing that delivers has…

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Three common challenges adult learners face — and how holistic coaching can help

February 9, 2024

As innovators and changemakers in the adult learner space, you’re always looking for the best ways to support the students you serve and help them overcome obstacles on their educational journey. Through coaching, you can provide adult learners with a personalized approach tailored to each individual, ultimately giving them the tools and techniques they need…

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The Fastest-Growing Job Skills for Universities to Prioritize in 2024

February 2, 2024

In an ever-evolving job market, higher education plays a crucial role in preparing students for strong career outcomes. I’m excited to share that Coursera’s third annual Job Skills Report is here to guide higher ed leaders as they navigate this landscape by highlighting the essential skills and credentials that are shaping the workforce.  The Job…

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The Symbiotic Relationship Between Academia and Stackable Credentials

January 22, 2024

As the next generation enters secondary education and the workforce, traditional university experiences are no longer enough to prepare students for their professional lives. Even generations who have been in the workforce for years are making career transitions, meaning that they are trying to learn applicable skillsets and earn relevant credentials to bolster their portfolios.…

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From the Ground Up: Attracting Working Adults as a New Student Market

January 19, 2024

Like many colleges and universities today, Spelman College was faced with the challenge of generating more revenue and also expanding beyond their core student population of women of color. Ultimately, the college made the decision to target working adults and professional learners who have been in the workforce for 10–15 years, a promising and relatively…

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Other Blogs and News:

Generative AI Update for 2024 (The European Business Review)

Read Ray Schroeder and Katherine Kerpan’s perspective on where artificial intelligence is going in 2024. While the first full year of operation of ChatGPT, 2023, gave a foretaste of the enormous impact that AI is going to have on us all, 2024 shows every sign of boggling the mind even more. Here are some things…

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How to Measure the Impact of Your Leadership Development Programs

No matter the size of your school or educational institution, it’s no secret that strong leadership is crucial to long-term success. Implementing leadership development programs is among the most effective ways to train aspiring educational leaders and ensure their goals and mission are aligned with that of the institution. At the same time, it’s not always simple…

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New Report Reveals 61% of Higher Education Leaders Believe Continuing Education Units are Undervalued Compared to Traditional Departments

The 2024 State of Continuing Education study focused on institutions’ online and professional continuing education units program offerings, institutional support and capabilities, institutional integration and innovation, and continuing education collaboration and integration within the larger institution. Despite their role in shaping the modern learner’s journey, a staggering 61% of higher education leaders feel their professional,…

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UPCEA and Search Influence Higher Ed Marketing Metrics Research Report: What Gets Measured Gets Managed

With the beginning of the “demographic cliff” upon higher education, college and university leaders need to rethink their institutional strategies. For institutions to survive or thrive in a new economy driven by automation and artificial intelligence, college and university leaders need to reassess their programs, promotion, pricing, and packaging (stackability), as well as their processes…

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Benefits of Becoming a UPCEA Member

UPCEA, the online and professional education association, works to support its members by offering professional development, networking, and mentorship opportunities. As a collaborative and entrepreneurial community, we are proud of the fact that our members are thought leaders in the higher education administration field who continuously strive to improve educational access and outcomes for all students. Why UPCEA? The…

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Seeking Tech Antidotes for Enrollment Cliff (Inside Higher Ed)

A looming enrollment cliff—expected to bring a massive dip in traditional-aged students—cast a shadow over conversations at the annual UPCEA conference last week. But many attendees at the online education–focused event in Boston sought to brighten the mood with solutions and tactics that included embracing artificial intelligence and pursuing personalized learning bolstered by microcredentials. “We’re…

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