Industry Spotlight

Valuable insights from UPCEA's trusted corporate partners.

Higher Ed Marketing: A Corporate Approach for Institutional Success

February 28, 2024

By Kevin Phang, VP, Partnership Development, Marketing & Enrollment, Noodle Marketing plays a key role in shaping a company’s success, and in higher education it’s no different. Colleges, universities, and other institutions face more competition every year, and with market demands and trends in constant flux, the need for strategic, impactful marketing that delivers has…

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Three common challenges adult learners face — and how holistic coaching can help

February 9, 2024

As innovators and changemakers in the adult learner space, you’re always looking for the best ways to support the students you serve and help them overcome obstacles on their educational journey. Through coaching, you can provide adult learners with a personalized approach tailored to each individual, ultimately giving them the tools and techniques they need…

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The Fastest-Growing Job Skills for Universities to Prioritize in 2024

February 2, 2024

In an ever-evolving job market, higher education plays a crucial role in preparing students for strong career outcomes. I’m excited to share that Coursera’s third annual Job Skills Report is here to guide higher ed leaders as they navigate this landscape by highlighting the essential skills and credentials that are shaping the workforce.  The Job…

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The Symbiotic Relationship Between Academia and Stackable Credentials

January 22, 2024

As the next generation enters secondary education and the workforce, traditional university experiences are no longer enough to prepare students for their professional lives. Even generations who have been in the workforce for years are making career transitions, meaning that they are trying to learn applicable skillsets and earn relevant credentials to bolster their portfolios.…

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From the Ground Up: Attracting Working Adults as a New Student Market

January 19, 2024

Like many colleges and universities today, Spelman College was faced with the challenge of generating more revenue and also expanding beyond their core student population of women of color. Ultimately, the college made the decision to target working adults and professional learners who have been in the workforce for 10–15 years, a promising and relatively…

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Other Blogs and News:

Bringing an Insider-Outsider Perspective to UPCEA’s Members

Shortly after pivoting twelve years ago from a deanship to a faculty position, I realized the only job better than being a dean was now being able to help other university leaders. A highlight of this career change has been visiting campuses as part of a consulting or accreditation team and conducting numerous solo consulting…

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How to Market Your Higher Education Programs to Prospective Students

As the college admissions landscape continues undergoing seismic shifts, higher education administrators and marketing teams must be able to come up with innovative, future-forward marketing strategies designed to increase interest, boost admission rates, and target student populations that may not otherwise have considered attending college. By developing a marketing strategy for student recruitment, you can promote your higher…

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UPCEA Recognizes the 2024 Summit for Online Leadership and Administration + Roundtable and Distance Teaching & Learning Conference Award Recipients

7 Individuals Receive Honors WASHINGTON (April 18, 2024) – UPCEA, the online and professional education association, is pleased to recognize the recipients of this year’s online and distance education awards.  Award recipients will be honored at the 2024 Summit for Online Leadership and Administration + Roundtable (SOLA+R) and Distance Teaching & Learning Conference (DT&L), July…

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UPCEA Announces 2024-2025 Leadership Teams for Council for Chief Online Learning Officers and Council for Credential Innovation

UPCEA, the online and professional education association, announced today the 2024-2025 leadership teams for the Council for Chief Online Learning Officers and Council for Credential Innovation. The association extends its gratitude to the 37 member volunteers serving in leadership roles for these two bodies.  The Council for Chief Online Learning Officers (C-COLO) and its members…

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Apply today for the 2024 cohort of the Bethaida “Bea” González Diversity in Leadership Scholars program

UPCEA is proud to once again be offering UPCEA members the Bethaida “Bea” González Diversity in Leadership Scholars Program. Representative and diverse leadership is a cornerstone of UPCEA’s Commitment to Diversity and Inclusive Excellence.  The goal of the Diversity Scholars program is to equip diverse professionals at any stage of their career with the skills…

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National Coalition Launched to Accelerate Adoption of Learning and Employment Records (LERs) in Post-Secondary Education

A coalition of national associations that represent stakeholders on college campuses have come together to address a common challenge post-secondary institutions face in adapting learning and preparing learners for employment: slow adoption of digital credentials. Too many institutions are not yet poised to respond to the increasing demand for micro-credentials, badges, and other digital credentials…

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