Industry Insights

Valuable insights from UPCEA's trusted corporate partners.

Convergence 2024: All Learning Matters

October 21, 2024

The recent Convergence Conference in New Orleans brought together thought leaders from across the higher education spectrum, offering profound insights on how institutions can evolve to better meet the needs of learners in an era of rapid change. This was our fourth UPCEA-hosted event and the second time at Convergence, but my first time attending.…

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Beyond “Thank You for Your Service”: A Higher Ed Guide to Supporting Student Veterans this Veterans Day

October 18, 2024

As Veterans Day approaches, universities and colleges nationwide often reflect on how to honor student veterans on their campuses. Instagram posts may already be scheduled with some version of “Thank You for Your Service” typed across a proudly waiving American flag. While expressions of gratitude are a step in the right direction, going beyond annual…

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How Higher Education Marketing Metrics Help You Boost Enrollment

October 2, 2024

As the higher education sector faces a demographic cliff and shrinking demand for undergraduate degrees, institutions are searching for new ways to secure long-term growth.  According to a new report from the National Center for Education Statistics, more than 100 colleges have closed their doors over the past two years, and the sector has shrunk…

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Transforming Prospective Student Engagement through Data-Driven Insights

August 23, 2024

A Funny Thing About Humans Information gathering is a universal behavior. Living creatures of all varieties gather information about their environment in order to thrive within it. But we humans take information gathering to a new level. Curiosity. We seek to learn, not just to survive, but to understand. This thirst for knowledge has led…

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Universities and Extended Credentials

August 8, 2024

Traditional higher ed has largely forgone the growing lifelong learning market. In its place, the space has been filled by providers who describe their programs as alternative credentials.  But alternative is a misnomer. Certificate programs are not an alternative to degree programs; the great majority of people earning them already have their bachelor’s degrees. What…

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Other Blogs and News:

Best Colleges Ranking – 2025 (WalletHub)

Insights from Ray Schroeder, Senior Fellow at UPCEA – The Online and Professional Education Association and Professor Emeritus of Communication – University of Illinois Springfield Are Ivy League and other “name- brand” schools worth the high sticker price? Wise consumers of higher education should begin with the outcome. What career or job is your desired…

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Motivating Students Who Have Some College but No Credential (Inside Higher Ed)

“A survey of roughly 1,000 learners with some college credits but no credential found that many of these former students distrust higher ed and question the value of a degree. The study, highlighted in a new white paper released Tuesday, was conducted by StraighterLine, an online course provider, and UPCEA, the online and professional education association.…

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Stopped-out students are confident in their academic skills — but financial concerns remain (Higher Ed Dive)

“Facing the rapidly approaching demographic cliff — an expected dropoff in high school graduates starting around 2025 — many colleges are pivoting to reengaging students who attended college but left before earning a credential. Officials see significant enrollment potential among this group, as the nationwide pool of stopped-out students is large and growing. By July 2022,…

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New Study Reveals Keys to Re-Engaging the 41.9 Million Americans with Some College, but No Credential

Students’ Perception of the Value of a Degree Drops 50% After Stopping Out WASHINGTON, D.C. (October 15, 2024) — StraighterLine, the leading provider of flexible, affordable post-secondary online courses and industry credentials, and UPCEA (the online and professional education association) released findings from a new study examining the motivations, challenges, and readiness of individuals with…

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Collaborating for the Future: Employer Partnerships and Credential Innovation

UPCEA members are often the advocates and aggregators for credential innovation on their campuses, as those flexible learning opportunities are often noncredit or certificate-centric, and usually online, avenues pioneered by our online and professional community. To help institutions better advocate for the resources needed for a successful, holistic micro-credentialing strategy, UPCEA engaged in a grant-funded…

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2024 UPCEA MEMS Award Recipients Announced

40 Recipients Chosen For Three Award Categories WASHINGTON, D.C., September 27, 2024 — UPCEA, the online and professional education association, has announced the recipients of the 2024 Excellence in Enrollment Management Award, the Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award, and the Excellence in Marketing Award.  All three awards…

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