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A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

[Snap Poll Results] Retention and Persistence

July 19, 2021

It is clear that higher education will face a number of challenges over the next decade as the pandemic has accelerated a number of technological, societal and economic trends. Further complicating the matters for institutions of higher education in the U.S. is the fact that demographic trends show an upcoming decade of declining traditional students.…

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[Study Results] Non-Credit to Credit Pathways

June 28, 2021

Our recent study on non-credit to credit pathways, sponsored by MindEdge, revealed that while institutions recognize the value of these pathways, most colleges and universities have not yet implemented these routes to a degree. These pathways are prescribed avenues that translate non-credit achievements into credit toward a degree. Non-credit to credit pathways ensure that each…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Academic Cheating: Are We Asking the Right Questions?

July 15, 2021

In recent months we have frequently seen reports of cheating among students at colleges, universities and even military academies. Is this entirely the fault of students or are faculty contributing to the problem by emphasizing rote memory of facts, figures and formulas? The popular press seems to attribute an apparent rise in academic cheating to…

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OER and Teaching Through the Rearview Mirror

July 1, 2021

Course content is a sacred compact between the instructor and the learner. Truth, relevancy and currency are among the key components of that agreement. In this 21st century, technologies are changing the landscape of industry and society at a rate not previously documented. Are our courses keeping up? I recall teaching communication technology classes in…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Could a quantum leap someday aid ethical AI? (Pew Research Center)

As they considered the potential evolution of ethical AI design, the people responding to this canvassing were given the opportunity to speculate as to whether quantum computing (QC), which is still in its early days of development, might somehow be employed in the future in support of  the development of ethical AI systems. […] Ray Schroeder, associate vice…

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Is the Future of Higher Education a Subscription Model? (MarketScale)

Online learning was steadily growing pre-pandemic. Then it reached a considerable acceleration, but universities are taking a new look at their model to continue gaining new students and remaining solvent. The answer could be subscription-based learning. Discussing this topic and more, Voices of eLearning host JW Marshall spoke with Ray Schroeder, Associate Vice-Chancellor, University of…

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Weigh In: Public Input Sought by US Dept of Education on Multiple Issues | Policy Matters (May 2021)

Major Updates Department of Education Announces Rulemaking and Public Input Period on Multiple Issues The Biden Administration is moving to leave their mark on higher education, and the first round of regulatory items it is looking at has been released. A public comment period will be followed by a negotiated rulemaking period, for which they will…

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MindEdge Learning and UPCEA Study: Academic Institutions See Value in Non-Credit to Credit Pathways

Nontraditional pathways are a big help to adult learners May 20, 2021 — North American colleges and universities are beginning to recognize the value of non-credit to credit pathways, according to new research by UPCEA (the University Professional and Continuing Education Association) in partnership with MindEdge Learning. But most of these institutions have yet to implement these…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Special for UPCEA members: Free PCO Pro course enrollment

April 9, 2021

I’m pleased to inform you of a special offer for our institutional members, in thanks for your loyalty and commitment to UPCEA during the pandemic.   Our new professional development courses and certificates have been enthusiastically endorsed by participants. Students have appreciated the opportunity to learn from leaders in the profession, network with colleagues across…

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Plan to join us in-person for 2022 events!

March 26, 2021

I’m pleased to share with you some exciting news: UPCEA’s industry-leading events will be back live and in-person in April 2022! Even better, we are combining the Annual Conference and the Summit for Online Leadership and Administration + Roundtable (SOLA+R), hosting both events in Orlando, FL, at Disney’s Coronado Springs April 11-14, 2022. For the…

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Valuable insights from UPCEA's trusted corporate partners.

The future of revenue diversification in higher education: Crucial insights for universities in a post-pandemic world

April 14, 2021

Financial sustainability is the biggest existential threat facing higher education today. In the United Kingdom, the universities in deficit have almost quintupled in the last five years, from 24 in 2015/16 to 119 in 2018/19. The COVID-19 pandemic has exacerbated this challenge, with London Economics predicting that universities will be hit by a $3bn shortfall…

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The Top 7 Ways to Recruit Professional and Continuing Education Students for Higher Education

April 6, 2021

Your future continuing education students already exist — researching and searching for your programs right now. So how can you effectively tap into the continuing education market and recruit new students for your programs?  Who are your future students? According to research from Thinking Cap Agency, professional certification students are an average of 31 years…

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