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A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

[Snap Poll Results] Retention and Persistence

July 19, 2021

It is clear that higher education will face a number of challenges over the next decade as the pandemic has accelerated a number of technological, societal and economic trends. Further complicating the matters for institutions of higher education in the U.S. is the fact that demographic trends show an upcoming decade of declining traditional students.…

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[Study Results] Non-Credit to Credit Pathways

June 28, 2021

Our recent study on non-credit to credit pathways, sponsored by MindEdge, revealed that while institutions recognize the value of these pathways, most colleges and universities have not yet implemented these routes to a degree. These pathways are prescribed avenues that translate non-credit achievements into credit toward a degree. Non-credit to credit pathways ensure that each…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Academic Cheating: Are We Asking the Right Questions?

July 15, 2021

In recent months we have frequently seen reports of cheating among students at colleges, universities and even military academies. Is this entirely the fault of students or are faculty contributing to the problem by emphasizing rote memory of facts, figures and formulas? The popular press seems to attribute an apparent rise in academic cheating to…

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OER and Teaching Through the Rearview Mirror

July 1, 2021

Course content is a sacred compact between the instructor and the learner. Truth, relevancy and currency are among the key components of that agreement. In this 21st century, technologies are changing the landscape of industry and society at a rate not previously documented. Are our courses keeping up? I recall teaching communication technology classes in…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

UPCEA Recognizes University of Phoenix for Excellence in Online Learning

University of Phoenix receives recognition for a high-quality online education program   WASHINGTON, D.C. (May 6, 2021) — UPCEA, the association for college and university leaders in professional, continuing, and online education, announced today that the University of Phoenix successfully completed the UPCEA Hallmarks of Excellence in Online Leadership Review program, demonstrating consistent excellence throughout…

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Evaluating Online Teaching: Interviewing Instructors with 10+ Years Experience

We have been discussing online learning efficacy since its inception, with conversations and research focusing on factors such as student outcomes, pedagogy, student support, and community building in online courses and programs. All of these areas of focus are important, as they can point to best practices when designing, developing, and implementing online education. However,…

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Biden Administration Introduces FY 2022 Discretionary Budget, American Jobs Plan and American Families Plan | Policy Matters (April 2021)

Major Updates Biden Administration Introduces FY 2022 Discretionary Budget, American Jobs Plan and American Families Plan Over the past month, on the heels of passing the American Rescue Plan, we have now been provided with the Biden Administration’s outlay for the second and third stages of its “build back better” vision, in addition to the…

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Survey: College Students More Likely than Instructors to Give Pandemic Learning an “A” Grade and Prefer Some Courses be Fully Online Post-Pandemic

The Fourth Digital Learning Pulse Survey, Conducted by Bay View Analytics on Behalf of Cengage and Online Learning Partners, Evaluates How Higher Education is Changing in the Wake of COVID-19   BOSTON—April 28, 2021 —The higher education industry navigated many challenges over the last year, including the transition to online learning. As students, faculty and…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Special for UPCEA members: Free PCO Pro course enrollment

April 9, 2021

I’m pleased to inform you of a special offer for our institutional members, in thanks for your loyalty and commitment to UPCEA during the pandemic.   Our new professional development courses and certificates have been enthusiastically endorsed by participants. Students have appreciated the opportunity to learn from leaders in the profession, network with colleagues across…

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Plan to join us in-person for 2022 events!

March 26, 2021

I’m pleased to share with you some exciting news: UPCEA’s industry-leading events will be back live and in-person in April 2022! Even better, we are combining the Annual Conference and the Summit for Online Leadership and Administration + Roundtable (SOLA+R), hosting both events in Orlando, FL, at Disney’s Coronado Springs April 11-14, 2022. For the…

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Valuable insights from UPCEA's trusted corporate partners.

The future of revenue diversification in higher education: Crucial insights for universities in a post-pandemic world

April 14, 2021

Financial sustainability is the biggest existential threat facing higher education today. In the United Kingdom, the universities in deficit have almost quintupled in the last five years, from 24 in 2015/16 to 119 in 2018/19. The COVID-19 pandemic has exacerbated this challenge, with London Economics predicting that universities will be hit by a $3bn shortfall…

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The Top 7 Ways to Recruit Professional and Continuing Education Students for Higher Education

April 6, 2021

Your future continuing education students already exist — researching and searching for your programs right now. So how can you effectively tap into the continuing education market and recruit new students for your programs?  Who are your future students? According to research from Thinking Cap Agency, professional certification students are an average of 31 years…

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