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A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

[Snap Poll Results] Retention and Persistence

July 19, 2021

It is clear that higher education will face a number of challenges over the next decade as the pandemic has accelerated a number of technological, societal and economic trends. Further complicating the matters for institutions of higher education in the U.S. is the fact that demographic trends show an upcoming decade of declining traditional students.…

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[Study Results] Non-Credit to Credit Pathways

June 28, 2021

Our recent study on non-credit to credit pathways, sponsored by MindEdge, revealed that while institutions recognize the value of these pathways, most colleges and universities have not yet implemented these routes to a degree. These pathways are prescribed avenues that translate non-credit achievements into credit toward a degree. Non-credit to credit pathways ensure that each…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Academic Cheating: Are We Asking the Right Questions?

July 15, 2021

In recent months we have frequently seen reports of cheating among students at colleges, universities and even military academies. Is this entirely the fault of students or are faculty contributing to the problem by emphasizing rote memory of facts, figures and formulas? The popular press seems to attribute an apparent rise in academic cheating to…

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OER and Teaching Through the Rearview Mirror

July 1, 2021

Course content is a sacred compact between the instructor and the learner. Truth, relevancy and currency are among the key components of that agreement. In this 21st century, technologies are changing the landscape of industry and society at a rate not previously documented. Are our courses keeping up? I recall teaching communication technology classes in…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Falling Gracefully Into Fall Semester

August is fast-approaching. We look in the rearview and wonder, “Where did summer go?”.  We start bringing ourselves to terms with the reality that the lofty project list we created at the start of summer is going to end the season with some (and maybe many) boxes left unchecked.  This transitionary time from summer to…

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92% of Higher Education Leaders Say Microcredentials Support Institutional Competitiveness New study from UPCEA and Modern Campus

92% of Higher Education Leaders Say Microcredentials Support Institutional Competitiveness

New study from UPCEA and Modern Campus highlights the opportunity for colleges and universities to improve enrollments and student workforce readiness TORONTO and WASHINGTON, D.C., July 20, 2021 — Higher education leaders across North America are citing the value of alternative and microcredentials to support competitiveness and enrollment growth, according to a survey conducted by…

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Negotiated Rulemaking Kicks Off | Policy Matters (June 2021)

Major Updates Negotiated Rulemaking Kicks Off “Commenters at the public hearing addressed topics related to federal student aid, including Public Service Loan Forgiveness, widespread debt cancellation and the responsibility of for-profit institutions. The Department of Education began its negotiated rule-making process Monday (June 21) by holding the first of three days of public hearings, with…

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Announcing the Council for Chief Online Learning Officers (C-COLO)! The body for senior leaders charged with driving online strategy at the unit or campus level

UPCEA Announces New Leadership and Name for Chief Online Learning Officer Group

Council for Chief Online Learning Officers (C-COLO) is the body for senior leaders charged with driving online strategy at the unit or campus level WASHINGTON, D.C. (June 23, 2021) — UPCEA, the association for college and university leaders in professional, continuing, and online education, announced today that its body for chief online learning officers is…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

2021 Marketing and Enrollment Management Seminar to be held virtually

February 5, 2021

Exciting news — the Marketing and Enrollment Management Seminar will again be held virtually in 2021. The 2020 Seminar was a great success, with many first-time attendees among the more than 1,250 registrants. We heard clearly from UPCEA members like you that institutional budget and travel restrictions would severely limit access to in-person events for…

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2021 Regional Conferences to be Virtual, Free for Members

January 27, 2021

I’m pleased to share with you that UPCEA’s 2021 Regional Conferences this fall will again be completely virtual AND free of charge to our members! I invite you and your teams to connect, network, share and learn with us online in fall 2021. Until then, session recordings, slides, and other materials from the 2020 Regional…

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Valuable insights from UPCEA's trusted corporate partners.

The future of revenue diversification in higher education: Crucial insights for universities in a post-pandemic world

April 14, 2021

Financial sustainability is the biggest existential threat facing higher education today. In the United Kingdom, the universities in deficit have almost quintupled in the last five years, from 24 in 2015/16 to 119 in 2018/19. The COVID-19 pandemic has exacerbated this challenge, with London Economics predicting that universities will be hit by a $3bn shortfall…

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The Top 7 Ways to Recruit Professional and Continuing Education Students for Higher Education

April 6, 2021

Your future continuing education students already exist — researching and searching for your programs right now. So how can you effectively tap into the continuing education market and recruit new students for your programs?  Who are your future students? According to research from Thinking Cap Agency, professional certification students are an average of 31 years…

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