Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreAI in Higher Ed Will Come Slowly, Until All of a Sudden! Higher education is, by nature, very slow to change. So it is with embracing Artificial Intelligence (AI). Yet, when it finally comes, the changes will come in an avalanche. In discussions with faculty and staff, I have encountered some reluctance to take AI…
Read MoreThere is a new “cliff” in American higher education, and it is not the demographic cliff. Rather, it is the dramatic cliff in math knowledge, skills, and abilities. Let me be clear that other discipline deficiencies are found in this new generation of college students, however they are dwarfed by those in math. These have…
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UPCEA Welcomes New Board and Committee Members for 2026 Terms
WASHINGTON, December 12, 2025 – UPCEA, the online and professional education association, is pleased to announce the election of new officers and new directors to serve on the UPCEA Board of Directors. Elected in November, these individuals will assume their roles at the conclusion of the 2026 UPCEA Annual Conference in New Orleans, La. on…
UPCEA Releases 2026 Predictions for Higher Education
Report highlights the accelerating transformation of higher education, from AI-driven infrastructure to lifelong learning pathways. WASHINGTON (Dec. 8, 2025) – UPCEA, the online and professional education association, today announced the release of its “Predictions 2026: Insights for Online & Professional Education.” This year’s report brings together expert perspectives from across the association to examine the…
UPCEA Announces Release of New Secret Shopper Benchmarking Study at UPCEA MEMS 2025
Findings unveiled during the conference’s closing keynote reveal major gaps and opportunities in enrollment responsiveness. WASHINGTON and BOSTON (Dec. 4, 2025) – UPCEA, the online and professional education association, today announced the release of its newest research report, Enrollment Process Review: Secret Shopper Analysis, during the closing session at the 2025 UPCEA Marketing, Enrollment Management,…
Reflecting on the 2025 UPCEA CCI Convening: Designing Intentional, Learner-Centric Pathways
At the inaugural UPCEA Council for Credential Innovation (CCI) Convening, leaders from across UPCEA member institutions came together to explore what it means to build truly learner-centric, intentional credential ecosystems—ones that align with institutional mission, ensure financial sustainability, and elevate the student experience. Hosted as the first in-person gathering of CCI representatives, the event served…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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