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A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Beware Higher Education: Cancel Culture and Generation Z are Here to Stay

August 11, 2020

Generation Z, those ages 8 to 23, are 67 million strong and represent one in five U.S. residents.[i] Those approximately 14 to 23, the iGeneration, are a powerful and influential group and constitute more than half of Gen Z. iGen recently disrupted President Trump’s Tulsa rally through the use of TikTok. They, along with young…

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Marketing and Enrollment Management in a Time of Uncertainty

June 19, 2020

Institutions of higher education are faced with major challenges and have leaned toward many of their professional, continuing and online (PCO) education units to not only assist with bringing traditional teaching faculty into a more aggressive world of online learning, but to also supplement lost revenue and enrollments due to students not returning to campus…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Multiple Digital Learning Modes to Optimize Class

July 30, 2020

As many of us prepare for a digitally delivered fall term, we should consider the variety of options that can be employed in our classes, enabling flexibility and optimizing learning outcomes. These COVID-19 times are disrupting our lives, our work and our learning. They force us to find new ways to deliver our curriculum and…

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Virtual Laboratories: Convergence of Learning and Career Practice

July 17, 2020

In the months of COVID-19 isolation, the gulf between college science labs and professional labs has narrowed; they both are converging in online practice. Academic virtual science labs have improved year by year as more and more learners seek to advance their education and careers through online learning. At the same time, professional laboratories have…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Look no further for your benchmarking and research needs

Today I’m writing to shine a light on UPCEA’s best kept secret: the Center for Research and Strategy led by Jim Fong and featuring some of the best consultants in the industry. The Center provides actionable research and benchmarking free of charge for all members; and high value custom consulting across the entire spectrum of…

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UPCEA Issues Public Comments to Department of ED on Regular + Substantive, Distance Education Regulations

Today, UPCEA has submitted comments to the US Department of Education in response to their Notice of Public Rulemaking (NPRM) issued on April 2, 2020, which closes on May 4, 2020. These regulations were informed by the 2018-2019 negotiated rulemaking committee. We wrote regarding clarification and suggested edits for how the NPRM amends key definitions…

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Regional conferences go virtual ⁠— and are free for members!

Exciting news: All five of our 2020 UPCEA Regional Conferences this fall will now be fully virtual AND are free of charge to our members! Choose one or all five regions for this new conference experience—Virtually Together: 2020 UPCEA Regional Conference Series. All are open and complimentary for members this year. Gather your team and…

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Survey: Emergency Move Online Forced More than Half of Faculty to Learn New Teaching Methods (Campus Technology)

In the face of the COVID-19 pandemic, nearly all higher education institutions (90 percent) in a recent survey used some form of emergency distance education to complete the Spring 2020 term. And 56 percent of faculty who moved courses online were using teaching methods they had never used before. That’s according to “Digital Learning Pulse…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

UPCEA Seeks VP of Finance & Administration

July 23, 2020

UPCEA is currently seeking a Vice President of Finance & Administration for a fully remote position. I am turning to the UPCEA community for help in filling this spot on our team at headquarters. If you know anyone in the finance and accounting areas of the non-profit or higher education sectors who might be interested…

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Just Released: UPCEA Hallmarks of Excellence in Credential Innovation

May 20, 2020

Over the past five years UPCEA has published two Hallmarks of Excellence frameworks, first in Online Leadership and then Professional and Continuing Education. These quality frameworks have been endorsed and used by countless organizations and institutions as they evaluate, enhance, and sometimes even build professional, continuing, and online enterprises. Today, I am so pleased to…

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