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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

Leading in the Age of AI: Learning from Lincoln

October 20, 2025

“How would you describe your leadership style?”  This question is a common one for both mid-level and senior-level candidates in the interview process. In the past, many relied on descriptors such as transformative, collaborative, or authentic to explain how they approached people and built teams. But as you think about your next career step, perhaps…

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Maximizing Audience Lifetime Value: The Role of Branding, Partnerships, and Alumni Networks in Credential Success

October 13, 2025

Shifting Student and Employer Priorities Create Opportunities for Higher Education Interest and innovation in workforce-related programming and credentials continue to surge, emerging as one of the fastest growing markets in higher education. Two-thirds of colleges and universities are making significant investments in this area, with more than one-third also embedding professional certifications into their online…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Higher Education AI Transformation 2030

October 16, 2025

We have begun a transformation in higher education that will make us more responsive, efficient, and effective at achieving our multiple missions. This will not be easy or without trauma, but it is necessary. I had the honor and good fortune to be invited by the generous and insightful Board Chair of the International Professors…

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AI Hallucinations May Soon Be History

October 2, 2025

An artifact of the race to the top in Artificial Intelligence (AI) is that mistakes inevitably occur in refining the models that are under continuous development. One of those many mistakes apparently led to hallucinations in outputs. We all are witness to the incredibly frenetic race to develop AI tools that publicly kicked off on…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

AI Tools Are Driving Prospective Student Decisions, UPCEA and Search Influence Research Shows

Half of prospective students use AI tools weekly, and early-adopting institutions stand to gain in enrollment visibility. NEW ORLEANS, La., October 13, 2025 – 50 percent of prospective students now use AI-powered search tools at least weekly, making artificial intelligence a critical first step in discovering and evaluating higher education programs. The 2025 AI Search…

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UPCEA Virtual Forum Recap: Expanding Institutional Capacity for Employer Engagement in Credential Innovation

September 17, 2025 marked UPCEA’s first-ever Virtual Forum on Employer Engagement and Credential Innovation. The event, curated by Amy Heitzman, Ph.D., UPCEA’s Deputy CEO and Chief Learning Officer, brought together senior leaders in professional, continuing, and online education to examine how institutions can strengthen partnerships with employers and scale credentialing strategies that align with workforce…

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UPCEA Publishes “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today” to Guide Higher Education Leaders into a New Era

Advocacy piece serves as a guide for institutional leaders to navigate challenging times WASHINGTON, D.C., ISSUED OCTOBER 6, 2025…UPCEA, the online and professional education association, today announces the release of its latest advocacy piece, “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today.”  Designed to raise awareness of critical questions every campus leader…

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UPCEA 2025 Fong Grant Recipient Announced

WASHINGTON, D.C., September 29, 2025 — UPCEA is pleased to announce that the 2025 Jim Fong Grant for Advancing Online and Professional Education has been awarded to Morgan State University’s Center for Continuing and Professional Studies. Morgan State’s submission contained broad ambitions, notable contributions to the field, and aligned with UPCEA’s suite of services.  …

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Look no further for your benchmarking and research needs

May 4, 2020

Today I’m writing to shine a light on UPCEA’s best kept secret: the Center for Research and Strategy led by Jim Fong and featuring some of the best consultants in the industry. The Center provides actionable research and benchmarking free of charge for all members; and high value custom consulting across the entire spectrum of…

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Regional conferences go virtual ⁠— and are free for members!

April 23, 2020

Exciting news: All five of our 2020 UPCEA Regional Conferences this fall will now be fully virtual AND are free of charge to our members! Choose one or all five regions for this new conference experience—Virtually Together: 2020 UPCEA Regional Conference Series. All are open and complimentary for members this year. Gather your team and…

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Valuable insights from UPCEA's trusted corporate partners.

AI Search in Higher Education: The Student Search Trends You Can’t Ignore

October 24, 2025

Search behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…

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Reflections from Convergence 2025: Lessons in Agility, Leadership, and Lifelong Learning

October 16, 2025

There are few conferences that truly bring together such an inspiring mix of vision, innovation, and authenticity as UPCEA’s Convergence. This year, the event in Washington D.C. proved why it’s one of my favorite gatherings in the field of continuing education. The energy, the openness, and the collective drive to redefine learning for a changing…

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