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A Blog on Latest Trends Impacting Marketing and Higher Education
from the Founding Director of UPCEA's Center for Research and Strategy, Jim Fong

Innovating Off the Degree Backbone

July 22, 2022

The National Student Clearinghouse continues to report sobering statistics on higher education enrollments[i].  Their Spring 2022 report shows that undergraduate enrollment fell by 662,698, as compared to the prior year.  In addition, spring graduate enrollments were relatively flat, but still falling by 22,337.  With the predicted demographic cliff looming nearby, a decade of tuition increases…

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Marketing in a Post-Pandemic World

June 24, 2022

Marketing budgets and staffing have significantly increased from pre-pandemic levels I once heard that when faced with trauma or chaos, humans consider a number of options … fight, flight (or flee) or freeze. Institutions and their leadership make similar choices when faced with economic adversity. Based on the 2022 UPCEA Marketing Survey, institutions of higher…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Imagine We Are Starting a University Now

September 22, 2022

In so very many ways, we in higher education have fallen behind business, industry, governments, and society as a whole. We are offering programs and products that may have been relevant 50 or a hundred years ago but are not in touch with the society of the fourth industrial revolution. Learners currently are given few forward-thinking,…

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Longevity Declining Among Higher Ed Employees: What is There to Lose?

September 8, 2022

More than half of college employees say they are likely to leave their jobs in the next year as reported in a new survey by the College and University Professional Association for Human Resources, CUPA-HR. The most common reasons listed for seeking new employment were the prospect of higher pay, an opportunity to work remotely,…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

K-State Global Campus Goes Remote: What a Difference a Year Makes

By Karen Pedersen and Jennifer Thornburg In June of 2021, the lease for the 20,000+ sq foot building housing the Kansas State University Global Campus was up for renewal. Ten months before that, while in the middle of a global pandemic, the Global Campus leadership team began discussions about the possibility of going permanently remote….

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UPCEA Announces 2022 Regional Award Recipients

20 Individuals and 14 Programs Honored Across 5 Regions WASHINGTON, September 22, 2022 – UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2022 Regional Awards. Each of UPCEA’s five Regions recognizes both individual and institutional achievement of the UPCEA members within the Region.  Award recipients will be honored…

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UPCEA Announces 2022 Diversity in Leadership Scholars

UPCEA Announces 2022 Diversity in Leadership Scholars

UPCEA is pleased to announce the 2022 cohort of Bethaida “Bea” González Diversity in Leadership Scholars.  Representative and diverse leadership is a cornerstone of UPCEA’s Commitment to Diversity and Inclusive Excellence. The goal of the Diversity Scholars program is to equip diverse professionals at any stage of their career with the skills and knowledge needed…

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Biden Administration Announces Long-Awaited Student Debt Forgiveness, Signals End of Student Loan Payment Pause | Policy Matters (August 2022)

Major Updates Biden Administration Announces Long-Awaited Student Debt Forgiveness, Signals End of Student Loan Payment Pause After years of anticipation, the Biden Administration rolled out its student debt forgiveness and repayment package. While the $10,000 in forgiveness for any individual making less than $125k per year (or $250k jointly) which was included in the final…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

We’re putting your feedback to use

June 21, 2018

Recently, we conducted a member needs assessment to ask members how we can improve the value we offer to all those in the UPCEA community. A special thanks to all of you who took the time to share your thoughts with us. We’ve carefully reviewed your feedback, and I’m pleased to share what we’re doing…

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Announcing two exciting, new member-driven regional conference pilot programs!

September 21, 2017

Dear Colleagues, I want to share with you the results of the UPCEA Presidential Task Force on Regional Conferences, which conducted a comprehensive and iterative review of the signature deliverable of UPCEA’s five regions: a fall conference. The UPCEA Board of Directors charged the Task Force to make recommendations for reducing the number of regional…

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Valuable insights from UPCEA's trusted corporate partners.

Dr. Anthony Carnevale on the Changing Journey from Adolescence to Adulthood

June 7, 2022

Historical and cultural moments that impacted the evolution of the American education system In a new episode of the MindMaxing podcast series, “Adolescence to Adulthood,” Dr. Anthony Carnevale outlines the political, economic, and social shifts that have made obtaining a college education a necessity—and a challenge—for many students, especially those from lower-income families. As research…

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Four practices to advance equity in online student support

May 6, 2022

Taking a holistic approach to updating DEI practices When you provide a coaching program to online learners across the country, the populations you support are extremely diverse. Different backgrounds. Different cultures. Different ages, socio-economic situations, and life experiences. That’s why, as student supporters in online communities, it’s critical to implement equitable support techniques that serve…

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