See below for the full set of all blogs hosted by the association.

Learn more about UPCEA publications. If you want to be sure to get updates from us, be sure you're a UPCEA member.

A Blog on Latest Trends Impacting Marketing and Higher Education
from the Founding Director of UPCEA's Center for Research and Strategy, Jim Fong

New Study: Third-Party Providers and PCO Units

October 20, 2022

UPCEA recently collaborated with ed2go on research related to professional, continuing, and online (PCO) education units’ relationships with third-party providers. This study, Perceptions of Third-Party Providers as a Result of the Pandemic, found that PCO units often sought assistance from third-party providers to help expand bandwidth to support existing students, diversify their portfolios, and continually…

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Innovating Off the Degree Backbone

July 22, 2022

The National Student Clearinghouse continues to report sobering statistics on higher education enrollments[i].  Their Spring 2022 report shows that undergraduate enrollment fell by 662,698, as compared to the prior year.  In addition, spring graduate enrollments were relatively flat, but still falling by 22,337.  With the predicted demographic cliff looming nearby, a decade of tuition increases…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Time to Consider Your Social Media Options

November 28, 2022

As higher ed professionals, this is a good time to re-think our social platforms. As of this writing, the future of Twitter is unclear. Elon Musk has taken over the helm with policies and practices that are prompting massive layoffs and resignations that have threatened the regular operation of the social media tool. Some experts…

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Universities Looking Beyond the Traditional For-Credit Semester Experiences

November 17, 2022

A survey shows that nearly half of said they chose their college on the basis of potential career prospects, only 11% felt prepared to enter the workforce. Salesforce’s third annual Connected Student Report, released last month, identifies some serious shortcomings perceived by college and university students. While nearly half of the 1,300 students surveyed said they chose…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

UPCEA and AACRAO Announce 2023 Conference to Examine the Emergent Field of Alternative Credentials in Higher Education

‘Convergence: Credential Innovation in Higher Education’ will gather credential innovation stakeholders, Nov. 1-3, 2023, in Washington, DC WASHINGTON, D.C. (Nov. 17, 2022) – The University Professional and Continuing Education Association (UPCEA) and the American Association of Collegiate Registrars and Admissions Officers (AACRAO) announced today they will jointly present a new conference in 2023 focused on…

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Survey: 3 in 10 Students Lose Significant Academic Credits Transferring Between Colleges

A new study from UPCEA and StraighterLine examines barriers and motivations for transfer students with implications for institutions, finds 30% of students lose at least a quarter of existing academic credit  WASHINGTON, D.C. (November 17, 2022) – UPCEA (University Professional and Continuing Education Association), the largest association of adult and continuing education units at colleges…

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Department of Education Releases Final Rules on 90/10 Rule, Incarcerated Individuals, Borrower Defense, Debt Relief Programs, Among Others | Policy Matters (October 2022)

Major Updates Submission Form for Federal Student Loan Forgiveness Opens; Accepting Applications Through End of 2023 The application for federal student loan forgiveness for up to $20,000 for eligible individuals opened earlier this month. Though the deadline to submit for forgiveness is December 31, 2023, student loan borrowers are encouraged to submit prior to November…

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UPCEA Announces Retirement of Chief Membership Officer Kimberly Zaski, New Staff Additions

WASHINGTON, D.C., October 28, 2022 – UPCEA, the association for leaders in online and professional continuing education, has announced a number of key staff changes. Chief Membership Officer and Vice President, Corporate Partnerships Kimberly Zaski is retiring at the end of the calendar year. She will be replaced by Kathleen Ives, formerly CEO of the…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Keeping you connected

March 26, 2020

While you are leading campus responses to the pandemic, our goal is to help you stay connected to the larger PCO community. This community, this professional association, is one of your greatest assets during this challenging time. Now more than ever we are learning from each other. Helping each other solve problems. Supporting each other. …

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2020 UPCEA Annual Conference Cancellation

March 17, 2020

Today we have been forced to cancel the UPCEA Annual Conference originally scheduled for March 18-20, 2020, at the Westin Boston Waterfront Hotel. This year’s conference will not be rescheduled.     As we shared previously, we originally opted to postpone the conference due to conditions stemming from the Coronavirus (COVID-19) outbreak. Though we had every…

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Valuable insights from UPCEA's trusted corporate partners.

Making the Case: Marketing to Adult Learners with Data

December 1, 2022

With enrollments declining and as a tight labor market reaches record-low unemployment,, marketers and recruiters in higher education now face the difficult task of finding new students in a uniquely challenging time for colleges and universities. One potential source of those new students? Adult learners. Moving Up and Moving Forward, a new research report from Lightcast, uses analysis…

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SEO & Digital Advertising: Jet Fuel for Your Higher Education Marketing Strategy

October 28, 2022

If you were asked what digital channels facilitate your most qualified prospects’ journey to inquiry or application, would you know the answer? It’s no secret that in the last three years, demand for online education has skyrocketed, while the demographics of Professional, Continuing and Online (PCO) education units’ students have evolved. Facilitated by the Great…

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