In late August, I had the opportunity to join the National Governors Association’s Intersectional Policy Lab on Non-Degree Credentials and Skills-Based Practices in Minneapolis. This first in-person gathering of NGA’s Data and Non-Degree Credential Learning Community and Skills in the States Community of Practice brought together state leaders, researchers, foundations, and employers for two days…
Read MoreWhen the New York Times ran a piece in August pointing out that companies are throwing billions into AI with little to show for it, I had déjà vu. It took me right back to the late 1990s, when everyone thought the web would change everything overnight. It did change everything—but not before years of…
Read MoreUniversity budgets across the country are broken. Overall revenue and accumulated financial support appear to be declining at most universities for a wide variety of reasons. New funding policies, administrative reorganizations such as those at the Department of Education, lean fiscal times for states, diminished regard for higher learning, fewer requirements for degrees among employers…
Read MoreFall semesters are just beginning and the companies offering three leading AI models: Gemini by Google, Claude by Anthropic and ChatGPT by OpenAI have rolled out tools to facilitate AI-enhanced learning. Here’s a comparison and how to get them. Each of the three leading AI providers has taken a somewhat different approach to providing an…
Read More2025 UPCEA MEMS Award Recipients Announced
29 Recipients Chosen For Three Award Categories WASHINGTON, D.C., September 17, 2025 — UPCEA, the online and professional education association, has announced the recipients of the 2025 Excellence in Enrollment Management Award, the Excellence in Advancing Student Success Award, and the Excellence in Marketing Award. All three awards are sponsored by UPCEA’s Marketing, Enrollment, and…
Honoring the Life and Legacy of Dr. James P. Pappas
UPCEA joins colleagues, friends, and the broader higher education community in mourning the passing of Dr. James P. Pappas, who dedicated his career to advancing the reach, relevance, and impact of online, professional and continuing education. Dr. Pappas, a former President of UPCEA, was the 1999 Walton S. Bittner Service Citation Award recipient and 2006…
UPCEA Partners with AACRAO to Present 2025 Convergence: Credential Innovation in Higher Education
September 29-October 1 conference to take place in metro Washington DC area WASHINGTON, D.C., ISSUED SEPTEMBER 9, 2025. UPCEA, the online and professional education association, and AACRAO, a non-profit organization that supports higher education professionals, are again joining together to present Convergence: Credential Innovation in Higher Education, an event exploring the future of alternative credentials…
Justice Department Threatens College Funding Over DEI Policies; Administration Requests Detailed Admissions Data | Policy Matters (August 2025)
Major Updates Justice Department Threatens College Funding Over DEI Policies; Administration Requests Detailed Admissions Data The U.S. Department of Justice has issued guidance warning that colleges and other federally funded institutions could lose federal support if they continue certain diversity, equity and inclusion (DEI) practices. The DOJ’s new memo flags a sweeping range of campus…
We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreOver the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…
Read MoreKey Insights The majority of Professional, Continuing, and Online Education units prioritize paid search advertising. This shows that institutions view search as an important part of a prospect’s journey — but a much smaller portion invest in SEO. Search engine optimization is worthy of ongoing investment. However, university marketing units and outsourced marketing providers don’t…
Read MoreFor higher education marketing strategies, SEO ROI is tricky to define. What is the return? What is the investment? Whose numbers do we even use? And how long do we have to wait to see that return on SEO investment? Higher education websites house tremendous “unseen treasure,” which adds value for SEO. ROI is the…
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