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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

Four Steps to Help Enrollment Managers Lead in a Challenging Environment

July 9, 2024

Many institutions are facing significant financial hurdles and enrollment managers are called upon now more than ever to solve the multiple challenges related to enrollment issues including low numbers, diversification of learners to include the growing number and importance of adult learners, international enrollments, and tension between undergraduate and graduate program enrollments.  Changing our current…

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What Do Students Want from Their Online Programs?

June 20, 2024

Knowing what our potential students want is critical in a time of greater competition for students who will enroll in our programs.   Things have dramatically changed since the early 2000s when almost any online program was successful by almost any measure. Demand for online education was growing, while the supply of online programs could not…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

The AI-Augmented Professor of 2024

May 8, 2024

It is early August 2024.  I am about to begin the fall term of teaching, research, administrative tasks and advising with the help of Generative Artificial Intelligence (GenAI) tools and assistants.  My syllabus was already submitted a couple of months ago so it is available online to all who may want to register. I did…

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Higher Education and the Four Industrial Revolutions

April 25, 2024

This is not the first time that western civilization and American higher education has encountered a massive change impacting the mission, technologies and vision of higher learning. We would be wise to take a moment to reflect on the ways in which higher education has adapted to radical change in society, technology and culture in…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

How will the rise of AI in the workplace impact liberal arts education? (Higher Ed Dive)

Demand for liberal arts education has declined in recent years as students increasingly eye college programs that directly prepare them for jobs. But according to many tech and college experts, as businesses launch advanced AI tools or integrate such technology into their operations, liberal arts majors will become more coveted.  That’s because employers will need…

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An Online Pivot That Continues to Pay Off (Inside Higher Ed)

Unity Environmental University has celebrated explosive enrollment growth since it transitioned to a predominantly online institution beginning in 2016. And at a time when many small colleges are struggling with stagnant enrollment and financial challenges, Unity’s strategic pivot to digital learning continues to pay off. […] Online higher education experts applaud the choices Unity administrators have…

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UPCEA’s Finance Department Grows, Welcomes Tanya Smith

UPCEA proudly welcomes Tanya Smith as the association’s new Controller. Tanya is a Certified Public Accountant with an extensive background in higher education. Prior to joining UPCEA’s Finance and Accounting team, she dedicated 25 years to the University of Alabama in Huntsville (UAH), where she most recently served as the Director of Accounting and Financial…

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Universities Investing in Microcredential Leadership (Inside Higher Ed)

Amy Heitzman noticed a new trend when UPCEA, an online and professional education association, put out calls last year to institutions looking to bulk up microcredential programs. “Five of the 40 [applicants] said, ‘We’re going to hire someone to head this up,’” said Heitzman, UPCEA’s deputy CEO and chief learning officer. “And it was like,…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

UPCEA Brand Evolution in an Era of Change

March 26, 2024

The pandemic upheaval forced rapid adaptation across campuses, accelerating the digital transformation that had been underway for decades. Online and professional education is at the forefront of this transformation, addressing strategic questions about business models and learner needs. In this ever-evolving landscape of higher education, adaptation isn’t just an option; it’s a necessity. UPCEA recognized…

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UPCEA Seeks Full-Time Controller 

March 15, 2024

UPCEA is currently seeking a full-time Controller for a fully remote position with the association.   The Controller will oversee and manage all aspects of the organization’s accounting functions. This includes ensuring financial accuracy, compliance with relevant regulations, and providing timely financial reports for internal and external stakeholders. The Controller also plays a key role in…

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Valuable insights from UPCEA's trusted corporate partners.

Drive Success: Using Recruitment SEO to Fill Higher Education Seats

July 2, 2024

  Higher education marketing teams face a critical challenge: adapting to how learners now discover and explore educational programs. From the first touchpoint to application completion, marketers must ensure a seamless experience for prospective students and maintain their presence throughout the enrollment funnel. This makes recruitment SEO more important now than ever before. With fewer…

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Future-Focused: Laying the Groundwork for Student Success with an Effective Orientation

July 1, 2024

Butler University has long been recognized for its commitment to providing high-quality education and fostering the development of well-rounded professionals. The Doctor of Pharmacy (PharmD) program has been a cornerstone of the university’s academic offerings for decades. Through a continuous commitment to improvement, Butler has embraced innovative approaches to ensure its offerings remain relevant and…

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