Higher education marketers are faced with significant challenges in attracting new adult students into their professional, continuing, and online (PCO) programs. The target market is now primarily spread across four generations of adult learners, recent Generation Z graduates (those 22 or younger) and Gen Zers not going to college, Millennials (those 23 to 37 years…
Read MoreWith the holidays near, we need to give thanks for the many opportunities that 2019 should provide to higher education. The next few years (including 2019) bring the promise of a new and exciting economy, one based heavily on automation and efficiencies and fueled by the once-mocked Millennials (born between 1980 and 1996; now roughly…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreWe have begun a transformation in higher education that will make us more responsive, efficient, and effective at achieving our multiple missions. This will not be easy or without trauma, but it is necessary. I had the honor and good fortune to be invited by the generous and insightful Board Chair of the International Professors…
Read MoreThe Decade of the COLO: Why Online Leadership Matters
In celebration of National Distance Learning Week, UPCEA is highlighting key resources each day that showcase how online and professional education leaders continue to drive innovation, resilience, and transformation. As higher education continues to navigate economic pressures, evolving technologies, and shifting learner expectations, one thing has become clear, strong online leadership is no longer optional;…
UPCEA Joins National Opposition to Federal Compact | Policy Matters (October 2025)
Major Updates UPCEA Joins National Opposition to Federal Compact UPCEA has joined with over thirty higher education associations to make a statement opposing the federal government’s proposed “Compact for Academic Excellence in Higher Education.” The coalition, coordinated by ACE, warns that the compact would impose federal conditions on what and how colleges teach, threatening academic…
UPCEA Announces Exclusive Partnership with the International Distance Education Benchmark Project (IDEBP)
Collaboration empowers online education leaders with confidential benchmarking, data-driven insights, and strategic decision-making tools WASHINGTON, D.C., October 29, 2025 — UPCEA, the online and professional education association, has announced an exclusive partnership with the International Distance Education Benchmark Project (IDEBP), a first-of-its-kind initiative designed to help higher education institutions strengthen their digital learning strategies through…
AI Tools Are Driving Prospective Student Decisions, UPCEA and Search Influence Research Shows
Half of prospective students use AI tools weekly, and early-adopting institutions stand to gain in enrollment visibility. NEW ORLEANS, La., October 13, 2025 – 50 percent of prospective students now use AI-powered search tools at least weekly, making artificial intelligence a critical first step in discovering and evaluating higher education programs. The 2025 AI Search…
We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreOver the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
Read MoreThere are few conferences that truly bring together such an inspiring mix of vision, innovation, and authenticity as UPCEA’s Convergence. This year, the event in Washington D.C. proved why it’s one of my favorite gatherings in the field of continuing education. The energy, the openness, and the collective drive to redefine learning for a changing…
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