Just as industry is primarily employing three generations of workers, Boomer, Generation X, and Millennial, it also employs three generations of marketers … the mass marketer, the target marketer, and now the digital marketer. Similarly, as Generation Z is making its presence known in the workforce, so is the analytical or automated marketer. Over the…
Read MoreDavid Packard, one of the founders of Hewlett Packard, once said “Marketing is too important to be left to the marketing department.” However, the inverse could also be true—that marketing should not be done without a marketing department. Effective marketing requires a strategic, data-driven approach; a team to manage it; a budget to support it;…
Read MoreLearning in contemporary higher education is rooted deeply in calendars and time rather than mastery of the topic of the learning. With an inflexible semester or quarter calendar and an often-inflexible schedule and length of meeting times, learners are marched through the system in the orderly method of an assembly line. As long as I…
Read MoreThis fall we are moving into the agentic generation of Artificial Intelligence (AI). It is generative AI that we have become accustomed to in the past couple of years. That will not go away, but increasingly, it will serve in support of agents. “Where generative AI creates, agentic AI acts.” That’s how my trusted assistant,…
Read MoreJustice Department Threatens College Funding Over DEI Policies; Administration Requests Detailed Admissions Data | Policy Matters (August 2025)
Major Updates Justice Department Threatens College Funding Over DEI Policies; Administration Requests Detailed Admissions Data The U.S. Department of Justice has issued guidance warning that colleges and other federally funded institutions could lose federal support if they continue certain diversity, equity and inclusion (DEI) practices. The DOJ’s new memo flags a sweeping range of campus…
UPCEA’s 2025 Online Education Benchmarking Report Provides Vital Data for University Leaders
Second annual study provides new KPI benchmarks around enrollments, finance, and budget, explores the impact of AI, and provides strategic recommendations for online leaders to thrive in these uncertain times. WASHINGTON, D.C., ISSUED AUGUST 12, 2025…UPCEA, the online and professional education association, today announced the release of a new research report, “Benchmarking Online Enterprises: Insights…
Congress Passes President Trump’s OBBB—Workforce Pell Included, but Higher Ed Gets $300 Billion Slash | Policy Matters (July 2025)
Major Updates Congress Passes President Trump’s OBBB—Workforce Pell Included, but Higher Ed Gets $300 Billion Slash President Trump’s newly signed One Big Beautiful Bill Act (OBBB) overhauls the federal approach to higher education policy. Short-term Pell advocates (of which UPCEA has been a long supporter) have something to be thankful for, as it opens Workforce…
Synchronizing Pathways: Advancing the National Dialogue on Credentials and Learning Mobility
Incubator grant supports critical work to align data practices and learning mobility frameworks to benefit today’s learners WASHINGTON July 31, 2025 – UPCEA, the online and professional education association, has launched a national initiative to advance credential transparency and learner mobility through improved data quality and institutional capacity-building. The project titled, “Synchronizing Pathways: Expanding Institutional…
We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreOver the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…
Read MoreSince the 1980s, higher education has steadily shifted from passive lectures to more active, student-centered learning. As Bonwell and Eison noted in Active Learning: Creating Excitement in the Classroom, this shift not only reinforces content mastery but also fosters critical thinking and problem-solving. Cynthia J. Brame, writing for Vanderbilt’s Center for Teaching, defines active learning…
Read MoreTurn learners into the cyber pros every employer is chasing with stackable, multi-credential pathways The Cyber Talent Gap Is a Moving Target Picture this: the bad guys keep upgrading their playbook, but the good guys are still running last season’s plays. That’s the cyber talent gap in a nutshell. It’s not just about more people…
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