Predictions are one individual’s hunch based on the information at hand. Rarely do long-term predictions come true in just one year. Many of my 2018 predictions continue to head in the anticipated direction, some faster than others. However, what is clear is that, as happened to the music industry ten years ago, transportation (Uber, Lyft,…
Read MoreHigher education marketers are faced with significant challenges in attracting new adult students into their professional, continuing, and online (PCO) programs. The target market is now primarily spread across four generations of adult learners, recent Generation Z graduates (those 22 or younger) and Gen Zers not going to college, Millennials (those 23 to 37 years…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreReflecting on the 2025 UPCEA CCI Convening: Designing Intentional, Learner-Centric Pathways
At the inaugural UPCEA Council for Credential Innovation (CCI) Convening, leaders from across UPCEA member institutions came together to explore what it means to build truly learner-centric, intentional credential ecosystems—ones that align with institutional mission, ensure financial sustainability, and elevate the student experience. Hosted as the first in-person gathering of CCI representatives, the event served…
Federal Grant Opportunities: Funding for Workforce Pell Programs and AI | Policy Matters (November 2025)
Major Updates Federal Grant Opportunities: Funding for Workforce Pell Programs and AI (Applications Due December 3) The Department of Education has launched a rapid grant competition under the Fund for the Improvement of Postsecondary Education (FIPSE–Special Projects), with applications due December 3, 2025. The program is designed in part to help institutions build or scale…
Constructing the Future: Why Credential Innovation Needs Bold Leadership
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Learning Mobility in Action: Removing Barriers and Recognizing the Whole Learner
Learning Mobility: A Movement Taking Shape At this year’s AACRAO Technology & Transfer: A Learning Mobility Summit, higher education leaders from UPCEA member institutions gathered to explore a question at the heart of the learner mobility movement: How can postsecondary institutions recognize, record, and reward all learning—wherever and however it occurs? Moderating this conversation alongside…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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