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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

The Changing Landscape for Professional and Continuing Education in the U.S.

February 1, 2017

With advancements in computing and the Internet, higher education saw a major transformation in the late 1990’s and into the new millennium. With online education, regional boundaries and service areas soon disappeared and institutions of higher education began competing more directly with one another. With greater competition, the degree and higher education experience was quickly…

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Who is Driving Data Access and Usage? The Role of Tech and Data Teams

January 10, 2017

The role of information technology (IT) teams appears to be very different in higher education than it is in the business world. In business, CIOs and other managers of IT departments have made significant strides towards achieving strategic alignment. In higher education, however, it appears that professional, continuing, and online (PCO) education unit directors and…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

The Synthetic Professor

July 18, 2024

We have reached a point in the development of Generative AI (GenAI) that synthetic AI professors are poised to enter academe. We have been following the rapid development of knowledge and abilities of GenAI over the past couple of years. OpenAI Chief Technology Officer (CTO) Mira Murati recently gave some additional clarity on its capabilities.…

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AI Reshapes Higher Ed and Society at Large by 2035

July 4, 2024

There are important steps to be taken in higher education as we prepare for the deep society-wide changes that will take place in the next five to ten years.  In general, these columns have focused on the incremental actions that should be taken to benefit higher education institutions and their constituencies as they adapt to…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

UPCEA Receives Grant from Walmart to Scale Engagement Between Employers and Higher Ed

Significant second grant will drive adoption of new models for engaging employers in credential innovation WASHINGTON (July 24, 2024) – UPCEA, the online and professional education association, is honored to receive a $600,000 grant from Walmart to drive innovation in skills-based credentialing with a project titled, “Expanding Institutional Capacity for Employer Engagement in Credential Innovation.” …

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Majority of Grads Wish They’d Been Taught AI in College (Inside Higher Ed)

A majority of college graduates believe generative artificial intelligence tools should be incorporated into college classrooms, with more than half saying they felt unprepared for the workforce, according to a new survey from Cengage Group, an education-technology company. The survey, released today, found that 70 percent of graduates believe basic generative AI training should be integrated…

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Your marketing team knows AI is the new jackpot. What hinders its growth? (University Business)

Many higher education marketing and enrollment management teams are on board with integrating AI into their everyday job functions, but timid leadership and a lack of resources are inhibiting widespread adoption and experimentation, a new report from UPCEA and EducationDynamics declares. The organizations surveyed over 120 professionals, finding respondents were optimistic about integrating emerging technologies, with 80% citing…

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How will the rise of AI in the workplace impact liberal arts education? (Higher Ed Dive)

Demand for liberal arts education has declined in recent years as students increasingly eye college programs that directly prepare them for jobs. But according to many tech and college experts, as businesses launch advanced AI tools or integrate such technology into their operations, liberal arts majors will become more coveted.  That’s because employers will need…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

UPCEA Brand Evolution in an Era of Change

March 26, 2024

The pandemic upheaval forced rapid adaptation across campuses, accelerating the digital transformation that had been underway for decades. Online and professional education is at the forefront of this transformation, addressing strategic questions about business models and learner needs. In this ever-evolving landscape of higher education, adaptation isn’t just an option; it’s a necessity. UPCEA recognized…

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UPCEA Seeks Full-Time Controller 

March 15, 2024

UPCEA is currently seeking a full-time Controller for a fully remote position with the association.   The Controller will oversee and manage all aspects of the organization’s accounting functions. This includes ensuring financial accuracy, compliance with relevant regulations, and providing timely financial reports for internal and external stakeholders. The Controller also plays a key role in…

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Valuable insights from UPCEA's trusted corporate partners.

Drive Success: Using Recruitment SEO to Fill Higher Education Seats

July 2, 2024

  Higher education marketing teams face a critical challenge: adapting to how learners now discover and explore educational programs. From the first touchpoint to application completion, marketers must ensure a seamless experience for prospective students and maintain their presence throughout the enrollment funnel. This makes recruitment SEO more important now than ever before. With fewer…

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Future-Focused: Laying the Groundwork for Student Success with an Effective Orientation

July 1, 2024

Butler University has long been recognized for its commitment to providing high-quality education and fostering the development of well-rounded professionals. The Doctor of Pharmacy (PharmD) program has been a cornerstone of the university’s academic offerings for decades. Through a continuous commitment to improvement, Butler has embraced innovative approaches to ensure its offerings remain relevant and…

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