Just as industry is primarily employing three generations of workers, Boomer, Generation X, and Millennial, it also employs three generations of marketers … the mass marketer, the target marketer, and now the digital marketer. Similarly, as Generation Z is making its presence known in the workforce, so is the analytical or automated marketer. Over the…
Read MoreDavid Packard, one of the founders of Hewlett Packard, once said “Marketing is too important to be left to the marketing department.” However, the inverse could also be true—that marketing should not be done without a marketing department. Effective marketing requires a strategic, data-driven approach; a team to manage it; a budget to support it;…
Read MoreAs we approach May, alarm bells are ringing for all colleges and universities to ensure that AI literacy programs have been completed by learners who plan to enter the job market this year and in the future. The rapid advent of AI capabilities, coupled with the developing economic pressures worldwide, have led to a surge…
Read MoreThe technology of Generative Artificial Intelligence (AI) gained worldwide attention with the initial release of OpenAI’s ChatGPT on November 30, 2022, and it has continued to expand at awesome speed and capability ever since. This has generated fear and anxiety among some observers and enthusiasm among others. The enthusiasm is for the many ways in…
Read MoreAccreditation + Skill-Based Learning Addressed in New Executive Orders | Policy Matters (April 2025)
Major Updates Accreditation, Foreign Support, Skill-Based Learning Addressed in New Trump Executive Orders The Trump administration has continued issuing an unprecedented number of executive orders with recent directives directly impacting colleges and universities, addressing topics like accreditation reform, foreign influence, skills-based learning (including alternative credentials), and support for Historically Black Colleges and Universities (HBCUs). Two…
Online education booms in an era of lifelong learning (WorkingNation)
‘Strictly online institutions tend to serve working-age or older adults requiring flexible schedules constructed around family obligations and work. “Folks arrive at higher ed for a multitude of reasons,” says Julie Uranis, senior vice president of online and strategic initiatives for UPCEA (the Online and Professional Education Association), a resource for online university programs. “Online learning gives them…
UPCEA Announces Retirement of Chief Research Officer Jim Fong, Reinforces Strength of Research and Consulting Division
Washington, D.C. – April 7, 2025 – UPCEA, the leading association for online and professional education, today announced the upcoming retirement of Jim Fong, its founding Chief Research Officer, after years of transformative leadership in the field of higher education research and consulting. Fong first became involved with UPCEA as a volunteer leader while at…
Annual Conference Follow Up: Translating PCOE Innovation into the Future of Higher Education
In an era of heightened urgency, higher education institutions find themselves at a pivotal crossroads—confronting enrollment cliffs, shifting demographics, and growing skepticism about the value of a degree. Further, shifting federal policy and changes at the Department of Education will challenge postsecondary leaders like never before. Amid this turbulence, one area consistently demonstrates adaptability, innovation,…
Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…
Read MoreA Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…
Read MoreHigher education institutions are navigating a rapidly evolving search landscape. With so many prospective students turning to search engines to explore programs and make enrollment decisions, universities must ensure their SEO strategies keep pace with these changes. Without a clear SEO strategy, institutions risk losing visibility. According to the Higher Ed SEO Research Study developed…
Read MoreSystems are the processes, people, and technology that make your university run on a day-to-day basis. There are a thousand of them that make up your infrastructure, from recruiting and enrollment to learning design and continuing education. It’s these systems that dictate the experiences your students, staff, and faculty have within your university. As such,…
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