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A Blog on Latest Trends Impacting Marketing and Higher Education
from UPCEA's Chief Research Officer, Jim Fong

UPCEA/Pearson Survey: Demographic Shifts in Educational Demand and the Rise of Alternative Credentials

June 7, 2016

To thrive in today’s fast-evolving job market, students need flexible ways to quickly develop and demonstrate new skills. Alternative credentialing helps solve this problem. UPCEA and Pearson surveyed 190 institutions to determine the role alternative credentials play in higher education. Learn more about the key findings and download the complete report, Demographic Shifts in Educational…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Steps to Take While AI Chatbots Mature

May 25, 2023

Too many of us are making snap judgments about AI Chatbots based on reading one or two reviews, or by taking only five minutes to test out the current version. Truth be told, vendors are rushing chatbots out to the market, many of them in beta version, in order to meet their competition and secure…

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The Path Ahead for Generative AI

May 11, 2023

The role of generative AI is rapidly evolving in education and in creating a vision of the society of the future. Early in 2019, GPT-2 was announced by OpenAI, the non-profit, private company that now includes $11 billion in investments from Microsoft Corporation. Compared to what was to follow, the development was relatively quiet. Claudia…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

ED Releases Proposed Gainful Employment, Certification Procedures, HEERF, and Second Chance Pell; Public Comments Open With Multiple Deadlines | Policy Matters (May 2023)

Major Updates Department of Education Releases Proposed Gainful Employment, Financial Responsibility, Administrative Capability, Certification Procedures, and Ability-to-Benefit Regulations – Public Comment Due June 20 The Department of Education has released the long-anticipated retooling of the Gainful Employment (GE) rule following work during the 2021-2022 Negotiated Rulemaking. Current law requires that certificate programs at all institutions…

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The UPCEA Community: Focus on Credentials

Twenty years ago nearly every online leader was familiar with faculty concerns about quality and cannibalization. Those concerns proved ill-founded, of course. Indeed, the online learning revolution continues unabated, driven by a virtuous circle of learning innovation and entrepreneurial approaches to expanding access. This transformative potential is why online learning continues to be a major…

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Apply today for the 2023 cohort of the Bethaida “Bea” González Diversity in Leadership Scholars program

UPCEA is proud to once again be offering UPCEA members the Bethaida “Bea” González Diversity in Leadership Scholars Program. Representative and diverse leadership is a cornerstone of UPCEA’s Commitment to Diversity and Inclusive Excellence.  The goal of the Diversity Scholars program is to equip diverse professionals at any stage of their career with the skills…

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UPCEA Congratulates Senior Fellow Ray Schroeder on his Honorary Doctorate from the University of Illinois Springfield

Schroeder has been a leader in online learning since 1997 Ray Schroeder, UPCEA Senior Fellow and Professor Emeritus and former Associate Vice Chancellor for Online Learning at the University of Illinois Springfield, received an honorary doctorate of humane letters at the UIS commencement on May 13.  Schroeder has been engaged in online learning since 1997…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

The UPCEA Community: Focus on Credentials

May 24, 2023

Twenty years ago nearly every online leader was familiar with faculty concerns about quality and cannibalization. Those concerns proved ill-founded, of course. Indeed, the online learning revolution continues unabated, driven by a virtuous circle of learning innovation and entrepreneurial approaches to expanding access. This transformative potential is why online learning continues to be a major…

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The UPCEA Community: Advancing Online and Professional Education

April 17, 2023

The UPCEA community is a lot of things – innovative and collaborative, fearless and forward-looking. It’s a community of colleagues who share innovative solutions to vexing challenges. A community of entrepreneurs, working together to expand the frontiers of learning. It’s a community made up of all of us.  This community is part of a great…

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Valuable insights from UPCEA's trusted corporate partners.

Getting the Attention of Employers to Scale Your Microcredential Program

April 3, 2023

We read almost daily about the need for upskilling and reskilling the workforce and the opportunity for higher education institutions to provide training through microcredential programs. While a recent survey by Collegis Education and UPCEA confirms this need, the fact is many colleges and universities who offer microcredentials have realized only meager enrollments. For microcredential…

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Is Your Enrollment Management Function Set Up for Success?

March 9, 2023

If your school is investing heavily in creating brand awareness and generating leads at the top of the funnel (TOFU) but getting lackluster results, enrollment management issues lower in the funnel may be to blame. To achieve enrollment goals, you need a strong enrollment management foundation—a system for guiding prospective students beyond the initial awareness…

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