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A Blog on Latest Trends Impacting Marketing and Higher Education
from UPCEA's Chief Research Officer, Jim Fong

Leading by Gut or by Data: The Data-Driven State of Higher Ed Decision Making

September 16, 2016

In recent years, the idea of data-driven decision making has been propelling much of the higher education narrative. As many industries work to incorporate data and analytics into their organizational processes, education providers are also tasked with adopting a more thoroughly informed management approach. A 2013 report titled Building Organizational Capacity for Analytics highlighted that “enhanced analytics…

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UPCEA/Pearson Survey: Demographic Shifts in Educational Demand and the Rise of Alternative Credentials

June 7, 2016

To thrive in today’s fast-evolving job market, students need flexible ways to quickly develop and demonstrate new skills. Alternative credentialing helps solve this problem. UPCEA and Pearson surveyed 190 institutions to determine the role alternative credentials play in higher education. Learn more about the key findings and download the complete report, Demographic Shifts in Educational…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

AI is Impacting Education, But the Best is Yet to Come!

March 16, 2023

When generative AI came rolling out of development lab obscurity last year, most of us were surprised – even shocked. AI has always been a path to streamline production and distribution. In the past, it had come to replace blue collar jobs. When I first tried it out in August, I wrote in this column, “Higher…

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The Emerging New Task and Partner for Higher Education

March 2, 2023

We have a new partner in higher education to assist with fulfilling our primary mission. What is our primary mission? I turned to our new partner to briefly articulate that, “The primary mission of higher education is to provide advanced learning opportunities beyond the high school level, with the aim of developing a highly skilled…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Creating Non-Credit to Credit Pathways

Alternative credential experts identify the conditions necessary to design and deliver non-credit to credit pathways at postsecondary institutions. Over the course of 2022, the Typology, Terminology, and Standards Subcommittee[1] of the Council for Credential Innovation discussed the conditions necessary to create non-credit to credit pathways at postsecondary institutions. Their deliberations eventually narrowed to non-credit learning…

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As Colleges Focus on Quality in Online Learning, Advocates Ask: What About In-Person Courses? (The Chronicle of Higher Education)

As colleges’ online catalogs grow, so too has the push to develop standards of quality for those courses. But are in-person classes getting the same attention? If you ask many online-education advocates, the answer is “no.” While decades of research and the pandemic-spurred expansion of online learning have helped demystify it and build confidence in…

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Employers Are All In on Microcredentials, Survey Shows (Inside Higher Ed)

Ninety-five percent of employers see benefits in their employees accruing microcredentials, according to a new survey from Collegis Education and UPCEA, the association for college and university leaders in online and professional continuing education. Among the leaders surveyed from 500 organizations, 76 percent said pursuing microcredentials demonstrates an employee’s willingness to develop their skills, 63 percent said it…

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Employer Demand for Microcredentials On the Rise, New Study From UPCEA and Collegis Education Reveals

Nearly 100 percent of organizational leaders see benefits from employees having microcredentials WASHINGTON (February 22, 2023) — Employer demand for microcredentials is on the rise, according to a new study released today by UPCEA, the association for college and university leaders in online and professional continuing education, and Collegis Education. The report, “The Effect of…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Apply now for free enrollment in January 2022 PCO Pro courses

November 11, 2021

I’m pleased to share with you a special offer for UPCEA members: a complimentary opportunity for you and your colleagues to join us for an UPCEA professional development course. Our professional development courses and certificates have been enthusiastically endorsed and highly rated by participants. Students have appreciated the opportunity to learn from leaders in the…

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UPCEA Seeks Part-Time Data Analyst to Join Center for Research and Strategy Team

September 24, 2021

UPCEA is currently seeking a part-time Data Analyst for a fully remote position with our Center for Research and Strategy team.   The Data Analyst is responsible for collecting, analyzing, and transforming data into actionable insights on various projects for UPCEA. Role responsibilities include identifying, gathering, and analyzing data to produce understandable and insightful figures and…

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Valuable insights from UPCEA's trusted corporate partners.

Is Your Enrollment Management Function Set Up for Success?

March 9, 2023

If your school is investing heavily in creating brand awareness and generating leads at the top of the funnel (TOFU) but getting lackluster results, enrollment management issues lower in the funnel may be to blame. To achieve enrollment goals, you need a strong enrollment management foundation—a system for guiding prospective students beyond the initial awareness…

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How Supporting Student Veterans Benefits Your Institution

March 1, 2023

Student veterans make up approximately six percent of undergraduate college students and seven percent of graduate students (US Department of Education, National Center for Education Statistics). While generally referred to as student veterans, this overarching title includes active-duty service members and those in the National Guard or Reserves. Precise information on the military-connected student population,…

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