Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreLearning Mobility in Action: Removing Barriers and Recognizing the Whole Learner
Learning Mobility: A Movement Taking Shape At this year’s AACRAO Technology & Transfer: A Learning Mobility Summit, higher education leaders from UPCEA member institutions gathered to explore a question at the heart of the learner mobility movement: How can postsecondary institutions recognize, record, and reward all learning—wherever and however it occurs? Moderating this conversation alongside…
Convergence in Action: Building Strategic Credential Frameworks Through Collaboration
At Convergence 2025, a conversation unfolded that perfectly captured the spirit of the event—collaboration across boundaries, disciplines, and traditions to create something more unified and learner-centered. In Convergence in Action: Strategic Credential Framework Collaborations Across Campus, I had the pleasure of moderating a panel featuring Elizabeth Kerr and Molly McDermott-Fallon of the University of Cincinnati…
Friday Focus: Nurture Your Career and Yourself
In celebration of National Distance Learning Week, UPCEA is highlighting key resources each day that showcase how online and professional education leaders continue to drive innovation, resilience, and transformation. It’s Friday—a perfect moment to pause, take a breath, and focus on you. Your career, your growth, and your well-being all deserve attention. UPCEA offers ways…
Future-Forward: Trends and Strategic Directions in Online and Professional Education
In celebration of National Distance Learning Week, UPCEA is highlighting key resources each day that showcase how online and professional education leaders continue to drive innovation, resilience, and transformation. Higher education is standing at the edge of rapid transformation, where the choices made today will define the universities of tomorrow. From shifting learner demographics and…
Over the past five years UPCEA has published two Hallmarks of Excellence frameworks, first in Online Leadership and then Professional and Continuing Education. These quality frameworks have been endorsed and used by countless organizations and institutions as they evaluate, enhance, and sometimes even build professional, continuing, and online enterprises. Today, I am so pleased to…
Read MoreI am pleased to share a major announcement today regarding a profession that is indispensable to the future of higher education. The field of Professional, Continuing, and Online Education (PCO) has truly come of age in the 21st century – and our importance and sophistication continues to expand exponentially as our members play an increasingly…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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