See below for the full set of all blogs hosted by the association.

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A Blog on Latest Trends Impacting Marketing and Higher Education
from UPCEA's Chief Research Officer, Jim Fong and Senior Director of Research & Consulting, Bruce Etter

What’s in a Name? Why Higher Education Needs to Standardize Nomenclature to Enable Programmatic Adoption

October 18, 2023

My wife and I were lucky enough to recently welcome our first child into the world. In the months and days leading up to his birth, we regularly discussed potential names for our new family addition. We kept a shared list of ideas that we frequently revisited. A name would be added based on family…

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Pruning Programs to Help a Portfolio Bloom

July 10, 2023

On a recent soggy summer day, I sauntered into my yard with a pair of loppers in one hand and my trusty instructor, my phone, in the other. For the first time, I was going to prune our rose bushes. Like many millennials, I consulted the internet prior to embarking on this task to better…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Preparing for the Unanticipated: AI Applications in Higher Education

November 28, 2023

Generative AI (GenAI) has emerged and is developing far more rapidly than expected. How should universities prepare for the impact and changes that may not even be anticipated? ChatGPT launched just one year ago on November 30, 2022. Since that date, with the infusion of tens of billions of dollars, tech companies around the world…

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Generative AI: Your Assistant as an Administrator or Faculty Member

November 9, 2023

GenAI is quickly becoming a daily fixture in the lives of administrators and faculty. It enhances productivity, creativity and perspectives. In writing this article, I sought the advice of Google Bard, Perplexity and Claude 2. In all of my research using GenAI, I use at least three of the established apps.  This enables me to…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Letter to Finance Committee on Senate Tax Plan

UPCEA, along with ​ACE, and nearly 50 other higher education associations sent this letter to Senate Committee on Finance Chairman Orrin G. Hatch (R-UT) and Ranking Member Ron Wyden (D-OR) regarding the higher education provisions in the Tax Cuts and Jobs Act (H.R. 1). The groups write they are concerned about provisions in the bill…

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National Adult Learner Coalition Addresses Tax Cuts and Jobs Act H.R. 1

The National Adult Learner Coalition, a group of organizations of which UPCEA is a founding member, wrote to Congressional leadership to express our concerns with H.R.1, the Tax Cuts and Jobs Act, and its elimination of the Lifetime Learning Credit and Section 127 of the Internal Revenue Code. Our organizations are focused on how the…

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Tax Reform – UPCEA signs Letter Against Higher Education Cuts

UPCEA joined with ACE and 44 other higher education associations to send this letter to House Ways and Means Committee Chairman Kevin Brady (R-TX) and Ranking Member Richard Neal (D-MA) on the higher education provisions in the Tax Cuts and Jobs Act (H.R. 1). The groups write that this legislation, taken in its entirety, would…

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OPINION: 3 ways forward-thinking colleges usher in a new generation of students (The Hechinger Report)

Higher education has undergone a sea change. For most of today’s students, the iconic image of lazy afternoons on the ivy-covered quad couldn’t be further from reality. A growing portion of traditional-age students are first-generation and low-income students who often lack the support and guidance needed to successfully navigate college. More working adults are turning…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

The UPCEA Community: Focus on Credentials

May 24, 2023

Twenty years ago nearly every online leader was familiar with faculty concerns about quality and cannibalization. Those concerns proved ill-founded, of course. Indeed, the online learning revolution continues unabated, driven by a virtuous circle of learning innovation and entrepreneurial approaches to expanding access. This transformative potential is why online learning continues to be a major…

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The UPCEA Community: Advancing Online and Professional Education

April 17, 2023

The UPCEA community is a lot of things – innovative and collaborative, fearless and forward-looking. It’s a community of colleagues who share innovative solutions to vexing challenges. A community of entrepreneurs, working together to expand the frontiers of learning. It’s a community made up of all of us.  This community is part of a great…

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Valuable insights from UPCEA's trusted corporate partners.

The Power of Virtual Peers: How to Foster Connectedness Among Online Learners

December 1, 2023

Online learning provides a convenient way for students to achieve their academic goals from a distance. At the same time, it presents a unique set of challenges that can impact student belonging, connectedness, and ultimately, retention.  Post-pandemic, hybrid course design has become the standard for many universities and colleges. 30% of degree-seekers study exclusively online.1…

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Buying Continuing Education Registration Software? Watch Out for These Red Flags

November 27, 2023

If you are trying to pick a new registration system for your Continuing and Professional Education unit, I promise this article will be worth your time.  I’ve led a number of organizations through this process (three as a decisionmaker and dozens of others in advisory roles) and I can assure you it’s not an overstatement…

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