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A Blog on Latest Trends Impacting Marketing and Higher Education
from the Founding Director of UPCEA's Center for Research and Strategy, Jim Fong

New Study: Third-Party Providers and PCO Units

October 20, 2022

UPCEA recently collaborated with ed2go on research related to professional, continuing, and online (PCO) education units’ relationships with third-party providers. This study, Perceptions of Third-Party Providers as a Result of the Pandemic, found that PCO units often sought assistance from third-party providers to help expand bandwidth to support existing students, diversify their portfolios, and continually…

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Innovating Off the Degree Backbone

July 22, 2022

The National Student Clearinghouse continues to report sobering statistics on higher education enrollments[i].  Their Spring 2022 report shows that undergraduate enrollment fell by 662,698, as compared to the prior year.  In addition, spring graduate enrollments were relatively flat, but still falling by 22,337.  With the predicted demographic cliff looming nearby, a decade of tuition increases…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Time to Consider Your Social Media Options

November 28, 2022

As higher ed professionals, this is a good time to re-think our social platforms. As of this writing, the future of Twitter is unclear. Elon Musk has taken over the helm with policies and practices that are prompting massive layoffs and resignations that have threatened the regular operation of the social media tool. Some experts…

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Universities Looking Beyond the Traditional For-Credit Semester Experiences

November 17, 2022

A survey shows that nearly half of said they chose their college on the basis of potential career prospects, only 11% felt prepared to enter the workforce. Salesforce’s third annual Connected Student Report, released last month, identifies some serious shortcomings perceived by college and university students. While nearly half of the 1,300 students surveyed said they chose…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

A big partnership for higher ed data analytics (eCampus News)

Data management software company TMMData joins UPCEA in a Gold Level Industry Partnership to guide its members’ emerging data analytics and reporting efforts. TMMData, a provider of flexible data management software, recently announced its Gold Level Industry Partnership with UPCEA (the University Professional and Continuing Education Association). Through the collaboration, TMMData will pair its data…

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UPCEA and TMMData Partner to Bring Data Analytics and Reporting Best Practices to the Forefront of Higher Education

Media Contact:  Kim Francois 410-581-5928 [email protected] Leading data management software company joins UPCEA in a Gold Level Industry Partnership to guide its members’ emerging data analysis and reporting efforts  STATE COLLEGE, Pa. (May 16, 2016) — TMMData, a top provider of flexible data management software, today announced its Gold Level Industry Partnership with UPCEA (the…

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No One Rule Fits All (InsideHigherEd)

The Online Learning Consortium, the University Professional and Continuing Education Association (UPCEA) and the WICHE Cooperative for Educational Technologies (WCET) — three organizations that deal primarily with online education — previously commented to say the proposed rules focused too strongly on face-to-face programs. The department, they wrote, had not “sufficiently considered the ramifications for the…

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UCLA’s Dean Of Continuing Education And Extension Smutz To Serve As UPCEA President-Elect

SAN DIEGO, CA – UPCEA, the Washington, D.C.-based association for university leaders in professional, continuing, and online education, welcomed Wayne Smutz as the association’s 2016-17 President-Elect during the 101st UPCEA Annual Conference. Smutz is Dean of Continuing Education and Extension at the University of California, Los Angeles. Smutz deeply believes that continuing and online education organizations…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Apply now for free enrollment in January 2022 PCO Pro courses

November 11, 2021

I’m pleased to share with you a special offer for UPCEA members: a complimentary opportunity for you and your colleagues to join us for an UPCEA professional development course. Our professional development courses and certificates have been enthusiastically endorsed and highly rated by participants. Students have appreciated the opportunity to learn from leaders in the…

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UPCEA Seeks Part-Time Data Analyst to Join Center for Research and Strategy Team

September 24, 2021

UPCEA is currently seeking a part-time Data Analyst for a fully remote position with our Center for Research and Strategy team.   The Data Analyst is responsible for collecting, analyzing, and transforming data into actionable insights on various projects for UPCEA. Role responsibilities include identifying, gathering, and analyzing data to produce understandable and insightful figures and…

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Valuable insights from UPCEA's trusted corporate partners.

Making the Case: Marketing to Adult Learners with Data

December 1, 2022

With enrollments declining and as a tight labor market reaches record-low unemployment,, marketers and recruiters in higher education now face the difficult task of finding new students in a uniquely challenging time for colleges and universities. One potential source of those new students? Adult learners. Moving Up and Moving Forward, a new research report from Lightcast, uses analysis…

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SEO & Digital Advertising: Jet Fuel for Your Higher Education Marketing Strategy

October 28, 2022

If you were asked what digital channels facilitate your most qualified prospects’ journey to inquiry or application, would you know the answer? It’s no secret that in the last three years, demand for online education has skyrocketed, while the demographics of Professional, Continuing and Online (PCO) education units’ students have evolved. Facilitated by the Great…

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