Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read More2025 UPCEA MEMS Award Recipients Announced
29 Recipients Chosen For Three Award Categories WASHINGTON, D.C., September 17, 2025 — UPCEA, the online and professional education association, has announced the recipients of the 2025 Excellence in Enrollment Management Award, the Excellence in Advancing Student Success Award, and the Excellence in Marketing Award. All three awards are sponsored by UPCEA’s Marketing, Enrollment, and…
Honoring the Life and Legacy of Dr. James P. Pappas
UPCEA joins colleagues, friends, and the broader higher education community in mourning the passing of Dr. James P. Pappas, who dedicated his career to advancing the reach, relevance, and impact of online, professional and continuing education. Dr. Pappas, a former President of UPCEA, was the 1999 Walton S. Bittner Service Citation Award recipient and 2006…
UPCEA Partners with AACRAO to Present 2025 Convergence: Credential Innovation in Higher Education
September 29-October 1 conference to take place in metro Washington DC area WASHINGTON, D.C., ISSUED SEPTEMBER 9, 2025. UPCEA, the online and professional education association, and AACRAO, a non-profit organization that supports higher education professionals, are again joining together to present Convergence: Credential Innovation in Higher Education, an event exploring the future of alternative credentials…
Justice Department Threatens College Funding Over DEI Policies; Administration Requests Detailed Admissions Data | Policy Matters (August 2025)
Major Updates Justice Department Threatens College Funding Over DEI Policies; Administration Requests Detailed Admissions Data The U.S. Department of Justice has issued guidance warning that colleges and other federally funded institutions could lose federal support if they continue certain diversity, equity and inclusion (DEI) practices. The DOJ’s new memo flags a sweeping range of campus…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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