“How would you describe your leadership style?” This question is a common one for both mid-level and senior-level candidates in the interview process. In the past, many relied on descriptors such as transformative, collaborative, or authentic to explain how they approached people and built teams. But as you think about your next career step, perhaps…
Read MoreShifting Student and Employer Priorities Create Opportunities for Higher Education Interest and innovation in workforce-related programming and credentials continue to surge, emerging as one of the fastest growing markets in higher education. Two-thirds of colleges and universities are making significant investments in this area, with more than one-third also embedding professional certifications into their online…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreWe have begun a transformation in higher education that will make us more responsive, efficient, and effective at achieving our multiple missions. This will not be easy or without trauma, but it is necessary. I had the honor and good fortune to be invited by the generous and insightful Board Chair of the International Professors…
Read MoreAgile in Higher Ed Marketing
The Agile methodology has been around for more than 20 years, spearheaded and most well-known in software development and tech circles. However, the Agile methodology and various frameworks can be applied to almost any discipline. At NC State Online, embracing Agile has completely transformed our marketing process and allowed us to take on more projects…
UPCEA and the University of Wisconsin–Madison to Partner on Distance Teaching & Learning (DT&L) Conferences
Partnership brings UPCEA’s experience in online leadership and administration to UW–Madison’s highly valued annual DT&L conferences. WASHINGTON, D.C. and MADISON, WI (Jan. 12, 2022) – The University Professional and Continuing Education Association (UPCEA) and the University of Wisconsin–Madison (UW–Madison) announced today they will partner on UW–Madison’s annual Distance Teaching & Learning (DT&L) conferences in 2022…
Growing ‘maze’ of education credentials is confusing consumers, employers (The Washington Post)
[…] There is, in fact, a “maze” of nearly a million unique education credentials in the United States, the nonprofit Credential Engine reports, including not only degrees but also badges, certificates, licenses, apprenticeships and industry certifications. More have popped up during the pandemic as career-switchers seek education and training. The result is confusion among employers…
Infrastructure Bill Passes + Build Back Better Act Gets Blocked | Policy Matters (December 2021)
Major Updates Infrastructure Bill Passes + Build Back Better Act Gets Blocked President Biden signed the Infrastructure Bill into law in the middle of November, with bipartisan support. The bill contained significant investments in broadband infrastructure and affordability, and ways in which institutions of higher education may receive grants for research or execution of climate…
We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreOver the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
Read MoreThere are few conferences that truly bring together such an inspiring mix of vision, innovation, and authenticity as UPCEA’s Convergence. This year, the event in Washington D.C. proved why it’s one of my favorite gatherings in the field of continuing education. The energy, the openness, and the collective drive to redefine learning for a changing…
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