Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
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Announcing a new direction for UPCEA’s Regions
UPCEA is excited to share the new strategic direction for the association’s five Regions. The Regions are an integral component of UPCEA’s access mission, and are key to both UPCEA’s legacy and future success. Over UPCEA’s 107 year history, the Regions have undergone changes like geographic boundaries, to the more recent Regional conference pilot events…
Google’s low-cost certificate program aims to help jumpstart tech careers (The College Fix)
Google is making headway with a less expensive and self-paced option to earn digital certifications amid a decline in college enrollment. Google advertises the certification programs as a low-cost option to an expensive and time-consuming four-year higher education pathway. According to the tech giant, a certificate can be earned in three to six months applying…
U.S. Department of Education Announces Regulatory Agenda; Pushes Some Rulemaking Issues to Next Federal Calendar | Policy Matters (June 2022)
Major Updates U.S. Department of Education Announces Regulatory Agenda; Pushes Some Rulemaking Issues to Next Federal Calendar The Department of Education released their Spring 2022 Agenda and Regulatory Plan, providing timelines and intended regulations they will release this year, and which they will push until the next yearly cycle. The Department broke apart the recent…
US Government Accountability Office Releases Long-Awaited Report on OPMs | Policy Matters (May 2022)
Major Updates US Government Accountability Office Releases Long-Awaited Report on OPMs The United States Government Accountability Office (GAO) released a highly anticipated report following a multi-year review of the relationships between Online Program Managers (OPMs) and universities. In their report, they recommended some changes around how the Department of Education deals with universities and…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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