As more and more institutions face internal and external pressures to identify and cultivate new revenue streams, many are turning to online and professional continuing education to attract new learners and address fiscal shortfalls. While this continued increase in supply undoubtedly benefits the student, it makes an already saturated market even more competitive. UPCEA’s 2024…
Read MoreI’ve been through the college enrollment process before, and to be honest, it’s not exactly something that I wish to do again. And yet, as part of my role at UPCEA, I regularly step into the shoes of a prospective student during our Enrollment Process Reviews. These “secret shopper” exercises involve posing as potential applicants…
Read MoreThe technology of Generative Artificial Intelligence (AI) gained worldwide attention with the initial release of OpenAI’s ChatGPT on November 30, 2022, and it has continued to expand at awesome speed and capability ever since. This has generated fear and anxiety among some observers and enthusiasm among others. The enthusiasm is for the many ways in…
Read MoreThe field of higher education is notoriously slow to change. Yet, when faced with the extraordinary challenges of today, our associations are quick to foster support, collaboration and unity. I just returned from the UPCEA Annual Conference held in Denver. A record attendance of some 1,300 administrators, faculty and staff from member institutions gathered to…
Read MoreNew Book Turns Lens on Online Education’s ROI Imperative
‘Using ROI for Strategic Planning of Online Education’ explores process for shifting to an ROI mindset amid pressure for higher ed to prove value and relevance WASHINGTON, DC, UNITED STATES, October 25, 2022 — Higher education has rarely employed return on investment (ROI) methodology in strategic planning for online education. This may be about to…
2022 UPCEA MEMS Award Recipients Announced
15 Recipients Chosen For Three Award Categories WASHINGTON, D.C., October 20, 2022 — UPCEA, the leader in online and professional continuing education, has announced the recipients of the 2022 Excellence in Enrollment Management Award, Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award, and the new Excellence in Marketing Award. All…
In-House or Outsource? UPCEA/University of Louisville study explores factors at play in deciding to work with an OPM
New Research Offers Insights into the Criteria and Contractual Agreements Chief Online Learning Officers (COLOs) Consider When Deciding to Work With an OPM LOUISVILLE, KY and WASHINGTON, DC (October 6, 2022) — With the explosive growth of online learning and the accompanying rise of online program managers (OPMs), Chief Online Learning Officers (COLOs) at higher…
Building the University of Tomorrow
In the recent opinion piece, “Imagine We Are Starting a University Now,” UPCEA Senior Fellow Ray Schroeder reflects on what will be necessary to prepare higher education institutions for the future through an engaging thought exercise of starting a higher education institution from scratch in 2022. Where would you begin? Central to the thought exercise…
Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…
Read MoreA Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…
Read MoreHigher education institutions are navigating a rapidly evolving search landscape. With so many prospective students turning to search engines to explore programs and make enrollment decisions, universities must ensure their SEO strategies keep pace with these changes. Without a clear SEO strategy, institutions risk losing visibility. According to the Higher Ed SEO Research Study developed…
Read MoreSystems are the processes, people, and technology that make your university run on a day-to-day basis. There are a thousand of them that make up your infrastructure, from recruiting and enrollment to learning design and continuing education. It’s these systems that dictate the experiences your students, staff, and faculty have within your university. As such,…
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