See below for the full set of all blogs hosted by the association.

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A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Beware Higher Education: Cancel Culture and Generation Z are Here to Stay

August 11, 2020

Generation Z, those ages 8 to 23, are 67 million strong and represent one in five U.S. residents.[i] Those approximately 14 to 23, the iGeneration, are a powerful and influential group and constitute more than half of Gen Z. iGen recently disrupted President Trump’s Tulsa rally through the use of TikTok. They, along with young…

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Marketing and Enrollment Management in a Time of Uncertainty

June 19, 2020

Institutions of higher education are faced with major challenges and have leaned toward many of their professional, continuing and online (PCO) education units to not only assist with bringing traditional teaching faculty into a more aggressive world of online learning, but to also supplement lost revenue and enrollments due to students not returning to campus…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Multiple Digital Learning Modes to Optimize Class

July 30, 2020

As many of us prepare for a digitally delivered fall term, we should consider the variety of options that can be employed in our classes, enabling flexibility and optimizing learning outcomes. These COVID-19 times are disrupting our lives, our work and our learning. They force us to find new ways to deliver our curriculum and…

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Virtual Laboratories: Convergence of Learning and Career Practice

July 17, 2020

In the months of COVID-19 isolation, the gulf between college science labs and professional labs has narrowed; they both are converging in online practice. Academic virtual science labs have improved year by year as more and more learners seek to advance their education and careers through online learning. At the same time, professional laboratories have…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Letter to Finance Committee on Senate Tax Plan

UPCEA, along with ​ACE, and nearly 50 other higher education associations sent this letter to Senate Committee on Finance Chairman Orrin G. Hatch (R-UT) and Ranking Member Ron Wyden (D-OR) regarding the higher education provisions in the Tax Cuts and Jobs Act (H.R. 1). The groups write they are concerned about provisions in the bill…

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National Adult Learner Coalition Addresses Tax Cuts and Jobs Act H.R. 1

The National Adult Learner Coalition, a group of organizations of which UPCEA is a founding member, wrote to Congressional leadership to express our concerns with H.R.1, the Tax Cuts and Jobs Act, and its elimination of the Lifetime Learning Credit and Section 127 of the Internal Revenue Code. Our organizations are focused on how the…

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Tax Reform – UPCEA signs Letter Against Higher Education Cuts

UPCEA joined with ACE and 44 other higher education associations to send this letter to House Ways and Means Committee Chairman Kevin Brady (R-TX) and Ranking Member Richard Neal (D-MA) on the higher education provisions in the Tax Cuts and Jobs Act (H.R. 1). The groups write that this legislation, taken in its entirety, would…

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OPINION: 3 ways forward-thinking colleges usher in a new generation of students (The Hechinger Report)

Higher education has undergone a sea change. For most of today’s students, the iconic image of lazy afternoons on the ivy-covered quad couldn’t be further from reality. A growing portion of traditional-age students are first-generation and low-income students who often lack the support and guidance needed to successfully navigate college. More working adults are turning…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

UPCEA Seeks VP of Finance & Administration

July 23, 2020

UPCEA is currently seeking a Vice President of Finance & Administration for a fully remote position. I am turning to the UPCEA community for help in filling this spot on our team at headquarters. If you know anyone in the finance and accounting areas of the non-profit or higher education sectors who might be interested…

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Just Released: UPCEA Hallmarks of Excellence in Credential Innovation

May 20, 2020

Over the past five years UPCEA has published two Hallmarks of Excellence frameworks, first in Online Leadership and then Professional and Continuing Education. These quality frameworks have been endorsed and used by countless organizations and institutions as they evaluate, enhance, and sometimes even build professional, continuing, and online enterprises. Today, I am so pleased to…

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