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A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Beware Higher Education: Cancel Culture and Generation Z are Here to Stay

August 11, 2020

Generation Z, those ages 8 to 23, are 67 million strong and represent one in five U.S. residents.[i] Those approximately 14 to 23, the iGeneration, are a powerful and influential group and constitute more than half of Gen Z. iGen recently disrupted President Trump’s Tulsa rally through the use of TikTok. They, along with young…

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Marketing and Enrollment Management in a Time of Uncertainty

June 19, 2020

Institutions of higher education are faced with major challenges and have leaned toward many of their professional, continuing and online (PCO) education units to not only assist with bringing traditional teaching faculty into a more aggressive world of online learning, but to also supplement lost revenue and enrollments due to students not returning to campus…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Multiple Digital Learning Modes to Optimize Class

July 30, 2020

As many of us prepare for a digitally delivered fall term, we should consider the variety of options that can be employed in our classes, enabling flexibility and optimizing learning outcomes. These COVID-19 times are disrupting our lives, our work and our learning. They force us to find new ways to deliver our curriculum and…

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Virtual Laboratories: Convergence of Learning and Career Practice

July 17, 2020

In the months of COVID-19 isolation, the gulf between college science labs and professional labs has narrowed; they both are converging in online practice. Academic virtual science labs have improved year by year as more and more learners seek to advance their education and careers through online learning. At the same time, professional laboratories have…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Letter to Congressman Denham for Permanent DACA Fix Bill

UPCEA joined with ACE and 32 other organizations to thank Rep. Jeff Denham (R-CA) and other representatives who supported H.Res. 774, thanking them for taking action to provide a permanent solution for Deferred Action on Childhood Arrivals (DACA) recipients. The resolution uses a House rule known as “Queen of the Hill” to hold votes on four different…

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Department of Education Releases 2018 Condition of Education Report

The US Department of Education has released its yearly dataset The Condition of Education 2018. The report covers all levels of education measured through key indicators, including not only higher education, but K-12 as well. The congressionally mandated report is provided to Congress to each year to inform policy making to show trends and the…

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US Department of Education Delays Distance Education Regulations

On December 19th, 2016 the Department published regulations relating to the State authorization of distance education providers. These regulations originally were to go into effect July 1 of this year, but has been suggested to be delayed for two years until 2020. The Department has signaled that it intends to commence negotiated rulemaking on these…

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Four Organizations Partner on Public Policy for Adult Learners at June Summit

The organizations will be focusing on workforce policy, online education, and many other topics related to state and federal policy and higher education. WASHINGTON, D.C., APRIL 24 — Four higher education organizations are joining together to host a June event focused on state and federal policy trends impacting higher education. The University Professional and Continuing…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

UPCEA Seeks VP of Finance & Administration

July 23, 2020

UPCEA is currently seeking a Vice President of Finance & Administration for a fully remote position. I am turning to the UPCEA community for help in filling this spot on our team at headquarters. If you know anyone in the finance and accounting areas of the non-profit or higher education sectors who might be interested…

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Just Released: UPCEA Hallmarks of Excellence in Credential Innovation

May 20, 2020

Over the past five years UPCEA has published two Hallmarks of Excellence frameworks, first in Online Leadership and then Professional and Continuing Education. These quality frameworks have been endorsed and used by countless organizations and institutions as they evaluate, enhance, and sometimes even build professional, continuing, and online enterprises. Today, I am so pleased to…

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