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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

Marketing in the Modern Economy for Professional, Continuing and Online Education

August 3, 2018

David Packard, one of the founders of Hewlett Packard, once said “Marketing is too important to be left to the marketing department.” However, the inverse could also be true—that marketing should not be done without a marketing department. Effective marketing requires a strategic, data-driven approach; a team to manage it; a budget to support it;…

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The Maturing Millennial Manager

July 20, 2018

Professional, continuing and online (PCO) education units are facing a period of intense competition, but also of significant opportunity. A decade ago, PCO units and their institutions were in fear of launching unsuccessful online bachelor’s and graduate degrees. Ten years later, growth in the market has slowed and competition increased. With the economy now shifting…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

AI Digital Agents: Sending Advanced Computer Agents on Personal Tasks

March 27, 2024

This is not science fiction, rather it is science fact that we increasingly are sending Artificial Intelligent (AI) agents on our personal and professional tasks. We have discussed much about the development of AI capabilities in this column. We have reached the point of near-vertical expansion of AI speed, capacity and scope of knowledge. Elon…

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Uncharted Territory: Artificial General Intelligence (AGI) and Higher Education

March 14, 2024

Imagine, if you will, a time in the not-too-distant future in which AGI is firmly established in society and higher education faces the pressing need to re-configure and reinvent itself. It is becoming increasingly clear that the advent of AGI is upon us. OpenAI includes in its mission that it “aims to maximize the positive…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

UPCEA Brand Evolution in an Era of Change

The pandemic upheaval forced rapid adaptation across campuses, accelerating the digital transformation that had been underway for decades. Online and professional education is at the forefront of this transformation, addressing strategic questions about business models and learner needs. In this ever-evolving landscape of higher education, adaptation isn’t just an option; it’s a necessity. UPCEA recognized…

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How to Choose a Microcredential (U.S. News & World Report)

Microcredentials – sometimes referred to as non-degree or short-term credentials – have grown in popularity, raising many questions about their worth. In the U.S., the public has more familiarity with degrees than short-term credentials, says Marni Baker Stein, chief content officer at Coursera, an open online course provider. “There’s a lot of information about short-form…

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UPCEA Seeks Full-Time Controller 

UPCEA is currently seeking a full-time Controller for a fully remote position with the association.   The Controller will oversee and manage all aspects of the organization’s accounting functions. This includes ensuring financial accuracy, compliance with relevant regulations, and providing timely financial reports for internal and external stakeholders. The Controller also plays a key role in…

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State Authorization and Distance Education Negotiated Rulemaking Continues | Policy Matters (February 2024)

Major Updates Negotiated Rulemaking on State Authorization, Distance Education, Accreditation and Other Topics Continues In early February a session was held in continuation of the US Department of Education’s crucial Negotiated Rulemaking on Program Integrity and Institutional Quality, with the second of three sessions running from February 5-8, and the third and final session scheduled…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

UPCEA Brand Evolution in an Era of Change

March 26, 2024

The pandemic upheaval forced rapid adaptation across campuses, accelerating the digital transformation that had been underway for decades. Online and professional education is at the forefront of this transformation, addressing strategic questions about business models and learner needs. In this ever-evolving landscape of higher education, adaptation isn’t just an option; it’s a necessity. UPCEA recognized…

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UPCEA Seeks Full-Time Controller 

March 15, 2024

UPCEA is currently seeking a full-time Controller for a fully remote position with the association.   The Controller will oversee and manage all aspects of the organization’s accounting functions. This includes ensuring financial accuracy, compliance with relevant regulations, and providing timely financial reports for internal and external stakeholders. The Controller also plays a key role in…

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Valuable insights from UPCEA's trusted corporate partners.

Higher Ed Marketing: A Corporate Approach for Institutional Success

February 28, 2024

By Kevin Phang, VP, Partnership Development, Marketing & Enrollment, Noodle Marketing plays a key role in shaping a company’s success, and in higher education it’s no different. Colleges, universities, and other institutions face more competition every year, and with market demands and trends in constant flux, the need for strategic, impactful marketing that delivers has…

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Three common challenges adult learners face — and how holistic coaching can help

February 9, 2024

As innovators and changemakers in the adult learner space, you’re always looking for the best ways to support the students you serve and help them overcome obstacles on their educational journey. Through coaching, you can provide adult learners with a personalized approach tailored to each individual, ultimately giving them the tools and techniques they need…

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