See below for the full set of all blogs hosted by the association.

Learn more about UPCEA publications. If you want to be sure to get updates from us, be sure you're a UPCEA member.

A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Leading by Gut or by Data: The Data-Driven State of Higher Ed Decision Making

September 16, 2016

In recent years, the idea of data-driven decision making has been propelling much of the higher education narrative. As many industries work to incorporate data and analytics into their organizational processes, education providers are also tasked with adopting a more thoroughly informed management approach. A 2013 report titled Building Organizational Capacity for Analytics highlighted that “enhanced analytics…

Read More

UPCEA/Pearson Survey: Demographic Shifts in Educational Demand and the Rise of Alternative Credentials

June 7, 2016

To thrive in today’s fast-evolving job market, students need flexible ways to quickly develop and demonstrate new skills. Alternative credentialing helps solve this problem. UPCEA and Pearson surveyed 190 institutions to determine the role alternative credentials play in higher education. Learn more about the key findings and download the complete report, Demographic Shifts in Educational…

Read More

Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Higher Ed: Short Term & Long Term

September 23, 2021

We are witnessing the remaking of higher education. Strategies for mainstream colleges and universities must change from the short term to the long term as large-scale collaboratives and huge corporations enter the field. The pandemic has accelerated trends that were already established in the past decade. Over the prior centuries, universities competed for students with…

Read More

AI Is Leading a Revolution in Roles, ROI and Opportunities

September 9, 2021

The world is in the advent of the fourth industrial revolution, which is what the World Economic Forum describes as a new era that extends the impact of digitization in new and unanticipated ways. The fourth industrial revolution has shown up first and most prominently in the high-tech fields. Unsurprisingly, they are the ones leading…

Read More

Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Data Privacy Regulations Set to Impact Higher Education Marketing and Enrollment

For 25 years, the collection and trading of financial, social, personal, and location data via digital means has been a booming, multi-billion-dollar business. Web cookies and other tracking technologies, such as personal identifiable information (PII), have basically followed digital users almost everywhere they went, and they rarely had much control over what was collected and…

Read More...

UPCEA Seeks Part-Time Data Analyst to Join Center for Research and Strategy Team

UPCEA is currently seeking a part-time Data Analyst for a fully remote position with our Center for Research and Strategy team.   The Data Analyst is responsible for collecting, analyzing, and transforming data into actionable insights on various projects for UPCEA. Role responsibilities include identifying, gathering, and analyzing data to produce understandable and insightful figures and…

Read More...

In Memoriam: Karen Swan

Long-time UPCEA member and colleague Karen Swan passed away in early September 2021. Dr. Swan served as professor of education at the University of Illinois at Springfield’s Center for Online Learning, Research and Service. Previously, she served as research professor at Kent State University’s Research Center for Educational Technology. Dr. Swan completed her doctorate in…

Read More...

Infrastructure Package Passes Senate + $3.5 Trillion “New Deal” Budget Passes House of Representatives | Policy Matters (August 2021)

Major Updates Infrastructure Package Passes Senate + “New Deal” Budget Passes House of Representatives The bipartisan infrastructure package passed the Senate, 69-30, providing a major upgrade to American transportation, broadband investment, water systems, and more, totaling $1 trillion. The legislation includes $14 billion to provide financial assistance to eligible households, including students who receive a…

Read More...

Musings on trends and updates from UPCEA CEO Bob Hansen.

UPCEA Seeks Part-Time Data Analyst to Join Center for Research and Strategy Team

September 24, 2021

UPCEA is currently seeking a part-time Data Analyst for a fully remote position with our Center for Research and Strategy team.   The Data Analyst is responsible for collecting, analyzing, and transforming data into actionable insights on various projects for UPCEA. Role responsibilities include identifying, gathering, and analyzing data to produce understandable and insightful figures and…

Read More

UPCEA Announces 2021 Diversity in Leadership Scholars

August 26, 2021

UPCEA is pleased to announce the 2021 cohort of Bethaida “Bea” González Diversity in Leadership Scholars. We look forward to these eight individuals joining our learning community as they pursue the courses in their chosen certificate program.  Representative and diverse leadership is a cornerstone of UPCEA’s Commitment to Diversity and Inclusive Excellence. The goal of…

Read More

Valuable insights from UPCEA's trusted corporate partners.

Three Ways to Improve Communication and Increase Student Engagement

September 10, 2021

It’s no secret that COVID-19 disrupted higher education. Overnight, students and instructors shifted from traditional, face-to-face instruction to a fully-virtual model. Student retention was already top-of-mind for college and university administrators. But this sudden shift made the challenge of keeping students engaged even more difficult.   A return to traditional, in-person learning is imminent. But…

Read More

The future of revenue diversification in higher education: Crucial insights for universities in a post-pandemic world

April 14, 2021

Financial sustainability is the biggest existential threat facing higher education today. In the United Kingdom, the universities in deficit have almost quintupled in the last five years, from 24 in 2015/16 to 119 in 2018/19. The COVID-19 pandemic has exacerbated this challenge, with London Economics predicting that universities will be hit by a $3bn shortfall…

Read More