Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreLearning Mobility in Action: Removing Barriers and Recognizing the Whole Learner
Learning Mobility: A Movement Taking Shape At this year’s AACRAO Technology & Transfer: A Learning Mobility Summit, higher education leaders from UPCEA member institutions gathered to explore a question at the heart of the learner mobility movement: How can postsecondary institutions recognize, record, and reward all learning—wherever and however it occurs? Moderating this conversation alongside…
Convergence in Action: Building Strategic Credential Frameworks Through Collaboration
At Convergence 2025, a conversation unfolded that perfectly captured the spirit of the event—collaboration across boundaries, disciplines, and traditions to create something more unified and learner-centered. In Convergence in Action: Strategic Credential Framework Collaborations Across Campus, I had the pleasure of moderating a panel featuring Elizabeth Kerr and Molly McDermott-Fallon of the University of Cincinnati…
Friday Focus: Nurture Your Career and Yourself
In celebration of National Distance Learning Week, UPCEA is highlighting key resources each day that showcase how online and professional education leaders continue to drive innovation, resilience, and transformation. It’s Friday—a perfect moment to pause, take a breath, and focus on you. Your career, your growth, and your well-being all deserve attention. UPCEA offers ways…
Future-Forward: Trends and Strategic Directions in Online and Professional Education
In celebration of National Distance Learning Week, UPCEA is highlighting key resources each day that showcase how online and professional education leaders continue to drive innovation, resilience, and transformation. Higher education is standing at the edge of rapid transformation, where the choices made today will define the universities of tomorrow. From shifting learner demographics and…
We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreOver the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…
Read MoreKey Insights The majority of Professional, Continuing, and Online Education units prioritize paid search advertising. This shows that institutions view search as an important part of a prospect’s journey — but a much smaller portion invest in SEO. Search engine optimization is worthy of ongoing investment. However, university marketing units and outsourced marketing providers don’t…
Read MoreFor higher education marketing strategies, SEO ROI is tricky to define. What is the return? What is the investment? Whose numbers do we even use? And how long do we have to wait to see that return on SEO investment? Higher education websites house tremendous “unseen treasure,” which adds value for SEO. ROI is the…
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